CEO of ARPU~UP - Web Promotion & Viral Marketing Strategies
Israel
- Current
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- Founder & CEO at ARPU~UP
- Past
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- Web Marketing Manager at ControlGuard
- Strategy Marketing Analyst at Commil
- Editor and Columnist at TheMarker
- Education
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- The Interdisciplinary Center
- The Hebrew University
- The Hebrew University
- Recommended
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1 person has recommended Boaz - Connections
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337
connections
- Industry
- Marketing and Advertising
- Websites
Boaz Babai’s Summary
Boaz Babai is the Founder & CEO of ARPU~UP, a Web Marketing Strategy & Search Engine Optimization consulting firm. ARPU~UP is providing award-winning Internet Marketing and Digital Identity Creation Strategies to innovative business startup companies in Israel, Europe and US.
ARPU~UP is currently providing internet marketing consulting services to leading business companies such as:
> DBSophic - a developer of innovative software solutions for database performance optimization.
> C-Boot - a developer of advance compression therapy products for the mobile patient.
> Remmon Remote Monitoring - a provider of wireless remote control monitoring solutions.
> Aerotel Medical Systems - leading suppliers of advanced remote monitoring solutions for personal telehealth & telecare.
> innerActive Smart Media - Ad-funded mobile advertising solution provider.
> JagagMobile - Innovative provider of mobile content tool.
In the last two years ARPU~UP successfully completed online marketing projects for those innovative startups:
> DeveloPrint - a one-stop-shop service provider specializing in integrating, managing and customizing mass digital print solutions and services.
> Mobixell Networks - Leading provider of advanced mobile multimedia solutions.
> Sportingo - User-Generetad Content sports community website.
> MetaCafe - Web 2.0 video sharing startup company.
> SupportSpace - Innovative online tech support stratup.
> Come2Play - a provider of White Label multiplayer casual flash games platform.
As a leading social marketing strategist in Israel, Babai is a senior lecturer about Web 2.0 marketing in the MBA marketing courses at the Interdisciplinary Center (IDC), Bar-Ilan University and the Collage of Management.
Babai holds MA degree in International Relationship from the Hebrew University, Jerusalem, and MBA in Finance from IDC, Herzeliya.
Boaz Babai’s Specialties:
Web Marketing Strategy | Social Networking Marketing (Twitter, Facebook & LinkedIn) | Word of Mouth Marketing (WoMM) | Automatic Web Marketing | Mobile Apps Marketing | Search Engine Marketing (SEM) | Natural Search Engine Optimization (SEO) | Web Content Management | Social Media Optimization (SMO) | PPC Campaigns Management | Corporate Blog Marketing | Press Release (PR) Optimization & Internet Delivery | Smart Guerrilla Marketing (Digg, Yahoo Answer, StumbleUpon, Reddit).
Boaz Babai’s Experience
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Founder & CEO
ARPU~UP
(Marketing and Advertising industry)
October 2003 — Present (6 years 2 months)
ARPU~UP Sending The Right Message
ARPU-UP provides an effective method of driving highly targeted visitors to web sites using web marketing techniques, including Natural SEO, Pay-Per-Click (PPC) advertising campaigns, Press Release optimization and online distribution (PR-SEO), blog marketing and smart guerrilla marketing solutions. -
Web Marketing Manager
ControlGuard
(Privately Held; Computer & Network Security industry)
October 2008 — December 2008 (3 months)
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Strategy Marketing Analyst
Commil
(Privately Held; 11-50 employees; Wireless industry)
October 2003 — June 2004 (9 months)
- Responsible for all aspects of market research in support of marketing, sales, product development and strategic planning activities.
- Analyzing Mergers and Acquisitions (M&A) opportunities and partnership strategy.
- Gather and analyze information about competition, customers, markets, and technology trends.
- Managing the marketing communication activities, including White Papers, Data sheets, Presentations and search engine optimization. -
Editor and Columnist
TheMarker
(Privately Held; 51-200 employees; Online Media industry)
April 2001 — February 2003 (1 year 11 months)
News Editor of the High-Tech & Venture Capital desk
Writing columns and magazine articles about startup companies and emerging new technologies
Boaz Babai’s Education
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The Interdisciplinary Center
MBA , Finance , 2002 — 2004
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The Hebrew University
MA degree , International Relation & European Studies , 1991 — 1995
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The Hebrew University
BA , International Relation and Inter-American and Spanish Studies , 1987 — 1990
Professional Courses
2004 –Executive MBA Seminar, NYU Stern, The Caesarea-IDC program in Global Capital Markets and Risk Management.
1998 - Meitav - Asset Management Consulting course.
1997 - Seminar for training consultant preparation application for European Union Research Technology and Development Programs.
Additional Information
Boaz Babai’s Websites:
Boaz Babai’s Interests:
Social Media Networking, Viral Marketing, Mobile trends, Jazz, Flamenco, Tango and Brazilian Music, Latin American literature, Gardening, Traveling
Boaz Babai’s Groups:
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Medical Device Networkers -
Inbound Marketers - For Marketing Professionals -
MobileMonday -
Web 2.0 -
Business 3.0™ -
Guerrilla Marketing Tips for Small Businesses -
MBA Alumni & Students at IDC -
Technology Marketing Community -
Online Advertising Professionals -
ThoseinMedia -
IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now! -
TechAviv -
Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators -
Mobile Content -
Social Media Today -
Mobile Telecoms industry group -
Mobile Software Development Group -
Telemedicine & E-Health -
iPhone Developers - www.iPhoneintouch.com -
Europe 2.0 - web 2.0, startups, funding, & entrepreneurship in Europe -
Media Professionals Worldwide -
Medical Devices Group -
Cleantech Israel -
Israel High Tech (10,000+ members) -
Medical Device Development, Marketing And Sales -
Fitness and Health Professionals -
IDC Entrepreneurs -
Mobile start-ups - 7,000+ members and growing! -
Mobile Advertising -
Symbian Foundation Networking - 2000+ members & growing -
Mobile VAS and Content - Professionals -
Wavefront Community -
Mobile World Congress - Networking thru 2009 and beyond -
Israel Medical Device Group -
Vodafone Enterprise Mobile Applications -
Alumni and Students of IDC -
WatchDox Followers -
App Stores -
Android Apps -
Mobiquest Mobile Test Centre Singapore -
iPhone & Android Applications: Marketing & Outsourcing -
Mobile Applications (Java, Symbian, Windows Mobile, Blackberry, Android) -
Perfecto Mobile -
Mobile Strategy -
Aerotel Medical Systems -
Mobile Games and Applications -
Mobile and Handheld Technology Accessibility Forum
Boaz Babai’s Contact Settings
Interested In:
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
