
CEO of ARPU~UP - Web Promotion & Viral Marketing Strategies
Israel

CEO of ARPU~UP - Web Promotion & Viral Marketing Strategies
Israel
Boaz Babai is the Founder & CEO of ARPU~UP, a Web Marketing Strategy & Search Engine Optimization consulting firm. ARPU~UP is providing award-winning Internet Marketing and Digital Identity Creation Strategies to innovative business startup companies in Israel, Europe and US.
ARPU~UP is currently providing internet marketing consulting services to leading business companies such as:
> DBSophic - a developer of innovative software solutions for database performance optimization.
> C-Boot - a developer of advance compression therapy products for the mobile patient.
> Remmon Remote Monitoring - a provider of wireless remote control monitoring solutions.
> Aerotel Medical Systems - leading suppliers of advanced remote monitoring solutions for personal telehealth & telecare.
> innerActive Smart Media - Ad-funded mobile advertising solution provider.
> JagagMobile - Innovative provider of mobile content tool.
In the last two years ARPU~UP successfully completed online marketing projects for those innovative startups:
> ControlGuard - a provider of Endpoint Security and USB Encryption Solutions.
> Mobixell Networks - Leading provider of advanced mobile multimedia solutions.
> Sportingo - User-Generetad Content sports community website.
> MetaCafe - Web 2.0 video sharing startup company.
> SupportSpace - Innovative online tech support stratup.
> BeInSync - File sharing & online backup startup that recently acquired by Phoenix Technologies.
> Come2Play - a provider of White Label multiplayer casual flash games platform.
As a leading social marketing strategist in Israel, Babai is a senior lecturer about Web 2.0 marketing in the MBA marketing courses at the Interdisciplinary Center (IDC), Bar-Ilan University and the Collage of Management.
Babai holds MA degree in International Relationship from the Hebrew University, Jerusalem, and MBA in Finance from IDC, Herzeliya.
Web Marketing Strategy | Social Networking Marketing (Twitter, Facebook & LinkedIn) | Word of Mouth Marketing (WoMM) | Buzz Marketing Campaign | Vital Marketing Creation | Search Engine Marketing (SEM) | Natural Search Engine Optimization (SEO) | Web Content Management | Social Media Optimization (SMO) | PPC Campaigns Management | Corporate Blog Marketing | Press Release (PR) Optimization and Internet Delivery | Smart Guerrilla Marketing (Digg, Yahoo Answer, StumbleUpon, Reddit).
(Marketing and Advertising industry)
October 2003 — Present (6 years 2 months)
ARPU~UP Sending The Right Message
ARPU-UP provides an effective method of driving highly targeted visitors to web sites using web marketing techniques, including Natural SEO, Pay-Per-Click (PPC) advertising campaigns, Press Release optimization and online distribution (PR-SEO), blog marketing and smart guerrilla marketing solutions.
(Privately Held; Computer & Network Security industry)
October 2008 — December 2008 (3 months)
(Privately Held; 11-50 employees; Wireless industry)
October 2003 — June 2004 (9 months)
- Responsible for all aspects of market research in support of marketing, sales, product development and strategic planning activities.
- Analyzing Mergers and Acquisitions (M&A) opportunities and partnership strategy.
- Gather and analyze information about competition, customers, markets, and technology trends.
- Managing the marketing communication activities, including White Papers, Data sheets, Presentations and search engine optimization.
(Privately Held; 51-200 employees; Online Media industry)
April 2001 — February 2003 (1 year 11 months)
News Editor of the High-Tech & Venture Capital desk
Writing columns and magazine articles about startup companies and emerging new technologies
MBA , Finance , 2002 — 2004
MA degree , International Relation & European Studies , 1991 — 1995
BA , International Relation and Inter-American and Spanish Studies , 1987 — 1990
Professional Courses
2004 –Executive MBA Seminar, NYU Stern, The Caesarea-IDC program in Global Capital Markets and Risk Management.
1998 - Meitav - Asset Management Consulting course.
1997 - Seminar for training consultant preparation application for European Union Research Technology and Development Programs.
Social Media Networking, Viral Marketing, Mobile trends, Jazz, Flamenco, Tango and Brazilian Music, Latin American literature, Gardening, Traveling