Boaz Babai

Current

• Founder & CEO at ARPU~UP

Past

• Web Marketing Manager at ControlGuard
• Strategy Marketing Analyst at Commil
• Editor and Columnist at TheMarker

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Education

• The Interdisciplinary Center
• The Hebrew University
• The Hebrew University

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Recommended

1 person has recommended Boaz

Connections

334 connections

Industry

Marketing and Advertising

Websites

• ARPU~UP-Social Media Marketing
• Blog - Israel Digital News
• Twitter - IsraelTechNews

Boaz Babai’s Summary

Boaz Babai is the Founder & CEO of ARPU~UP, a Web Marketing Strategy & Search Engine Optimization consulting firm. ARPU~UP is providing award-winning Internet Marketing and Digital Identity Creation Strategies to innovative business startup companies in Israel, Europe and US.

ARPU~UP is currently providing internet marketing consulting services to leading business companies such as:

> DBSophic - a developer of innovative software solutions for database performance optimization.

> C-Boot - a developer of advance compression therapy products for the mobile patient.

> Remmon Remote Monitoring - a provider of wireless remote control monitoring solutions.

> Aerotel Medical Systems - leading suppliers of advanced remote monitoring solutions for personal telehealth & telecare.

> innerActive Smart Media - Ad-funded mobile advertising solution provider.

> JagagMobile - Innovative provider of mobile content tool.

In the last two years ARPU~UP successfully completed online marketing projects for those innovative startups:

> ControlGuard - a provider of Endpoint Security and USB Encryption Solutions.

> Mobixell Networks - Leading provider of advanced mobile multimedia solutions.

> Sportingo - User-Generetad Content sports community website.

> MetaCafe - Web 2.0 video sharing startup company.
> SupportSpace - Innovative online tech support stratup.

> BeInSync - File sharing & online backup startup that recently acquired by Phoenix Technologies.

> Come2Play - a provider of White Label multiplayer casual flash games platform.

As a leading social marketing strategist in Israel, Babai is a senior lecturer about Web 2.0 marketing in the MBA marketing courses at the Interdisciplinary Center (IDC), Bar-Ilan University and the Collage of Management.

Babai holds MA degree in International Relationship from the Hebrew University, Jerusalem, and MBA in Finance from IDC, Herzeliya.

Boaz Babai’s Specialties:

Web Marketing Strategy | Social Networking Marketing (Twitter, Facebook & LinkedIn) | Word of Mouth Marketing (WoMM) | Buzz Marketing Campaign | Vital Marketing Creation | Search Engine Marketing (SEM) | Natural Search Engine Optimization (SEO) | Web Content Management | Social Media Optimization (SMO) | PPC Campaigns Management | Corporate Blog Marketing | Press Release (PR) Optimization and Internet Delivery | Smart Guerrilla Marketing (Digg, Yahoo Answer, StumbleUpon, Reddit).

Boaz Babai’s Experience

• Founder & CEO

  ARPU~UP

  (Marketing and Advertising industry)

  October 2003 — Present (6 years 2 months)

  ARPU~UP Sending The Right Message
  
  ARPU-UP provides an effective method of driving highly targeted visitors to web sites using web marketing techniques, including Natural SEO, Pay-Per-Click (PPC) advertising campaigns, Press Release optimization and online distribution (PR-SEO), blog marketing and smart guerrilla marketing solutions.

• Web Marketing Manager

  ControlGuard

  (Privately Held; Computer & Network Security industry)

  October 2008 — December 2008 (3 months)

• Strategy Marketing Analyst

  Commil

  (Privately Held; 11-50 employees; Wireless industry)

  October 2003 — June 2004 (9 months)

  - Responsible for all aspects of market research in support of marketing, sales, product development and strategic planning activities.
  - Analyzing Mergers and Acquisitions (M&A) opportunities and partnership strategy.
  - Gather and analyze information about competition, customers, markets, and technology trends.
  - Managing the marketing communication activities, including White Papers, Data sheets, Presentations and search engine optimization.

• Editor and Columnist

  TheMarker

  (Privately Held; 51-200 employees; Online Media industry)

  April 2001 — February 2003 (1 year 11 months)

  News Editor of the High-Tech & Venture Capital desk
  Writing columns and magazine articles about startup companies and emerging new technologies

Boaz Babai’s Education

• The Interdisciplinary Center

  MBA , Finance , 2002 — 2004

• The Hebrew University

  MA degree , International Relation & European Studies , 1991 — 1995

• The Hebrew University

  BA , International Relation and Inter-American and Spanish Studies , 1987 — 1990

  Professional Courses
  
  2004 –Executive MBA Seminar, NYU Stern, The Caesarea-IDC program in Global Capital Markets and Risk Management.
  
  1998 - Meitav - Asset Management Consulting course.
  
  1997 - Seminar for training consultant preparation application for European Union Research Technology and Development Programs.

Additional Information

Boaz Babai’s Websites:

• ARPU~UP-Social Media Marketing
• Blog - Israel Digital News
• Twitter - IsraelTechNews

Boaz Babai’s Interests:

Social Media Networking, Viral Marketing, Mobile trends, Jazz, Flamenco, Tango and Brazilian Music, Latin American literature, Gardening, Traveling

Boaz Babai’s Groups:

•    Medical Device Networkers
•    Inbound Marketers - For Marketing Professionals
•    MobileMonday
•    Web 2.0
•    Business 3.0™
•    Guerrilla Marketing Tips for Small Businesses
•    MBA Alumni & Students at IDC
•    Technology Marketing Community
•    Online Advertising Professionals
•    ThoseinMedia
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    TechAviv
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Mobile Content
•    Social Media Today
•    Mobile Telecoms industry group
•    Mobile Software Development Group
•    Telemedicine & E-Health
•    iPhone Developers - www.iPhoneintouch.com
•    Europe 2.0 - web 2.0, startups, funding, & entrepreneurship in Europe
•    Media Professionals Worldwide
•    Medical Devices Group
•    Cleantech Israel
•    Israel High Tech (10,000+ members)
•    Medical Device Development, Marketing And Sales
•    Fitness and Health Professionals
•    IDC Entrepreneurs
•    Mobile start-ups - 7,000+ members and growing!
•    Mobile Advertising
•    Symbian Foundation Networking - 2000+ members & growing
•    Mediterranean Diet & Food Marketing
•    Mobile VAS and Content - Professionals
•    Wavefront Community
•    Mobile World Congress - Networking thru 2009 and beyond
•    Israel Medical Device Group
•    Vodafone Enterprise Mobile Applications
•    Alumni and Students of IDC
•    App Stores
•    Android Apps
•    Mobiquest Mobile Test Centre Singapore
•    iPhone & Android Applications: Marketing & Outsourcing
•    Mobile Applications (Java, Symbian, Windows Mobile, Blackberry, Android)
•    Perfecto Mobile
•    Mobile Strategy
•    Aerotel Medical Systems
•    Mobile Games and Applications

Boaz Babai’s Contact Settings

Interested In:

• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch