Andrea Boaretto

Andrea Boaretto

Head of Marketing Projects at School of Management Politecnico di Milano

Milan Area, Italy

Current
  • Senior Consultant at Easygov solutions srl
  • Senior Consultant at MetalC
  • Business Developer & Project Management at Politecnico di Milano
Past
Education
  • Politecnico di Milano
Connections
343 connections
Industry
Marketing and Advertising
Websites

Andrea Boaretto’s Summary

Marketing reseacher combining different methologies, both traditional (surveys, focus groups, case studies, etc.) and innovative (blog tracking, semantic analysis, etc.)
Business developer about marketing projects and researches.
Project manager of complex consultancy projects.


Andrea Boaretto’s Experience

  • Senior Consultant

    Easygov solutions srl

    (Management Consulting industry)

    May 2008Present (1 year 7 months)

    Senior Consultant about Marketing projects regarding multichannel interaction between citizen and Public Bodies, with more focalisation on proximity technology and digital signage

  • Senior Consultant

    MetalC

    (Management Consulting industry)

    January 2007Present (2 years 11 months)

    Senior consultant in marketing projects and marketing research for manufacturing companies (i.e. OMB Saleri, Rail Srl, etc.) and service companies (Silva ICT, etc.)

  • Business Developer & Project Management

    Politecnico di Milano

    (Educational Institution; Research industry)

    October 2006Present (3 years 2 months)

    Head of Marketing Projects at School of Management of Politecnico di Milano:
    Responsible of "Osservatorio Multicanalità" (Multichannel Marketing Observatory) since 2007: www.multicanalita.it
    Team leader of Mobile Marketing research in "Osservatorio Mobile Marketing & Services" (Mobile Marketing & Service Observatory) since 2007: www.osservatori.net
    Consultancy in marketing projects for single client (Manni Sipre, Viscom, Costa Crociere, IBM, etc.) or multiclients.
    Speaker in many conference about marketing & technology (Business International, Reed Business, Richemond Italy, IIR Italy, etc.).
    Senior lecturer about Multichannel Marketing at MIP Politecnico di Milano.
    Book:
    "Marketing Reloaded", IlSole24Ore, March 2007: www.marketingreloaded.com
    "Open Marketing", Etas Libri, July 2009: www.open-marketing.info

  • Marketing Responsibile - Corporate Education

    MIP Politecnico di Milano

    (Educational Institution; 11-50 employees; Professional Training & Coaching industry)

    July 2002October 2006 (4 years 4 months)

    Responsible of marketing activities in Corporate Education Division and in particular:
    1. development and launch of multi clients executive traning program
    2. development and design of corporate master
    3. event management
    4. advertising management
    5. public relation management

  • Stageir at Equity Market (Markerting Division)

    Borsa Italiana - Italian Exchange

    (Public Company; 51-200 employees; Capital Markets industry)

    January 2002April 2002 (4 months)


Andrea Boaretto’s Education

  • Politecnico di Milano

    92/100 , Economics and Management Engineer , 19962001


Additional Information

Andrea Boaretto’s Websites:

Andrea Boaretto’s Groups:

  •    Politecnico di Milano Alumni
  •    Made in Italy & Luxury Goods (Italian Managers only)
  •    Professional People in Urbe (PPU) - Business Club
  •    Digital Signage Italia

Andrea Boaretto’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

Public profile powered by: LinkedIn

Create a public profile: Sign In or Join Now

View Andrea Boaretto’s full profile:

  • See who you and Andrea Boaretto know in common
  • Get introduced to Andrea Boaretto
  • Contact Andrea Boaretto directly

View Full Profile