
Head of Marketing Projects at School of Management Politecnico di Milano
Milan Area, Italy

Head of Marketing Projects at School of Management Politecnico di Milano
Milan Area, Italy
Marketing reseacher combining different methologies, both traditional (surveys, focus groups, case studies, etc.) and innovative (blog tracking, semantic analysis, etc.)
Business developer about marketing projects and researches.
Project manager of complex consultancy projects.
(Management Consulting industry)
May 2008 — Present (1 year 7 months)
Senior Consultant about Marketing projects regarding multichannel interaction between citizen and Public Bodies, with more focalisation on proximity technology and digital signage
(Management Consulting industry)
January 2007 — Present (2 years 11 months)
Senior consultant in marketing projects and marketing research for manufacturing companies (i.e. OMB Saleri, Rail Srl, etc.) and service companies (Silva ICT, etc.)
(Educational Institution; Research industry)
October 2006 — Present (3 years 2 months)
Head of Marketing Projects at School of Management of Politecnico di Milano:
Responsible of "Osservatorio Multicanalità" (Multichannel Marketing Observatory) since 2007: www.multicanalita.it
Team leader of Mobile Marketing research in "Osservatorio Mobile Marketing & Services" (Mobile Marketing & Service Observatory) since 2007: www.osservatori.net
Consultancy in marketing projects for single client (Manni Sipre, Viscom, Costa Crociere, IBM, etc.) or multiclients.
Speaker in many conference about marketing & technology (Business International, Reed Business, Richemond Italy, IIR Italy, etc.).
Senior lecturer about Multichannel Marketing at MIP Politecnico di Milano.
Book:
"Marketing Reloaded", IlSole24Ore, March 2007: www.marketingreloaded.com
"Open Marketing", Etas Libri, July 2009: www.open-marketing.info
(Educational Institution; 11-50 employees; Professional Training & Coaching industry)
July 2002 — October 2006 (4 years 4 months)
Responsible of marketing activities in Corporate Education Division and in particular:
1. development and launch of multi clients executive traning program
2. development and design of corporate master
3. event management
4. advertising management
5. public relation management
(Public Company; 51-200 employees; Capital Markets industry)
January 2002 — April 2002 (4 months)
92/100 , Economics and Management Engineer , 1996 — 2001