Brad Selby

Current

Sr. Product Manager, Flixster.com at Flixster

Past

Sr. Product Manager at Visible World
Sr. Product Manager at Audible.com
Project Manager (PT volunteer) at Taproot Foundation/Groundwork

7 more...

Education

University of Oxford
Stanford University

Recommended

12 people have recommended Brad

Connections

394 connections

Industry

Internet

Brad Selby’s Summary

I love building excellent products and working with great people. I have a background in product marketing and product management. My passion is consumer product development.

Metrics are my best friends but sometimes intuition and experience is my greatest asset. I like to think strategically but act tactically, iteratively, quickly. I'm fascinated by media and technology, and I like to think about where we're headed.
I'm like to get my head around new concepts and find connections between seemingly disparate ideas and phenomena.

I look forward to doing something crazy like starting my own thing. In the meantime, I’m happiest as a leader on super-collaborative teams of smart people making stuff that touches people’s daily lives. I have a strong aversion to TPS reports, mild aversion to dark suits.

Brad Selby’s Specialties:

Social networks, e-commerce sites, operations (customer service, community management).

Product marketing: viral, email, SEM, online, offline. Product management: project management, roadmapping, spec development, iteration & optimization. SEO: page and site architecture and link building.

Trend-spotting, new consumer internet technologies. Team building, leading. Content development, editing. Solving problems.

Brad Selby’s Experience

Sr. Product Manager, Flixster.com

Flixster

(Privately Held; Internet industry)

September 2007 — Present (2 years 4 months)

I'm the lead for Flixster.com, the world's largest social network for moviegoers (45M registered users). We’re a small, agile company that does some pretty cool stuff with a tiny group of smart, motivated folks. I have a lot of fun going from high-level strategy and planning down to sleeves-rolled page mock ups. Data shows us the way, so after I start with my gut, talk to users, and collaborate with my awesome colleagues, we do tons of optimization iteration and testing.

Some things I’ve been heading up recently:

Bring people in - generate traffic
* Generate tons of long-term sustainable traffic through features to appeal to moviegoers, social networkers, and game players.
* Generate tons of traffic with viral features.

Bring people together - social graph building
* Design social features to introduce users to each other and get them to build real online connections.
* Use graph building technologies (Facebook Connect, MySpaceID, Rapleaf, Social Graph API, etc.) to increase users’ social graphs.

I hear this "Google" thing is big - SEO
* Build and optimize UGC-generating features (photos, videos, actor wikis).
* Make all content very indexable.
* Link building strategies (widgets, outreach to movie vertical influencers, publishing + Digg/Reddit/Stumble).
* Optimize anon experience for SE.

Make people happy and safe - community management
* Develop and oversee the maintenance of community-building programs (mostly for reactivation and content generation).
* Create policies that keep a large movie community happy with very low overhead (ToS, problem user remediation, COPPA)
* Kill spam in its many, many forms.

We love your inbox - email business
* Create, test, optimize, and productize content emails to our large opted-in userbase.
* Create and tune transactional emails.

C.R.E.A.M. - support ad sales, ad ops, and create revenue-generating ad features.

Brad Selby’s Education

University of Oxford

M.St. (M.A.) , History (British & European Political Theory) , 2004 — 2005

Focused on British and European Liberalism with additional focus on WWI and early C20 aesthetic theory. My thesis addressed the political thought of Wyndham Lewis. Received 'High' distinction.

Activities and Societies:

OUSU; Oxford Cavaliers American Football Team; Wrestling Club; St. John's Rugby Team & Boatclub (crew).
Stanford University

B.A. (hons) , Art History & English , 1998 — 2002

Rosenberg Prize (departmental honors thesis award)
Rhodes Scholarship finalist
2x Undergraduate Research Opportunities recipient

Activities and Societies:

Football team (2000 Rose Bowl)
Wrestling team (team captain 2000-02)

Additional Information

Brad Selby’s Interests:

new media, social networking (online and off), product development, design, fiction writing, music, wrestling

Brad Selby’s Groups:

Oxford University Alumni Association of New York, Stanford University Alumni Association., Volunteer Assistant Wrestling Coach at Mission High School (NFHS-certified)