Experienced Online Marketing Executive
San Francisco Bay Area
- Current
-
- SVP of Online Marketing at Fox Interactive Media: MySpace, IGN, FoxSports
- Past
-
- VP of Marketing at IGN Entertainment
- Director of Marketing at Club Photo
- VP of Marketing at Case's Ladder
- Education
-
- University of Illinois at Urbana-Champaign - College of Business
- Recommended
-
14 people have recommended Bill - Connections
-
320
connections
- Industry
- Marketing and Advertising
- Websites
Bill Macaitis’s Summary
Bill Macaitis is a seasoned marketing executive with over 14 years of online experience. He brings to the table a proven track record of building strong consumer brands, dramatically increasing traffic and applying a keen eye towards monetization. Bill has a wide range of online marketing experience successfully utilizing SEO, SEM, social networking, display ads, e-mail, PR, affiliate, strategic partnerships and viral marketing. He is a respected marketing leader and has spoken at numerous industry conferences including Ad:tech, Search Engine Strategies, Search Marketing Expo, PubCon, Searchnomics and iHollywood.
Bill Macaitis’s Specialties:
Search Engine Optimization ( SEO ), Search Engine Marketing ( SEM ), Social Networking, E-mail Marketing, Web 2.0, Affiliate Marketing, Viral Marketing, Social Media Optimization, PR, Consumer Branding, Conversion Rate Marketing, Advertising Revenue Models, Subscription Revenue Models, E-commerce Revenue Models, Web Analytics, Customer Relationship Management ( CRM ), Direct Marketing, Business Intelligence, Database Marketing, Loyalty and Retention Programs, Campaign Optimization.
Bill Macaitis’s Experience
-
SVP of Online Marketing
Fox Interactive Media: MySpace, IGN, FoxSports
(Public Company; 1001-5000 employees; NWS; Internet industry)
December 2005 — Present (2 years 11 months)
- Led up a centralized marketing department that served MySpace, FoxSports, IGN, AskMen, RottenTomatoes, American Idol, GameSpy, and the Fox TV Stations
- Developed marketing initiatives that helped Fox Interactive to become one of the largest networks in the world growing to 171 million monthly unique visitors and 49 billion page views
- Utilized a wide array of marketing tools to increase growth and build awareness including: SEO, SEM, display, e-mail, affiliate, viral, PR, referral, and social media optimization
- Drove international expansion and online marketing efforts for MySpace in 30 countries
- Served as a brand ambassador and champion to external media outlets speaking at numerous industry conferences -
VP of Marketing
IGN Entertainment
(Public Company; 201-500 employees; Online Media industry)
November 2002 — December 2005 (3 years 2 months)
- Managed customer acquisition, consumer marketing, branding, CRM, conversion, customer support and analytics departments
- Grew IGN Entertainment from 7M to 74M unique visitors through online marketing efforts
- Increased revenues from $11M to $100M through growth and monetization efforts
- Part of executive team that successfully sold IGN Entertainment to News Corp for $650M
- Utilized a diversified mix of advertising, subscription and e-commerce revenue streams -
Director of Marketing
Club Photo
(Privately Held; 11-50 employees; Internet industry)
September 2000 — November 2002 (2 years 3 months)
- Increased revenues twenty-fold through new traffic, subscription and e-commerce monetization
- Managed and led marketing department utilizing offline and online growth strategies
- Oversaw marketing strategy, product planning, CRM, brand positioning and promotions
- Deployed targeted e-mail and internal messaging campaigns
- Helped develop and integrate strategic B2B partnerships with HP and Earthlink -
VP of Marketing
Case's Ladder
(Internet industry)
December 1995 — July 2000 (4 years 8 months)
- Co-founded online gaming site and led marketing, product management and business development
- Developed strategic partnerships with Microsoft, Yahoo!, and Electronic Arts
- Utilized viral marketing and strategic partnerships to grow membership to 10M members
- Successfully executed exit event with Case's Ladder being acquired by Intermix
- Built balanced subscription, advertising and e-commerce revenue streams
Bill Macaitis’s Education
-
University of Illinois at Urbana-Champaign - College of Business
Bachelor of Science, Business Administration
Graduated with Honors, GPA: 3.7/4.0, Dean's List
Additional Information
Bill Macaitis’s Websites:
Bill Macaitis’s Groups:
Search Engine Marketing Professional Organization (SEMPO): In-house Committee member.
Bill Macaitis’s Honors:
Deans List.
Bill Macaitis’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
