Tori Worthington Rose

Current

• Principal, Creative Director at Blue Media Boutique

Past

• VP, Creative Director at RIVR Media Interactive
• Creative Director at Edison Schools
• Marketing Communications Manager at Maximizer Technologies

see less...

Education

• New School University
• Wake Forest University

Connections

163 connections

Industry

Online Media

Websites

• My Blog
• My Facebook

Tori Worthington Rose’s Summary

Areas of expertise:
• Strategic, creative visioning and execution of interactive media design, production, functionality, usability, content development, and marketing for websites and social communities
• Pre-production phase management, including evaluation of new and emerging technologies to ensure maximum effectiveness
• Development of user-centered design processes and methodologies as well as visual solutions that provide a valuable user experience and enhance the brand
• Supervision of in-house and contract production staff, including designers, artists, developers, programmers, writers, copy editors, and production crews
• Development and management of key project documentation including schedules, budgets, flow charts, wire frames, information architecture, marketing and SEO/SEM specifications, and quality assurance
• Direction and production of broadcast-quality video for the internet including set design and construction, crew supervision, location logistics and talent

Tori Worthington Rose’s Specialties:

Web design and development, interactive media, online advertising and marketing, email campaign management, SEO/SEM consultation.

Tori Worthington Rose’s Experience

• Principal, Creative Director

  Blue Media Boutique

  (Online Media industry)

  June 2008 — Present (1 year 10 months)

  Clients:
  HGTV.com "Dream Home"
  HGTV.com "Green Home"
  FineLiving.com
  FrontDoor.com
  HGTVPro.com
  GAC.com
  Shelton Group Inc.
  Cree Lighting (for Shelton Group Inc.)
  Vectren (for Shelton Group Inc.)
  Dominion (for Shelton Group Inc.)
  Black Hills Energy (for Shelton Group Inc.)
  Blount County Education Initiative (BEI)
  Focus Image Coaching
  Medi-Spa at Knox Dermatology Group
  KellyFletcherPR.com
  RIVR Media Interactive (RMI)
  Comflix Studios (for RMI)
  Needled.com (for RMI)

• VP, Creative Director

  RIVR Media Interactive

  (Online Media industry)

  April 2001 — May 2008 (7 years 2 months)

  • Directed overall creative quality. Oversaw interactive design, production, functionality, usability, content development, and marketing for all websites and social communities including rivr.com, rivrmediainteractive.com, needled.com, gibbesmuseum.org, and ccfh.org. Retail, award-winning educational products include: Clues in Crime, Peace and Protest, and Switched on Sound.
  • Supervised in-house and contract production staff including designers, artists, developers, programmers, writers, copy editors, and production crews. Conducted reviews for all staff and recommend all promotions/salary adjustments. Provided career paths and development on an on-going basis.
  • Reviewed and approved all key project documentation including schedules, budgets, flow charts, wire frames, information architecture, marketing, and SEO/SEM specifications.
  • Directed and produced broadcast quality video for the internet.

• Creative Director

  Edison Schools

  (Privately Held; Education Management industry)

  May 1996 — March 2001 (4 years 11 months)

  • Generated, developed, presented, and directed creative ideas in a range of mediums including print, video, digital media, promotional pieces, and corporate events. Hired and managed outside resources including producers, editors, writers, programmers, photographers, and designers.
  • Key player in the design and development of Edison’s distance learning initiative—using live video, animation, and Internet resources to deliver a K-12 curriculum program and professional development training to the classroom.
  • Oversaw new web site design and production including information architecture and content integration, visual and interactive design, implementation, and testing.
  • Managed budgets, production schedules, work flow, quality assurance, and deliverables.

• Marketing Communications Manager

  Maximizer Technologies

  (Public Company; MAX; Computer Software industry)

  September 1996 — May 1997 (9 months)

  • Defined and oversaw editorial direction, content, and design of all communications materials, corporate web site, quarterly newsletter, and monthly Internet newsletter. Supervised designers, copywriters, programmers, photographers, and printers; reported and wrote stories for publication; supervised art and production elements.
  • Coordinated monthly advertising campaigns; actuated/updated monthly advertising planning calendars; analyzed monthly budget for senior management.
  • Managed media relations; arranged promotional events; wrote press releases; developed media kits; recommended information strategies to senior management.
  • Provided creative strategy and developed sales promotion programs utilizing media advertising, direct mail, trade shows, publicity, point-of-purchase, and audio visual presentations.

Tori Worthington Rose’s Education

• New School University

  MA , Media , 2000 — 2002

• Wake Forest University

  BA , English, Corporate Communications , 1988 — 1992

Additional Information

Tori Worthington Rose’s Websites:

• My Blog
• My Facebook

Tori Worthington Rose’s Groups:

2004-2009 (two terms) Board member, Florence Crittenton Agency.

2009 Event host, Knoxville Arthritis Foundation Bone Bash.

2009 Presenter, Leadership Blount. “The Changing Face of Social Media.”

2009 Volunteer, West Hills Baptist Preschool.

2008 Volunteer, Second Harvest of East Tennessee.

2008 Special events assistant, CASA. Integral part in development of signature event, “The Grand Sojourn.”

2008 Presenter, eWomenNetwork. “The Internet and Public Relations Converge: Creating an Online Consumer Experience To Attract and Retain Consumers.”

2007 Volunteer, Prom of the Stars.

2006 Special events committee chair, Florence Crittenton Agency. Conceptualized and launched their signature event, “The Festival of Lanterns,” generating $45K in revenues the first year.

2005 Event host, Knox Heritage.

2005 Committee member, Sertoma Center.

2003 Volunteer, Bill Haslam for Mayor of Knoxville Campaign.

•    eMarketing Association Network
•    ThoseinMedia
•    Animation, Media & Entertainment
•    Social Media Marketing
•    INTERACTIVE GROUP
•    Media Professionals Worldwide
•    Hooray for Hollyworld!
•    Wake Forest Alumni
•    CREATIVE DESIGN PROS
•    Freelance professionals
•    Knoxville Business Builders
•    Social Media Consulting
•    Kids Entertainment Group
•    Association of Strategic Marketing
•    Linked Local Knoxville TN
•    Greater Knoxville Business Journal 40 Under 40 Alumni

Tori Worthington Rose’s Honors:

American Association for the Advancement of Science Best Software of 2003 Award for the Duke Talent and Identification Program’s “Clues in Crime: The Role of Forensic Science in Criminal Investigations.”

2002 Public Relations Society of America (PRSA) award in employee communications for Morrison Management Specialists benefits enrollment CD-ROM tool.

2002 Golden Flame Award from the International Association of Business Communicators (IABC) for the Morrison Management Specialists MVP Program, created to standardize new employee hiring and enrollment experience.

2002 Children’s Software and New Media Revue (4.5/5.0) for Duke Talent and Identification Program’s “Peace and Protest: The Turbulent Sixties.”

2002 Children’s Software and New Media Revue (4.3/5.0) for Duke Talent and Identification Program’s “Switched on Sound: Movements in 20th Century Music.”

Tori Worthington Rose’s Contact Settings

Interested In:

• consulting offers
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch