Brian Lasonde

Current

• SEO Specialist at Catalyst Online

Past

• Content and Media Manager at The World Watch
• Web Producer at New Media Advisors LLC
• Parliamentary Research Assistant at House of Commons

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Education

• University of Rochester
• St. John's Preparatory School

Connections

84 connections

Industry

Internet

Brian Lasonde’s Summary

Brian Lasonde’s Specialties:

HTML, CSS, SEO, keyword research, on-page optimization, technical site analysis, web analytics

Brian Lasonde’s Experience

• SEO Specialist

  Catalyst Online

  (Privately Held; Marketing and Advertising industry)

  July 2008 — Present (1 year 7 months)

  SEO lead for Procter & Gamble Oral Care category (Crest, Whitestrips, Oral-B, Scope, Fixodent, Crest Pro Health) as well as Vicks, Dawn, and Asacol.
  
  Create and implement SEO strategy, keyword research, on-page optimization, content recommendations, linking strategy, and monthly analytics reporting for P&G brand sites.

• Content and Media Manager

  The World Watch

  (Internet industry)

  March 2008 — May 2008 (3 months)

  Worked on launching a new video sharing site focused on unedited, amateur footage. Searched for videos and uploaded them into the custom-built CMS, utilizing keyword-rich meta tags.

• Web Producer

  New Media Advisors LLC

  (Investment Management industry)

  June 2007 — September 2007 (4 months)

  Maintained and updated PennyPerformers.com and StandoutStocks.com in addition to modifying HTML/CSS and launching NewMediaAdvisorsLLC.com. Sent out daily e-mail newsletters and press releases.

• Parliamentary Research Assistant

  House of Commons

  (Government Agency; Government Administration industry)

  August 2006 — December 2006 (5 months)

  Interned as an assistant to Elliot Granger, parliamentary researcher for Daniel Kawczynski MP. Worked with Parliamentary Research Unit computer database to research issues and respond to constituents.

Brian Lasonde’s Education

• University of Rochester

  BA , Political Science, Film Studies , 2004 — 2008

  Activities and Societies:

  Campus Times, Political Science Undergraduate Council, College Libertarians, UR the Vote

• St. John's Preparatory School

  High School , 2001 — 2004

Additional Information

Brian Lasonde’s Interests:

independent film, music, tennis, squash, skiing, golf

Brian Lasonde’s Groups:

•    LinkedSEO
•    SMX - Search Marketing Expo
•    ThoseinMedia
•    Colorado Internet Marketing
•    University of Rochester Alumni
•    Digital Marketing
•    Linked To Denver
•    Boston SEO
•    Bido.com Domainers
•    Boston Area Search Engine Marketing

Brian Lasonde’s Honors:

Rush Rhees Scholarship

Brian Lasonde’s Contact Settings

Interested In:

• career opportunities
• job inquiries
• expertise requests
• business deals
• getting back in touch