
SEO Consultant at The World Bank
Washington D.C. Metro Area

SEO Consultant at The World Bank
Washington D.C. Metro Area
Blake Newman is a multi-talented, left-brain/right-brain thinker with an entrepreneurial spirit.
With a BS degree in Business, MS degree in Information Systems and 10+ years experience in web consulting, project management and search marketing; Blake Newman is well equipped to lead and direct a variety of business development and online marketing projects and tasks.
An industry expert with regard to online marketing and search engine optimization (SEO); Blake Newman has been an honorary speaker and panelist at a number of meetings and conventions including, most recently, the Social Media Summit in Washington, DC held by the Immunization Action Coalition.
A social media and marketing enthusiast, Blake embraces new technologies to help his clients catapult their online marketing efforts. Blake is a great communicator, strategist, tactician, engineer, designer and artist. Many people have labeled Blake a polymath or Renaissance man. Blake is particularly passionate about leveraging search marketing, social media and web analytics to help maximize return on investment for online marketing programs.
EDUCATION
• BS, Business Management, Decision Science
• MS, Information Systems, Information Technology
UNIVERSITIES
• George Mason University
• Georgetown University
EMPLOYMENT HISTORY
• 2007-2XXX, Founder, inQbation.com
• 2008-2009, Web Director, ICE.gov
• 1998-2006, Freelance Web, Sales & Marketing Consultant
• 1993-1997, Computer Specialist, DISA.mil
• 1989-1993, Software Engineer, TRW
• 1985-1995, Infantry Captain, US Army Reserves
• 1981-1985, Infantry Paratrooper, 82d Airborne Division
RECENT ACCOMPLISHMENTS
• www.inQbation.com
• www.LetSimonDecide.com
• www.PoliteChaos.com
• www.ICE.gov
• www.Reston-Towncenter.com
• www.EnstructCorp.com
• www.DanAndDave.com
• www.ReelEnglishCoach.com
• www.EverythingTia.com
• www.BlakeNewman.com
Effective communicator, leader, decision maker, project manager, social media consultant, seo expert, web content manager, web designer, web developer, web analytics, business analysis, internet consultant
(Non-Profit; Financial Services industry)
November 2009 — Present (1 month)
Provide in-house expert SEO consulting services
(Privately Held; Internet industry)
November 1997 — Present (12 years 1 month)
• Planned, founded and financed the company
• Catapulted inQbation from a 3 person startup to a thriving 12 person small business during the height of a recession
• Established the company as a world-class web design and web development firm
• Spoke at several conventions, expositions, meetings and trade shows on the subjects of search engine optimization and social media
• Demonstrated search engine optimization (SEO) expertise by ranking page one on Google for most coveted keyword phrases
• Embraced social media and established the company as a leading social media consulting firm
• Launched dozens websites on behalf of clients and self
• Managed hundreds projects through entire software development life cycle
• Planned and executed dozens of online marketing campaigns and website launches
• Performed accounting, financial planning, budgeting and revenue forecasting
• Provided business analysis and website analysis (web analytics)
• Developed web content, marketing collateral, proposals, solicitations
• Actively participated in new media, social media, blogs, Twitter, etc.
• Developed algorithms and architecture for complex web applications
• Managed clients’ websites, content and online marketing campaigns
(Government Agency; Government Administration industry)
July 2008 — July 2009 (1 year 1 month)
Performed a temporary one-year contract from July 2008 - July 2009 to redesign the web, streamline the content management work flow and establish a new media presence.
Championed efforts to redesign the user interface to make it more intuitive, streamlined, web usable and easier to navigate.
Developed a mission needs statement that encouraged the agency to adopt new web technologies such as social networking, open source software, web analytics, software as a service, blogs, YouTube channel, Facebook applications, distributed hosting and community outreach programs.
Streamlined the news delivery process from public affairs officers in the field to the web by encouraging development of standards and protocol, leveraging automation and reducing the number of people and steps involved in the process.
Visit: www.ICE.gov
(Marketing and Advertising industry)
July 2007 — July 2008 (1 year 1 month)
Provided sales consulting, proposal development, contract negotiation and customer relationship management support to startup graphic design studio in Santa Monica, California.
(Internet industry)
March 2007 — July 2008 (1 year 5 months)
· Performed as Vice President of Sales, Marketing and Business Development. Responsible for responding to requests for proposals (RFPs), proposal development, contract negotiation and, at times, project management.
· Jump started the sales process by delivering 100% increase in sale performance over the previous year. Delivered back-to-back record setting sales months. Produced highest contract award since company inception.
· Performed conflict resolution and customer relationship management (CRM) from time to time.
· Proposed product development, research and development (R&D) and other concepts to deliver long-term value to the company.
· Championed a conceptual redesign of the website to bring it more in line with contemporary design standards and to reflect the current state-of-the-art design and development skills that the company offered.
· Assisted with search engine optimization (SEO) and Google Adwords Pay-Per-Click (PPC) channel management and optimization.
· Monitored web analytics through Google Analytics and used statistics, analysis and data to refine SEO and PPC campaigns.
(Internet industry)
November 2007 — June 2008 (8 months)
· Provided expert SEO consulting and business analysis using SEO analysis tools, web analytics and industry standard best SEO practices.
· Responded to search engine optimization, reputation management and online marketing Requests for Proposals (RFPs) and developed winning proposals.
· Attended meetings, expos and trade shows and participated as guest speaker and SEO expert panelist
· Negotiated and won record-breaking contracts for highest sales performance
· Closed approximately 70% of sales with an equivalent prospect to client conversion rate
(Retail industry)
January 2007 — March 2007 (3 months)
Provided web analytics, search engine optimization (SEO), online marketing, affiliate marketing and e-commerce web consulting to startup online e-commerce company.
(Privately Held; Financial Services industry)
May 2006 — January 2007 (9 months)
Educated clients on financial products such as life, annuities, mutual funds, etc.
(Real Estate industry)
May 2005 — March 2006 (11 months)
Performed sales consulting and property management to clients. Droves sales through lead generation resulting from online marketing and search engine optimization (SEO).
(Photography industry)
December 1992 — July 2005 (12 years 8 months)
· Founded company
· Registered photographer.com
· Developed company
· Had a heck of a lot of fun
· Sold photographer.com
(Privately Held; Real Estate industry)
May 2004 — March 2005 (11 months)
Leveraged internet technology, search engine optimization (SEO), affiliate marketing, web analytics and market knowledge to drive lead generation system and sales.
(Government Agency; 10,001 or more employees; Information Technology and Services industry)
January 1993 — November 1997 (4 years 11 months)
Prepared quarterly briefings and progress reports to be presented to program director, field and flag grade officers and corporate executives.
Traveled to PACOM (Hawaii), EUCOM (Germany) and several military and DoD installations throughout the United States to deliver state of development of IT standards to ensure forward and backward compatibility with legacy information systems.
Coordinated with National Institute of Standards & Technology (NIST) and International Standards Organization (ISO) to ensure compatibility between organizations.
Created a logical database design to create a place for data to live. Established physical database, developed load procedures and populated the database with standards and their nomenclature so that information could be accessible to outside parties. Implemented this database using Oracle database management system.
(Government Agency; 10,001 or more employees; Military industry)
May 1989 — July 1995 (6 years 3 months)
Trained at Fort Benning Infantry Officer Basic Course (IOBC) graduating with top honors and scoring maximum possible scores on all evaluation criteria.
Served primarily at Fort Belvoir as platoon leader and executive officer, second in command, responsible for the accountability, training, health and welfare of 300 soldiers.
Special tasks included leading a team of weapons specialists into competition taking first place trophies in team rifle event and machine gun competition.
Participated in advance party scouting missions to plan logistical combat training.
(Public Company; 10,001 or more employees; TRW; Defense & Space industry)
June 1989 — January 1993 (3 years 8 months)
Stationed at the Pentagon on behalf of TRW’s involvement in the Army Worldwide Military Command and Control System (WWMCCS) Information System (AWIS). Worked in the E-ring of the Pentagon at the Army Operation Center (AOC).
Rapidly prototyped graphical user interfaces (GUIs) as proof of concept and confirmation that we understood user requirements. Created technical specifications for engineers to use as blueprint for building full-scale Information System to support our client.
Supported strategic IT Marketing efforts as a Sales Engineer. Helped to create a realistic model Command, Communications and Control (C3) Center for the purpose of war gaming and proof of concept. Performed stand-up briefings to Army Generals, Navy Admirals, NATO Officers, Allies, Foreign-Service Officers and Senior DoD Executives.
Security Clearance: Top Secret
(Government Agency; 10,001 or more employees; Defense & Space industry)
December 1982 — December 1985 (3 years 1 month)
Attended Infantry Basic Training at Fort Benning School of Infantry, Fort Benning, Georgia. Upon graduation, attended Army Parachute (Jump) School at Fort Benning. Immediately assigned to the 82d Airborne Division, Fort Bragg.
Protected the nation from foreign and domestic threats by being prepared to deploy within 18 hours of notification, execute parachute assault, conduct combat operations, and defeat enemy forces. On order, redeployed back to Fort Bragg to fight another day. Stood ready to answer country's call, anywhere in the world, 18 hours wheels up.
Deployed to Central America to assist in the development of the Contra alliance in an effort to discourage the Sandinistas of importing Cuban-style socialism and aiding leftist guerrillas in El Salvador.
MS , Information Systems , 1990 — 1992
Worked full-time at TRW Defense Systems while pursuing MS degree in Information Systems at George Mason in the evenings.
Concurrently, taught college level database management system (DBMS) classes at the Northern Virginia Community College (NVCC)
Actively participated in the U.S. Army Reserves as an Infantry Officer.
BS , Business , 1986 — 1989
Pursued full-time course curriculum and treated college like a full-time job (M-F 9-5).
Tutored a dozen students in geometry, computer science, public speaking and military science. Led most group exercises.
Actively participated in Georgetown University ROTC Program, leading the University at Fort Bragg summer camp in awards and competitions. Led the company during night training and was designated the company land navigator for day and evening operations.
Actively participated in the U.S. Army Reserves as an infantry sergeant.
Commissioned Officer , Military Science , 1985 — 1989
Ranked 3rd out of 400 on the order of merit list. 4.0 grade point average. Destroyed new performance records in weapons marksmanship, physical training, leadership. Held multiple leadership positions.
Creative web designer, DC web designer, DC wordpress expert, DC SEO consultant, section 508 accessibility consultant
Creative web designer, DC web designer, DC wordpress expert, DC SEO consultant, section 508 accessibility consultant
Creative web designer, DC web designer, DC wordpress expert, DC SEO consultant, section 508 accessibility consultant