Creative Director at Millions of Us
San Francisco Bay Area
- Current
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- Creative Director at Millions of Us
- Past
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- Associate Producer at "The Entertainer" E! Entertainment Television
- Associate Producer at "Ghost Hunters" SciFi Channel
- Associate Producer at TV Guide
- Creative Director at Elmer Interactive
- Creative Director at Bleeding Edge Interactive
- Education
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- Carnegie Mellon University
- California State University-Northridge
- Recommended
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10 people have recommended Blair - Connections
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132
connections
- Industry
- Entertainment
- Websites
Blair Erickson’s Summary
BIO: Blair Erickson is the Creative Director of an interactive agency named Millions of Us where he's created interactive experiences and live-action narratives for clients like Fox, Warner Bros, DreamWorks, and Playstation in virtual worlds and social communities. Most recently he finished writing and directing an alternate reality live-action thriller online for Fox's "Terminator" series, creating several 3-D virtual worlds for Sony's Playstation Home, and directing a comic live-action video experience for DreamWork's "Monsters vs. Aliens."
Previous projects included launching an Innovation Grant Program for virtual inventors sponsored by Electrolux, building a skyscraper experience inside Google's experimental virtual world "Lively," bringing CNN's I-Report program into Second Life, and creating several virtual world video game experiences for Nike. His first project at the company won the LACP Spotlight award for a first-of-its-kind campaign bringing a World Wrestling Entertainment invasion into the world Gaia Online.
Before his stint at Millions of Us, Blair worked in film and television production both for new and traditional media. He has created popular viral videos for YouTube on topics ranging from communism, the depiction of Los Angeles in cinema, and the recent film "Children of Men." He also worked writing and producing television episodes for the SciFi Channel, Discovery Channel, E! Entertainment Television, and the TV Guide Network. While studying Electronic Media at Carnegie Mellon University, he studied virtual worlds under Randy Pausch.
Blair Erickson’s Experience
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Creative Director
Millions of Us
(Marketing and Advertising industry)
July 2007 — Present (2 years 5 months)
Creating experiences for clients like Fox, DreamWorks, Warner Brothers, Playstation, Nike, Coca-Cola, Scion, CNN, World Wrestling Entertainment, National Geographic, and Sony in virtual worlds and social communities. Developing everything from 3-D interactive experiences with avatars and gameplay to viral alternate reality projects that bring the experience into the real world.
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Associate Producer
"The Entertainer" E! Entertainment Television
(Entertainment industry)
October 2004 — December 2004 (3 months)
This reality series on E! pitted a group of young contestants against each other to vie for a million dollar Vegas contract courtesy of Wayne Newton. In my role as Associate Producer, our team was living in a Las Vegas hotel, creating crazy story and game segments for these up-and-coming entertainers to try and survive. A really wild ride.
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Associate Producer
"Ghost Hunters" SciFi Channel
(Entertainment industry)
August 2004 — October 2004 (3 months)
Took on a role before the first season of the show aired, when it was still being conceived. A fun and offbeat premise (Roto-Rooter Plumbers investigate hauntings in their off hours), my role was helping the show execs develop stories around the northeast U.S. about hauntings and turn them into frightening episodes. Was thrilled to see the show become one of SciFi Channel's biggest hits (now on its 4th season).
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Associate Producer
TV Guide
(Public Company; 1001-5000 employees; GMST; Publishing industry)
2003 — May 2004 (1 year )
Primarily my work at the TV Guide Network was writing and producing for a show called "What's On." The role was to develop segments and explored entertainment stories during the critical relaunching and rebranding of the cable network. It was a great behind the scenes journey in the film and television industry.
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Creative Director
Elmer Interactive
(Marketing and Advertising industry)
May 2001 — August 2003 (2 years 4 months)
After the company I helped found, Bleeding Edge Interactive, was acquired we took on the new name "Elmer Interactive." Our software development company focused on a new business model developing games for branding and marketing, as well as releasing games for partners like Real Networks.
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Creative Director
Bleeding Edge Interactive
(Entertainment industry)
July 1999 — May 2001 (1 year 11 months)
This Pittsburgh-based software start-up was a great experience for me as a creative director and as one of the four founding members. Our company developed small games and applications and worked with a team of about 10 of us creating cutting edge 3-D interactive experiences.
Blair Erickson’s Education
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Carnegie Mellon University
1996 — 2000
At Carnegie Mellon, myself and several of my close friends (who would later go on to become my co-workers almost a decade later) studied Building Virtual Worlds under the now well-known Randy Pausch. Though he's now famous for his celebrated speech and autobiographical bestseller "The Last Lecture" about his battle with cancer, he should also be remembered and cheered for his pioneering work in virtual reality and 3-D social experience research. I believe it's no coincidence that so many of my colleagues in that class went on to become leaders in our industry. It is my firm belief that they will carry on Randy's legacy.
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California State University-Northridge
Additional Information
Blair Erickson’s Websites:
Blair Erickson’s Groups:
Virtual Worlds 2008
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Carnegie Mellon Alumni -
Film and Television Professionals -
Branded Entertainment -
Hooray for Hollyworld! -
Social Media Advertisers (socialAdv.com) -
Media & Entertainment Professionals -
VideoGame Professionals -
Alternate Reality Games -
Carnegie Mellon San Francisco -
Social Entertainment Professionals
Blair Erickson’s Honors:
Official Honoree 2009 Webby Awards - "Terminator: Dark Discovery" project
LACP Spotlight Award for "WWE Summerslam in Gaia" project.
Official Honoree 2008 Webby Awards - "WWE Summerslam in Gaia" project
Blair Erickson’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
