Lead Interactive Engineer
Greater Pittsburgh Area
Lead Interactive Engineer
Greater Pittsburgh Area
*Design and implementation for online, interactive (user interface) and print projects from conception through production.
*Creation, production and maintainance of ongoing corporate web sites, micro-sites, product demonstrations, Webinar invitations,banner ads, email blasts, e-newsletters and other interactive projects and ensure compliance with optimization efforts.
*Facilitation of content management systems, marketing lead generation applications, and other web-oriented applications
*Plan, test, track and execute a broad range of online marketing programs, including pay-per-click campaigns, search engine optimization, paid inclusion listings, banner advertising campaigns, linking initiatives and all other marketing programs targeted at increasing lead generation. Monitor and provide monthly reports on web site performance (site traffic, conversion, etc.) using analytic tools with focus on key, actionable metrics.
*Establishes, plans, directs and implements the user interface design for all interactive and product demonstrations. Designs and implements common user interface standards, GUI prototypes, HTML page design and management, and development methodologies.
*Expertise with design and media development tools such as all Adobe Creative Suite Software: Illustrator, Photoshop, Acrobat, Dreamweaver, Fireworks, Flash, Captivate, Premiere, Audition, and AfterEffects
*Demonstrated proficiency developing web content including web pages and interactives with HTML/XHTML, JavaScript, CSS, PHP, and other web tools.
*Experience designing web pages for dynamic content management systems with web metrics and SEO reporting utilizing web analytics tools
(Computer Software industry)
January 2008 — Present (1 year 7 months)
(Privately Held; 51-200 employees; Marketing and Advertising industry)
July 2004 — October 2007 (3 years 4 months)
The Interactive Marketing Developer is responsible for the development and maintenance of interactive communications assets and coordination of interactive marketing programs. The IMD supports CombineNet’s interactive marketing strategy by developing dynamic Web sites and multimedia applications utilizing advanced Web application development environments, including the execution of interactive marketing and advertising programs such as search engine optimization and pay-per-click advertising. Additional responsibilities include working closely with key departments to scope interactive projects, assist in the visual development and maintenance of existing and newly developed applications through their life-cycle, and incorporating graphical user interface and database technologies to improve the company's Web marketing effectiveness.
(Educational Institution; 51-200 employees; Media Production industry)
May 2001 — May 2004 (3 years 1 month)
Developed curriculum and taught courses in media production ranging from web development, broadcast graphic animation, PHP, and Flash ActionScript.
Masters , Multimedia , 2004 — 2010 (expected)
BS , Computer and Electrical Engineering , 1997 — 2001
Minor in Film and Digital Editing
General , General ED , 1992 — 1996
social media, networking, web 2.0/3.0, Adobe products, video production, web development, film and tv
Creative Treehouse, PTI, PITTMFUG, Refresh Pittsburgh