Business Owner at CitySmart.com
Boise, Idaho Area
- Current
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- Internet Marketing Specialist at Progressive Health
- Business Owner at CitySmart.com
- Owner at SEO International Inc. : Boise, Idaho
- Past
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- Internet Marketing Specialist at Pets Best Insurance
- SEO Specialist at DotComSecrets.com
- SEO Intern at Fresh Egg : Worthing, England
- Investment Intern at Lincoln Capitol : Lincoln, Nebraska
- Dish Network Satellite Salesman at First Choice Satellite : Lincoln, Nebraska
- Owner at BJ's Odds & Ends (Self-employed)
- Dock Cordinator/Supervisor at Aramark : Bullfrog, Utah
- Education
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- University of Nebraska-Lincoln
- Brigham Young University - Idaho
- Recommended
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12 people have recommended BJ - Connections
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141
connections
- Industry
- Marketing and Advertising
- Websites
BJ Wright’s Summary
Most of my adult life was spent on the wrestling mat at the University level. After graduating from College with a Finance Degree, I began my online career working with Russell Brunson in January 2006, at DotComSecrets.com. My first year with Russell we built the company up to 15 employees and generated over 1 million dollars in sales.
My experience over the years has been with multiple Online Marketing Strategies such as: Search Engine Optimization (SEO), Web Analytics, PPC, Email Marketing, Joint Ventures, Affiliate Marketing & my personal favorite - Increasing Online Conversions. I've worked with multiple types of Small/large Online Businesses.
In August of 2007 I stepped into the corporate world with PetsBest.com to test my online knowledge. It didn't take long to make an immediate and lasting impact within the company.
I am always looking for new opportunities to work with great people & businesses. My personal motto is to work for these 3 things: 1. Increase my knowledge & experience 2. Be compensated for my results 3. Getting things done efficiently!
Please contact me, if you feel you have an great opportunity!
BJ Wright’s Specialties:
Search Engine Optimization (SEO)
Web Analytics (Google Analytics)
Increasing Online Conversion
Online Marketing Strategies
PPC Management
Email Marketing
Affiliate Marketing
Small & Local Business Marketing
BJ Wright’s Experience
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Internet Marketing Specialist
Progressive Health
(Health, Wellness and Fitness industry)
May 2009 — Present (7 months)
Putting together the overall online marketing strategy for Progressive Health.
Working in the following areas:
• Web Analytics & Online Conversions
• PPC Management
• Search Engine Optimization
• Email Marketing Strategy
• Website Creative & Strategy
• Affiliate Management -
Business Owner
CitySmart.com
(Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
This is my personal project that has been in the works over past year. We're getting closer to having an official launch later this fall.
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Owner
SEO International Inc. : Boise, Idaho
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2007 — Present (2 years 9 months)
• Handle website structure & marketing for personal & partnership websites
• Manage search engine optimization strategies for websites, obtaining #1 page rankings
• Conduct split testing campaigns increasing website conversions
• Manage PPC Campaigns
SEO International Services:
• Key Word and Search Phrase research
• Analyze web analytics, conversion rates & customer usability
• Website Analysis: Evaluating site structure and layout and improving site usability
• Effective Meta Data & On-Page Optimization: Understanding the importance of meta data on an individual page basis
• Copy and Content: Creating copy and content by writing articles and press releases
• Link Strategies: Obtaining links to improve web traffic & website presence
• Search psychology: Understanding the shopping process to improve conversion rates -
Internet Marketing Specialist
Pets Best Insurance
(Privately Held; Insurance industry)
August 2007 — May 2009 (1 year 10 months)
I currently head up the internet marketing strategies for Pets Best, I am responsible for the following areas:
Responsibilities:
• PPC Management
• Search Engine Optimization
• Email Marketing Strategy
• Web Analytics & Online Conversions
• Website Creative & Strategy
Accomplishments:
• Multiplied PPC sales by 300%, while also lowering cost/conv. per sale by ~400%
• Developed Email Marketing Strategy, increased visitor retention 300%, lowered overall costs, increased total number of online sales
• Increased Overall Site Conversion Rate by 25%.
• Managed through a Google Penalty, able to return to our #2 position for “Pet Insurance”
• Successfully established results based marketing decisions; previous decision were solely based on opinions
• Established priority & testing system for marketing methods, previous methods were un-organized & some ineffective -
SEO Specialist
DotComSecrets.com
(Marketing and Advertising industry)
January 2006 — March 2007 (1 year 3 months)
• Assist in website structure & marketing for DotComSecrets.com, a million dollar company
• Manage search engine optimization strategies for the company, obtaining #1 page rankings (*Internet Marketing)
• Analyze website analytics & conversion rates
• Conduct split testing campaigns increasing website conversions -
SEO Intern
Fresh Egg : Worthing, England
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2006 — December 2006 (2 months)
• Search psychology: Understanding the shopping process to improve conversion rates.
• Key Word and Search Phrase research.
• Website Stats and Analytics: Turning data into information.
• Website Analysis: Evaluating site structure and layout and improving site usability.
• Effective Meta Data: Understanding the importance of meta data on an individual page basis.
• Copy and Content: Creating copy and content by writing articles and press releases.
• Link Strategy: Obtaining links to improve web traffic.
• SEM business and account management: Create proposals, and/or by giving campaign management update reports to clients. -
Investment Intern
Lincoln Capitol : Lincoln, Nebraska
(Privately Held; 1-10 employees; Investment Management industry)
July 2005 — September 2005 (3 months)
• Assisted with creation and implementation of private brokerage firm
• Established rapport and trust with clients
• Responsible for securing client signatures on various documents -
Dish Network Satellite Salesman
First Choice Satellite : Lincoln, Nebraska
(Privately Held; 1-10 employees; Consumer Services industry)
June 2004 — August 2005 (1 year 3 months)
Door to Door Salesman, selling Dish Network Satellite.
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Owner
BJ's Odds & Ends (Self-employed)
(Self-Employed; 1-10 employees; Consumer Services industry)
April 2004 — October 2004 (7 months)
I started this company with a fellow wrestler at Nebraska to supplement our income with our summer training schedules. Here are a few of the tasks I completed:
• Established clientele for lawn care services.
• Hired employees for part-time employment.
• Responsible for maintaining and monitoring all financial aspects of small business.
• Promoted positive customer relations.
• Demonstrated initiative in starting and managing own business. -
Dock Cordinator/Supervisor
Aramark : Bullfrog, Utah
(Public Company; 10,001 or more employees; RMK; Consumer Services industry)
April 2002 — August 2002 (5 months)
I was a supervisor at Lake Powell (Bullfrog Utah). We rented out houseboats, ski boats & wave runners. Here are a few of the tasks that I worked on:
• Supervised dock crew of 25-35
• Responsible for check-in and outs of customer reservations
• Attended daily to customer needs and provided excellent customer service
• Coordinated houseboats coming in and out of the dock
BJ Wright’s Education
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University of Nebraska-Lincoln
Bachelors , Finance , 2002 — 2005
I went to school to wrestle, I don't believe true education is obtained at school, rather in the real business world. I've learned more in my first few months as a business owner, then they could ever teach me in a classroom...IMHO! Don't take me wrong I did graduate with decent grades & potentially looking into an MBA, if the right opportunity opened up & at the right school?
- Activities and Societies:
- University Of Nebraska Wrestling Team
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Brigham Young University - Idaho
Associates , General Business , 2001 — 2002
- Activities and Societies:
- Ricks College Wrestling Team: 2 Time Jr. College All-American (2nd & 3rd)
Additional Information
BJ Wright’s Websites:
BJ Wright’s Interests:
SEO, Analytics & Website Conversion Strategies.
BJ Wright’s Groups:
The Church of Jesus Christ of Latter Day Saints
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BYU Idaho -
Boise Young Professionals (BYP) -
Kickstand -
UNL College of Business Administration -
LDS Entrepreneurs -
The Boise Entrepreneur -
Boise Professional Network -
Idaho Professionals -
Boise Valley Economic Partnership (BVEP) -
Boise Metro Chamber of Commerce -
Idaho Innovation Council -
Treasure Valley Consultants' Network -
Boise Business Live
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Linked Local Boise Valley, ID
BJ Wright’s Honors:
• Clyde P. Packer Ideal Male Athlete Award given to a male athlete for excellence in their sport and in the classroom
• Big XII Commissioners Academic Honor Roll 2003-2005
• Academic All Big XII, 2004
BJ Wright’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- business deals
- reference requests
- getting back in touch
