
Business Owner at CitySmart.com
Boise, Idaho Area

Business Owner at CitySmart.com
Boise, Idaho Area
Most of my adult life was spent on the wrestling mat at the University level. After graduating from College with a Finance Degree, I began my online career working with Russell Brunson in January 2006, at DotComSecrets.com. My first year with Russell we built the company up to 15 employees and generated over 1 million dollars in sales.
My experience over the years has been with multiple Online Marketing Strategies such as: Search Engine Optimization (SEO), Web Analytics, PPC, Email Marketing, Joint Ventures, Affiliate Marketing & my personal favorite - Increasing Online Conversions. I've worked with multiple types of Small/large Online Businesses.
In August of 2007 I stepped into the corporate world with PetsBest.com to test my online knowledge. It didn't take long to make an immediate and lasting impact within the company.
I am always looking for new opportunities to work with great people & businesses. My personal motto is to work for these 3 things: 1. Increase my knowledge & experience 2. Be compensated for my results 3. Getting things done efficiently!
Please contact me, if you feel you have an great opportunity!
Search Engine Optimization (SEO)
Web Analytics (Google Analytics)
Increasing Online Conversion
Online Marketing Strategies
PPC Management
Email Marketing
Affiliate Marketing
Small & Local Business Marketing
(Health, Wellness and Fitness industry)
May 2009 — Present (7 months)
Putting together the overall online marketing strategy for Progressive Health.
Working in the following areas:
• Web Analytics & Online Conversions
• PPC Management
• Search Engine Optimization
• Email Marketing Strategy
• Website Creative & Strategy
• Affiliate Management
(Marketing and Advertising industry)
September 2008 — Present (1 year 3 months)
This is my personal project that has been in the works over past year. We're getting closer to having an official launch later this fall.
(Privately Held; 1-10 employees; Marketing and Advertising industry)
March 2007 — Present (2 years 9 months)
• Handle website structure & marketing for personal & partnership websites
• Manage search engine optimization strategies for websites, obtaining #1 page rankings
• Conduct split testing campaigns increasing website conversions
• Manage PPC Campaigns
SEO International Services:
• Key Word and Search Phrase research
• Analyze web analytics, conversion rates & customer usability
• Website Analysis: Evaluating site structure and layout and improving site usability
• Effective Meta Data & On-Page Optimization: Understanding the importance of meta data on an individual page basis
• Copy and Content: Creating copy and content by writing articles and press releases
• Link Strategies: Obtaining links to improve web traffic & website presence
• Search psychology: Understanding the shopping process to improve conversion rates
(Privately Held; Insurance industry)
August 2007 — May 2009 (1 year 10 months)
I currently head up the internet marketing strategies for Pets Best, I am responsible for the following areas:
Responsibilities:
• PPC Management
• Search Engine Optimization
• Email Marketing Strategy
• Web Analytics & Online Conversions
• Website Creative & Strategy
Accomplishments:
• Multiplied PPC sales by 300%, while also lowering cost/conv. per sale by ~400%
• Developed Email Marketing Strategy, increased visitor retention 300%, lowered overall costs, increased total number of online sales
• Increased Overall Site Conversion Rate by 25%.
• Managed through a Google Penalty, able to return to our #2 position for “Pet Insurance”
• Successfully established results based marketing decisions; previous decision were solely based on opinions
• Established priority & testing system for marketing methods, previous methods were un-organized & some ineffective
(Marketing and Advertising industry)
January 2006 — March 2007 (1 year 3 months)
• Assist in website structure & marketing for DotComSecrets.com, a million dollar company
• Manage search engine optimization strategies for the company, obtaining #1 page rankings (*Internet Marketing)
• Analyze website analytics & conversion rates
• Conduct split testing campaigns increasing website conversions
(Privately Held; 11-50 employees; Marketing and Advertising industry)
November 2006 — December 2006 (2 months)
• Search psychology: Understanding the shopping process to improve conversion rates.
• Key Word and Search Phrase research.
• Website Stats and Analytics: Turning data into information.
• Website Analysis: Evaluating site structure and layout and improving site usability.
• Effective Meta Data: Understanding the importance of meta data on an individual page basis.
• Copy and Content: Creating copy and content by writing articles and press releases.
• Link Strategy: Obtaining links to improve web traffic.
• SEM business and account management: Create proposals, and/or by giving campaign management update reports to clients.
(Privately Held; 1-10 employees; Investment Management industry)
July 2005 — September 2005 (3 months)
• Assisted with creation and implementation of private brokerage firm
• Established rapport and trust with clients
• Responsible for securing client signatures on various documents
(Privately Held; 1-10 employees; Consumer Services industry)
June 2004 — August 2005 (1 year 3 months)
Door to Door Salesman, selling Dish Network Satellite.
(Self-Employed; 1-10 employees; Consumer Services industry)
April 2004 — October 2004 (7 months)
I started this company with a fellow wrestler at Nebraska to supplement our income with our summer training schedules. Here are a few of the tasks I completed:
• Established clientele for lawn care services.
• Hired employees for part-time employment.
• Responsible for maintaining and monitoring all financial aspects of small business.
• Promoted positive customer relations.
• Demonstrated initiative in starting and managing own business.
(Public Company; 10,001 or more employees; RMK; Consumer Services industry)
April 2002 — August 2002 (5 months)
I was a supervisor at Lake Powell (Bullfrog Utah). We rented out houseboats, ski boats & wave runners. Here are a few of the tasks that I worked on:
• Supervised dock crew of 25-35
• Responsible for check-in and outs of customer reservations
• Attended daily to customer needs and provided excellent customer service
• Coordinated houseboats coming in and out of the dock
Bachelors , Finance , 2002 — 2005
I went to school to wrestle, I don't believe true education is obtained at school, rather in the real business world. I've learned more in my first few months as a business owner, then they could ever teach me in a classroom...IMHO! Don't take me wrong I did graduate with decent grades & potentially looking into an MBA, if the right opportunity opened up & at the right school?
Associates , General Business , 2001 — 2002
SEO, Analytics & Website Conversion Strategies.
The Church of Jesus Christ of Latter Day Saints
• Clyde P. Packer Ideal Male Athlete Award given to a male athlete for excellence in their sport and in the classroom
• Big XII Commissioners Academic Honor Roll 2003-2005
• Academic All Big XII, 2004