BJ West

Current

New Business Development at Interchange Technologies, Inc.

Past

VP Sales & Marketing at Masters of Marketing, Inc.
Account Executive at Macro Plastics, Inc.
Sales Representative/Area Supervisor at American Greetings Corporation

Territory Manager at Hoover Materials Handling Group, Inc

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Education

Rutgers, The State University of New Jersey-New Brunswick
Kean University
Holy Cross High School

Connections

332 connections

Industry

Information Technology and Services

Websites

BJ West’s Summary

11 year Business Development Professional, representing Tandberg, the leader in Video Communication solutions, through Interchange Technologies, a Platinum Partner.

Territory: Focus on FL, MD, DE, and DC area but not limited to any specific territory.

Markets Served: Healthcare, Legal, Government, Education, Manufacturing, Distribution, and Retail.

Research shows that 30% to 40% of business travel can be easily replaced with videoconferencing solutions. We work with companies like Aramark and DuPont to:

• Reduce Travel Expenses – Exelon saved 30% on expenses in first year
• Accelerate Decision Making – Volkswagen cuts repair times by 50%
• Promote Green Initiatives – Vodaphone saved 46,000 flights & $84 million annually.
• Improve Work Life Balance – spend less time in airports…more time at home or office.

BJ West
Interchange Technologies, Inc.
bjwest@iti-go.com
Office: 386-409-5116
Cell: 609-707-1221

BJ West’s Specialties:

Videoconferencing Solutions
Telepresence
Unified Communications
New Business Development
Comprehensive Marketing Plans
Sales Management

BJ West’s Experience

New Business Development

Interchange Technologies, Inc.

(Information Technology and Services industry)

July 2008 — Present (1 year 5 months)

Independently representing Tandberg (www.tandberg.com), the leader in video communication equipment through Interchange Technologies (www.iti-go.com), a Platinum Partner. Focus will be on developing the Southeast market with a comprehensive marketing plan to promote this growing market.
VP Sales & Marketing

Masters of Marketing, Inc.

(Consumer Goods industry)

January 2005 — July 2008 (3 years 7 months)

Develop Business to Business sales, marketing, and PR strategies to acquire new customers and retain existing accounts as a supplier of health care related items in the promotional product industry, industrial first aid market, and retail chains. Assist managing the sales and production of 35 products with Office Depot, including calling on headquarters, with sales exceeding $3,000,000. Set individual and company-wide sales objectives and formulate plans to expand business. Identify opportunities for strategic alliances and partnerships that further business goals. Manage corporate collateral material, including brochure and Web re-design. Supervise 25 direct reports, including Operations, Production/Distribution, Inventory, and Customer Service.
Account Executive

Macro Plastics, Inc.

(Privately Held; 51-200 employees; Plastics industry)

December 2001 — December 2004 (3 years 1 month)

Procured new accounts from growers and processors from Virginia to Maine, and Eastern Canada, in the bulk plastic bin industry. Developed marketing materials and cost justifications to facilitate sales for new and existing customers. Responsible for all aspects of business development, from account acquisition to delivery of product. Accountable for expenses and forecasting. 50% of salary was based on commissioned sales.

· Obtained 14 new accounts during a depressed market in 2002.

· Sales of $2,800,000 in 2003 broke the record for sales revenue and volume in the territory.

· Presented with the “Big Mac” award for largest growth in a territory in 2003.

· Acquired 16 new accounts through first half of 2003, totaling $897,000 in revenue.

· Produced sales of $3,000,000 in 2004, beating expectations and selling more bins than they could place in my territory through the trip lease program.
Sales Representative/Area Supervisor

American Greetings Corporation

(Public Company; 1001-5000 employees; Retail industry)

August 2000 — November 2001 (1 year 4 months)

Area Supervisor, 4/1/01 – 11/30/01

Managed $3,200,000 in business and 35 part-time merchandisers. Overall management of territory includes hiring, training, and supervising merchandising staff. Responsible for all operations of territory including sales goal attainment, resource management, and executing marketing programs. Developed relationships with 73 accounts by paralleling key
strategies with those of the retailer.

· Resource management at 123% of objective.

· Achieved quarterly bonus.

Sales Representative, 8/15/00 – 3/31/01

Worked within assigned territory to attain Carlton Cards financial, volume, and product distribution in the greeting card industry. Identify new accounts and develop new strategies to secure new business. Provided customer service to forty Independent Pharmacies and Card and Gift Shops.

· Finished the year ranked #1 in sales for the district.

· Territory sales reached 115% of objective for fiscal year.
Territory Manager

Hoover Materials Handling Group, Inc

(Packaging and Containers industry)

1997 — 2000 (3 years )