Bjorn Smulders

Current

digital concepter at PR!KKELS
Online marketing consultant at Yourzine

Past

Owner at Gowiththeflow.nl (Sole Proprietorship)
Freelance national sales & retention manager at Sports and Leisure Group
Internet marketing manager at Zumbi.nl

Marketing & pr manager at Capoeira Brasil
Sales manager at Fitness First
Consultant at Sports and Leisure Group
Stagiair at Derk Mulder

see less...

4 more...

Education

Fontys Hogescholen

Recommended

2 people have recommended Bjorn

Connections

500+ connections

Industry

Internet

Websites

Bjorn Smulders’s Summary

I am an online marketing professional, with a broad experience in all aspects of online marketing.
Specializing in creating interactive and digital concepts and creating traffic through social media, e-mail marketing and mobile devices. I think of online campaigns as a start for a long term relation instead of a quick win.
I speak the language of advertising agencies and technical internet companies and try to create more effect through putting together the best teams possible, beeing passionate and enthusiastic and making it happen.
I created a very succesfull brand new crosschannel community concept regarding a new youth lifestyle including events, own clothing line, portal concept, and cool arts.

Bjorn Smulders’s Specialties:

interactive concepts, viral marketing, social media, e-mail marketing, tracking and analysis. Online marketeer, internet marketeer, digital marketeer.

Bjorn Smulders’s Experience

digital concepter

PR!KKELS

(Privately Held; Online Media industry)

October 2009 — Present (6 months)
Online marketing consultant

Yourzine

(Internet industry)

April 2007 — Present (3 years )

Responsible for strategy and concepts for clients like: Campina, Sportlife, CZ, Martinair, Super de Boer, USG and SAP.
Keywords: passionate, creative, enthusiastic, hands-on, teamplayer, finding the right people and the right jobs.
Created online campaigns and mini sites like campina tarzan, milner minderzout.nl, 4youreysonly.it and many others.
I organise creative sessions, give presentations and workshops.
Speciality in digital and interactive concepts regarding mobile, viral, interactive, social media and e-mail marketing.
Owner
Gowiththeflow.nl (Sole Proprietorship)

(Sole Proprietorship; Myself Only; Events Services industry)

January 2002 — March 2007 (5 years 3 months)

Providing Capoeira workshops and clinics for companies and government.

Internet marketing (SEO, bannering, linking, e-mail newsletters etc.)
80% marketshare within 2 years
Database marketing
Sales aquisition
Project management
Account management (clients o.a. Unilever, Adidas, Rabobank, Abn-Amro, Min. VWS, Nike)
Freelance national sales & retention manager

Sports and Leisure Group

(Public Company; 51-200 employees; Health, Wellness and Fitness industry)

September 2005 — November 2006 (1 year 3 months)

- Coaching, training and consulting 12 healthclubs on area's of sales and retention.
- Training of salesconsultants and managers
- Monitoring, presenting and managing on result analyse and ratio's.
- Creating, building and implementing salesmonitor sytem (to track leads,
conversion and referalls).
- Creating and implementing new actions and strategies to reach the goals.
Internet marketing manager

Zumbi.nl

(Privately Held; Myself Only; Internet industry)

May 2003 — August 2006 (3 years 4 months)

Creator and initiator
Community Building
Manager of martial arts stunt teams
Sponsor of team evolution london
Project manager
Online marketing
SEA
SEO
E-mail marketing
Bannering
Linking
E-mail marketing
Content management
Online shop manager
Database marketing
Marketing & pr manager

Capoeira Brasil

(Non-Profit; 1-10 employees; Performing Arts industry)

August 1996 — July 2004 (8 years )

Database marketing
Newsletters and articles
Instructor educations
Organisation of events
Joint-promotion with several organisations
Founded schools in Den Bosch, Tilburg, Vianen, Culemborg en Eindhoven
Participating in several exchanges with Brazil.
Production of cd's, manuals, dvd's.
Presentations for television and big companies like 3fm, veronica, nike, rabobank.spits!, Mc Donalds, Tros.
Sales manager

Fitness First

(Public Company; 11-50 employees; Health, Wellness and Fitness industry)

May 2002 — April 2003 (1 year )

Managing of sales department
Reaching sales targets
Sales consultant of the year (11 clubs)
Consultant

Sports and Leisure Group

(Public Company; 1-10 employees; Leisure, Travel & Tourism industry)

February 1998 — April 2002 (4 years 3 months)

Consultant for several sport- and recreation centre.
Creating new business opportunities
Businessplans
Market research
Database marketing
Management information system
Stagiair

Derk Mulder

(Privately Held; 1-10 employees; Internet industry)

April 1997 — February 1998 (11 months)

Research on new internet concept
Businessplan
Found € 200.000 of financial funds