Björn Jeffery

Björn Jeffery

CEO at Good Old

Malmö Area, Sweden

Current
  • CEO at Good Old
  • CEO and Owner at Björn Jeffery AB
  • Owner and Founder at Good Old
  • Founder at Discobelle.net
Past
  • Owner and Founder at Manolo AB
  • Owner and Founder at Fuchikoma
  • Founder at Jeffery och Edling
Education
  • Lunds universitet
Connections
277 connections
Industry
Online Media
Websites

Björn Jeffery’s Summary

I specialise in internet strategy for news media and information intensive companies. I'm also a recognised public speaker with over 30 appearances during 2007, and guest lectures at two universities.

Björn Jeffery’s Specialties:

Strategy, concepts, ideas and trends within digital media.


Björn Jeffery’s Experience

  • CEO

    Good Old

    (Privately Held; 1-10 employees; Online Media industry)

    August 2007Present (2 years)

  • CEO and Owner

    Björn Jeffery AB

    (Privately Held; Myself Only; Online Media industry)

    May 2007Present (2 years 3 months)

    My own company that I run side projects in.

  • Owner and Founder

    Good Old

    (Privately Held; 1-10 employees; Online Media industry)

    May 2006Present (3 years 3 months)

  • Founder

    Discobelle.net

    (Privately Held; 1-10 employees; Broadcast Media industry)

    January 2006Present (3 years 7 months)

    Discobelle.net is one of the worlds most influential music blogs. Regularly referred to in mainstream media such as Pitchfork, Village Voice and even Rolling Stone Magazine, the blog has taken the position as a trustworthy source for new releases and remixes within club music.

    I'm co-founded the blog and am responsible for marketing, PR and business development.

  • Owner and Founder

    Manolo AB

    (Online Media industry)

    December 2004February 2008 (3 years 3 months)

    Manolo.se was a male fashion blog started by Tomas de Souza and myself. It was the first blog to be acquired in Europe (early 2005) when we solf 50,1% of the shares to Bonnier owned newspaper Sydsvenskan. A few years later, both parties sold their shares to the Danish publishing company Egmont Tidskrifter.

    The blog has won many awards during the years, "Best Male Fashion Blog" in Veckorevyn.com´s 2008 Blog Awards, to name just one.

    In February 2009 I left the company completely, in order to focus on current and upcoming projects.

  • Owner and Founder

    Fuchikoma

    (Privately Held; 1-10 employees; Online Media industry)

    January 1998December 2006 (9 years)

  • Founder

    Jeffery och Edling

    (Online Media industry)

    February 2005April 2006 (1 year 3 months)

  • Journalist

    Sydsvenskan

    (Privately Held; 201-500 employees; Online Media industry)

    July 2003February 2005 (1 year 8 months)

    Journalist and developer at Sydsvenskans online edition

  • Web Editor

    SVT (Swedish National Television)

    (Public Company; Online Media industry)

    January 2003May 2003 (5 months)

    Worked as a Web Editor for a television programme with online community aimed at teenagers.

  • Journalist and Web editor

    Göteborgs-Posten

    (Privately Held; 201-500 employees; Online Media industry)

    February 1997May 2000 (3 years 4 months)

    Worked as as a web editor for the youth sections of Göteborgs-Posten (The Gothenburg Post). After that work at the online edition as a journalist.


Björn Jeffery’s Education

  • Lunds universitet

    Courses in Behavior sciences, Political science and TV Media 20012003


Additional Information

Björn Jeffery’s Websites:

Björn Jeffery’s Interests:

internet, origami, music, dj-ing, blogging

Björn Jeffery’s Groups:

  •    Jaiku Users.
  •    24 Hour Business Camp
  •    Moving Media Southern Sweden

Björn Jeffery’s Honors:

* Chosen as one of "seven people we will hear a lot about" by the Swedish media trade magazine Medievärlden in 2009.
* Regular appearance on Swedish National Radio as an internet expert
* Frequent public speaker in Sweden regarding internet trends
* Invited to lecture at a conference at Stanford University in May 2007.
* Guest teacher at Lunds University in online journalism
* Guest lecturer at Gothenburg University in online journalism
* Chosen as one of the ten most promising young people in media by the Swedish magazine Resumé in 2006.


Björn Jeffery’s Contact Settings

Interested In:

  • career opportunities
  • consulting offers
  • new ventures
  • job inquiries
  • expertise requests
  • business deals
  • reference requests
  • getting back in touch

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