Björn Alberts

Current

• Business Unit Manager at Confidential client
• Head of SEO & Social Media at Web Guide Partner

Past

• Head of product management at Rebtel
• Lecturer at Berghs School of Communication
• Planner & Creative at Dropit

• Marketing Director at Dropit
• Program manager at Framfab
• Marketing Director at Etheraction
• Branch Director at Framfab
• Project Manager at Postgirot Bank

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Education

• Stockholms universitet
• Nacka Gymnasium

Recommended

17 people have recommended Björn

Connections

500+ connections

Industry

Internet

Websites

• My Website

Björn Alberts’s Summary

Marketer with 14 years of experience from communications, sales and service development. Primary in digital channels. I am strategic with a great ability to transform strategies to operation. Many years as consultant have made me effective in analysing, delimit, target and implement. As a leader I’m keen, enthusiastic and clear in communications. My career has made me familiar with how both small and large organisations are working through different phases

Skills range from strategic planning to tactical marketing and campaigns. Primary focus on digital channels but of course with extensive knowledges in integrated marketing.

Björn Alberts’s Specialties:

Traffic acquisition
Conversion
Social media marketing & relations
PR
Business development
Concept development
Online service development
Strategic planning
Marketing communications
Business and market analysis
Digital management
Brand management
Account management
Client development
Negotiations

Björn Alberts’s Experience

• Business Unit Manager

  Confidential client

  (Internet industry)

  May 2009 — Present (7 months)

  Top manager for a dominant global online business.
  Creating very profitable business based on strategies containing partnerships, great content, SEO and Social Media.

• Head of SEO & Social Media

  Web Guide Partner

  (Internet industry)

  March 2009 — Present (9 months)

  Manager of a team working with:
  - Lead generation through white hat SEO and Social media
  - Retention through useful and distributed services
  - Digital business analysis

• Head of product management

  Rebtel

  (Privately Held; Telecommunications industry)

  February 2008 — March 2009 (1 year 2 months)

  - Member of the management team
  - Team manager for 2 product managers
  - During 2008 we focused at generating traffic by SEO, SEM, PR,
  Affiliates, Social & viral marketing. We optimized the conversion in
  three steps: sign up, paying and spread.
  - Since I started we’ve had 1200 % paying user growth and has
  increased daily revenue with 2500 %.

• Lecturer

  Berghs School of Communication

  (Educational Institution; Education Management industry)

  December 2007 — December 2008 (1 year 1 month)

  Teached in interactive communication

• Planner & Creative

  Dropit

  (Privately Held; Internet industry)

  January 2007 — February 2008 (1 year 2 months)

  Analysis, strategic planning and concept development.
  Team manager for our team of Art Directors, Copywriters, Concept developers and information architects.
  Worked with several large brands within finance, tourism, media, charity, retail and medical.

• Marketing Director

  Dropit

  (Privately Held; 51-200 employees; Internet industry)

  2003 — February 2008 (5 years )

  - Member of the management team
  - Responsible for product marketing, service packaging, pricing & PR
  - Team manager for nine creatives
  - 70 % of our clients are recruited since I started
  - Turn over increased with almost 500 %
  - Great publicity in target media, about 2 articles every month during 2006
  - With great success I was responsible for the internal and external communication when the company was acquired by a corporation on the Norwegian stock exchange

• Program manager

  Framfab

  (Public Company; FTID; Internet industry)

  2002 — May 2003 (1 year )

  - Online marketing communications & service development. Responsible for two key accounts with a business volume about € 1 million per year.
  - Among many things I developed the concept for one of the largest communities within career- and personal development in Sweden.
  - Manager for my client team with project managers, creatives & system developers

• Marketing Director

  Etheraction

  (Telecommunications industry)

  2001 — 2002 (1 year )

  - Responsible for pricing, offer & communications as well as for the user interface
  - Manager of a team with six employees
  - Implemented a method for business modeling
  - Developed a brand platform and made launch planning covering three countries: United Kingdom, Canada & Sweden

• Branch Director

  Framfab

  (Public Company; 1001-5000 employees; Internet industry)

  1998 — 2001 (3 years )

  Before I became Branch Director I held positions as project manager, key account manager, marketing stategist and concept developer.

• Project Manager

  Postgirot Bank

  (Public Company; 10,001 or more employees; Internet industry)

  1996 — 1998 (2 years )

Björn Alberts’s Education

• Stockholms universitet

  B.Sc. in Ba and Econ. , Marketing , 1993 — 1996

• Nacka Gymnasium

  1988 — 1991

Additional Information

Björn Alberts’s Websites:

• My Website

Björn Alberts’s Interests:

Internet business, marketing, Web 2.0, skiing, sailing, boating, traveling and explore the good of life toghether with my friends and my family.

Björn Alberts’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• getting back in touch