Bjoern Lasse Herrmann

Bjoern Lasse Herrmann

Founder & CEO at Compass

San Francisco Bay Area
Information Technology and Services

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Bjoern Lasse Herrmann's Overview

  • Founder & CEO at Performance Network
  • Founder & CEO at Education for the Future
  • Managing Partner at MAXI Marketing
  • Founder at Guru (Freelance Consulting)
  • Founder at Transparency for Development
  • Assistant Professor at Steinbeis Foundation - StW
  • Associate at Roedl & Partner
  • Consultant at Infoterra
  • Sys Admin and Ops at EADS Astrium

500+ connections


Bjoern Lasse Herrmann's Summary

Bjoern was born in Germany, and has become a recognized entrepreneur and expert on data products, data driven decision making, education, innovation, entrepreneurship and organizational development.

He founded and led 5 for and non profit ventures in Germany, Bangladesh & the US. He also worked as an executive in Russia for one year for a mid sized marketing firm. In his free time he is an advisor to multiple for and non profit (e.g. Startup Canada, Startup Malaysia), a mentor for the Thiel Fellowship, Startup Bootcamp and Spark Labs and a speaker at various conferences (e.g Strata & Hadoop World, DLD, GES, Pioneers Festival, International Startup Festival, Almedalen) and Universities (e.g. Stanford, Oxford, Cambridge, SU). He is also a member of the Sandbox Network, the WEF GS and the Silicon Valley Leadership group. He is actively engaged into German, European and US politics on the issues of entrepreneurship and immigration.

Most recently his team & him set out to decrease the massive failure rate of businesses by transforming the business world from instinct driven to data driven. The first product Compass.Co now serves tens of thousands of software businesses around the world. Its success has been covered in Economist, WSJ, PBS, ARD, Techcrunch, Wired and Forbes. The young company has been backed by prominent investors including Steve Blank, Allen Morgan, Roger Krakoff, Daniel Recanati, Gianluca Dettori, Erik Jansen and Stefan Glaenzer.

Since its inception Compass has released a series of well-regarded reports on why companies fail and succeed and on comparing global ecosystems. They have been adopted into the curriculum of more than 100 Universities worldwide such as Stanford and Science Po and have inspired numerous businesses and political initiatives.

Bjoern's personal passion or "leitmotif" is: unleashing human potential. He enjoys seeing people grow. His higher purpose is to strive to maximize the capitalization of every single individual.

Bjoern Lasse Herrmann's Experience

Founder & CEO


Privately Held; 1-10 employees; Computer Software industry

January 2012Present (2 years 9 months) San Francisco

Compass is Moneyball for the business world.

We empower business leaders to leverage the massive benefit of data driven decision making by providing the missing contextual data to their business performance metrics.

We are crowdsourcing business performance data with every business contributing data in exchange for getting access to a wealth of contextual information on their financial and operational metrics. is a dashboard providing realtime performance benchmarks on Marketing, Sales and Financial data pulled various APIs (Salesforce/Quickbooks/Google Analytics/etc.). The dashboard helps companies to identify problems, set objectives, allocate their resources and control results.

The technology is essentially a “data refinery” or an “analyst in the cloud”. The user puts low value data in and gets high value data back. We are among a new class of technology companies automating today’s slow and expensive business information services companies (e.g. D&B, ConferenceBoard, Gartner, Accenture, etc.)

Compass emerged out of Startup Genome, a research project I started with Stanford and Berkley examining reasons for business success and failure. The research is now part of the curriculum of hundreds of Universities.

Our goal is to accelerate the global pace of innovation and reduce the failure rate of businesses.




October 2010December 2011 (1 year 3 months) San Francisco Bay Area


Startup School

Privately Held; 1-10 employees; Computer Software industry

June 2009February 2011 (1 year 9 months) San Francisco Bay Area

Startup School was a side project I led while working on Supercool School. It is an open university for entrepreneurs from around the world. It is a virtual space to meet and learn live with like minded founders and experts.

The school had more than 2500 entrepreneurs as students. With contributors such as Mike Maples, Brad Feld, Jason Fried, Steve Jurventson, Marc Benioff, etc. I personally taught over 30 classes with more than 200 students.

After running for almost 2 years, I closed the school in February 2011 to focus on other things.

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Privately Held; 1-10 employees; E-Learning industry

November 2008January 2011 (2 years 3 months) San Francisco Bay Area

This was my first funded Silicon Valley startup.

Our mission is to give people worldwide access to education. The best way to do that seemed to decentralize and democratize education by empowering passionate educators around the world.

Therefore we built a platform that allows everybody to create their own school online. Essentially we are doing for education what blogging has done for publishing.

Each school is a mix of ning and webex. We stripped the learning management component to the minimum and added the functionality to allow people to request classes as well. By doing this we built a simple way for people to build the curriculum collaboratively. Because of its social networking component each school becomes a powerful community that evolves organically over time.

The platform reached more than 2000 online schools and more than 60000 students. The platform is used by various ivy league universities, Fortune 50 companies and passionate individuals to educate the world.

read more:

Founder & CEO

Performance Network

November 2007December 2008 (1 year 2 months) Mannheim Area, Germany

We provided a mapping solution for employees to plan and prioritize employee career development and retention. Particularly for fast growing or shrinking organizations.

As a result of my organizational consulting I developed a simple desktop software for Companies and Universities to asses and track soft skills and customized performance indicators collaboratively inside a company.

Founder & CEO

Education for the Future

October 2006October 2008 (2 years 1 month) Mannheim Area, Germany

We organized events and consulted Universities and organizations on better education methods.

As a result of being very unsatisfied with my high school and university education I started an initiative for better education called "Education for the Future" (translated from German). It started with regular panels at my university and spread to various other Universities. We also facilitated change management inside Universities especially for new learning methodologies. As a result I was nominated into the National Expert Council for Education organized by the ZEIT magazine.

Managing Partner

MAXI Marketing

January 2008September 2008 (9 months) Moscow, Russian Federation

Maxi Marketing is a ~30 people Marketing and Design company in Russia. Working mostly with international firm reaching into Russia e.g. Danone, Philipp Morris, Shell, Saeco, etc.

I led a small team of 5 people within the company + 3-6 freelancers and was responsible for the business development, branding and internal change management procedures.


Guru (Freelance Consulting)

April 2007August 2008 (1 year 5 months) Mannheim Area, Germany

We helped companies mostly in the down or up scaling process to restructure their organization. Sometimes we would do similar procedures for companies that simply wanted to become more innovative. We also facilitated a few rebrandings of large consumer brands and led a couple innovation workshops. I had a team of two people and numerous freelancers depending on the demand.


Transparency for Development

April 2007December 2007 (9 months) Dhaka, Bangladesh

We helped local business in Bangladesh to accelerate - mostly by connecting them with distribution channels in Europe or by setting up online presences to attract western customers.
Throughout the project we received strong support from Bibi Russell (peace price laureate and founder of fashion for development) and Gaetano de Stasio. We were also supported by the Bangladeshi Government, Rotary and Rotaract.

We also did a deep research on financing, etiquette, management & entrepreneurship and connectivity. For the research we partnered with University of Mannheim, University of Cologne and the Moscow state linguistic University.

Assistant Professor

Steinbeis Foundation - StW

Privately Held; 1-10 employees; Internet industry

November 2005November 2006 (1 year 1 month) Stuttgart Area, Germany

I facilitated business & entrepreneurship trainings based on complex simulations developed by TATA interactive (company got acquired).

The StW is a large international education, technology transfer and consulting company.


Roedl & Partner

March 2006April 2006 (2 months) Moscow, Russian Federation

At Roedl & Partner I performed the audit/critical evaluation of one of the largest global paper producers from Russia.



Privately Held; 201-500 employees; Information Technology and Services industry

20022006 (4 years) Friedrichshafen, Germany

Infoterra is a young spin off of EADS offering radar imagery and geo information.

Since 2002 I worked regularly at Infoterra. I began as an Intern in the IT department - taking care of the growing server infrastructure, securing and indexing large amount of old satellite data from the 80ties with old unix scripts.

In 2004 I assisted at two major conferences in Mexico.

In 2006 I did a organizational benchmark and consultancy for change management actions due to strong growth.

This was part time work while in High School.

Sys Admin and Ops

EADS Astrium

Public Company; 10,001+ employees; Defense & Space industry

20002001 (1 year) Friedrichshafen, Germany

Maintenance of Server Infrastructure, Repairing computers & various hardware, wrote a script to standardize the deployment of new software across the organization.

This was part time work while in Middle School.

Bjoern Lasse Herrmann's Languages

  • English

    (Full professional proficiency)
  • German

    (Native or bilingual proficiency)
  • Russian

  • French

Bjoern Lasse Herrmann's Skills & Expertise

  1. Ruby on Rails
  2. Product Development
  3. User Experience
  4. Product Management
  5. Scrum
  6. Product Design
  7. Marketing
  8. Organizational Design
  9. Team Building
  10. Recruiting
  11. Agile Methodologies
  12. Information Architecture
  13. Entrepreneurship
  14. Start-ups
  15. Entrepreneur
  16. User Interface Design
  17. User Experience Design
  18. Web Development
  19. Web Applications
  20. Networking
  21. Venture Capital
  22. Business Strategy
  23. Business Development
  24. Strategic Partnerships
  25. Social Entrepreneurship
  26. Digital Strategy
  27. Strategy
  28. SaaS
  29. Social Networking
  30. Getting The Job Done
  31. Leadership
  32. Getting to Yes
  33. Communication Skills
  34. Getting the Best Out Of People
  35. Management
  36. Blogging

View All (36) Skills View Fewer Skills

Bjoern Lasse Herrmann's Education

Universität Mannheim

Master, Economics


Mannheim has been ranked as the top German University for Business and Economics.

I completed my Bachelor after 2 years and started my graduate & phd studies with major in economics and two minors in Law and Business. I focused on competition policy, micro economics, econometrics and b2b marketing. Shortly before finishing my degree I dropped out due to success in business and a rebellious sentiment.

Activities and Societies: Polimotion, Leo, Rotaract, University Paper, Education audit & improvements

Bildungszentrum Markdorf

Abitur, Math, Programming, English, German & Biology


Markdorf has been continuously ranked among the top 3 High Schools in the state of Baden-Wuertemberg.

Shadle Park High School

Honors Diploma, Engineering & Biology


Bjoern Lasse Herrmann's Additional Information


Data, Technology, Education, Art, Philosophy

Groups and Associations:

Sandbox Network, Rotaract, Silicon Valley Leadership Group, WEF Global Shapers

Honors and Awards:

• 1st place Jugend-Gruendet (largest German business plan competition) We developed a cloud based customizable application platform in 2004/2005 - similar to what Google, Apple, etc. are offering today.
• 1st place M&A competition by Ernst&Young
• 1st place for production of Short Art House movie (Movie played in selected Austrian cinemas)
• 1st place at a few downhill ski races

• Sandbox Ambassador (2009-2013)
• Member of 6 person National Expert Council for Education in Germany
(curated by the Magazin ZEIT)
• Honorary Citizen Award for Germany

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