BJ Cook

Current

• President at Eleho
• Chief Marketing Officer at Positive Digital Solutions
• Co-founder at CheerOutLoud.com Llc

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Past

• Director of Business Development at digital-telepathy Inc
• Chief Strategist at digital-telepathy
• Founder at Fluxx

3 more...

Education

• Rutgers, The State University of New Jersey-New Brunswick
• Elizabethtown College

Recommended

21 people have recommended BJ

Connections

405 connections

Industry

Internet

Websites

• My Company
• Twitter
• The Road Film (Supporter)

BJ Cook’s Summary

I am currently the CMO for Positive Digital Solutions where I work with a brilliant set of minds everyday as we work to launch our first web-application to the world.

As Digital Marketing Director at dt, I was the marketing liaison responsible for new business development, startup marketing strategies and the identification of emerging trends in this ever-changing digital marketing industry and web 2.0 environment. The think tank environment enabled me to pursue integrated solutions for our clients in the following areas: digital marketing, online product development, green marketing and social-conscious business solutions.

Aside from my various roles, I enjoy writing search engine marketing articles for SearchEngineGuide.com, being one of the founding Goorus for Gooruze.com and blogging about the following topics:

Social Media and its effects on Digital Marketing
Conversational Marketing Trends
Web 2.0 for small businesses, enterprise level, web apps
Identity 2.0
Online Community Development - Acquisition Strategies
Online Reputation Management
Emerging Channels - Second Life, Mobile, Video, RFID, OpenID
Traditional Online Marketing - Search, Email, Media Planning, Web Analytics
Non-Profit Strategies

I previously built the Search Marketing Group while at Interactivate Inc., a San Diego interactive marketing agency. I gained experience developing interactive marketing strategies for a variety of clients such as Jenny Craig, Merry Maids, Hilo Hattie, Sunkist, William Lyon Homes, John Laing Homes, Centex Homes, California Avocado Commission, Hass Avocado Board and Shea Homes. I guess my homebuiler experience is pretty thorough.

Prior to this role I held the following positions:
New Media Designer/SEO Specialist/CSS Ninja - Gate1Travel
Online Content Writer - Xplore Communications
SEO Specialist - JasonHunterDesign
Founder/Creative Principal - LaundryMedia

BJ Cook’s Specialties:

digital marketing, internet marketing strategy, search engine optimization, search engine marketing, SEO, CPC, PPC, online advertising, email marketing, social media marketing, social networking, media planning, online marketing, RSS feeds, market research, business development, online product development, green marketing, usability, conversational marketing, influence 2.0, enterprise 2.0, identity 2.0, media buying, experiential marketing, entrepreneurship, startup, passion, smart business

BJ Cook’s Experience

• President

  Eleho

  (Non-Profit; 1-10 employees; Non-Profit Organization Management industry)

  November 2007 — Present (7 months)

  Eleho is a young non-profit organization that is striving to bring change to the world through action-oriented campaigns, web-based community networking and generation bridging. Our first project is The Road, a film that is going to bring the atrocities that are happening in Burma to the eyes of the world. Learn more about this film at www.theroadfilm.com

• Chief Marketing Officer

  Positive Digital Solutions

  (Privately Held; 1-10 employees; Internet industry)

  October 2007 — Present (8 months)

  This startup is going to be keeping me busy doing the following:
  
  HR - Prospecting, Organizational Structuring, Hiring
  Strategy - Concept Development
  Marketing - Planning, Strategy, Execution, Management
  Sales - Forecasting, Product Development, Team Building
  Leadership - Driving Innovation, Emerging Trends, Mentoring, Speaking Engagements
  Partnerships - Business Development

• Co-founder

  CheerOutLoud.com Llc

  (Partnership; 1-10 employees; Sports industry)

  January 2007 — Present (1 year 5 months)

  I currently act as the VP of Sales and Marketing for this new start-up. I've been involved in the following areas:
  
  Marketing and Sales Strategy
  Media Kit Creation
  Development Strategy
  Branding
  Funding
  
  If you have any questions please reach me at bcook@cheeroutloud.com

Additional Information

BJ Cook’s Websites:

• My Company
• Twitter
• The Road Film (Supporter)

BJ Cook’s Interests:

digital marketing strategies, internet marketing, online marketing, media planning, SEO, organic business strategies, small business consulting, jazz, iTunes, painting, beach volleyball, AVP, eating out, good bottle of Southeast Australian wine, snowboarding, soccer, photography, travelling, web 2.0, web 3.0, identity 2.0, blogging, podcasting, YouTube, Flickr, Mashable, web standards design, my black lab

BJ Cook’s Groups:

SMA-NA
San Diego Ad Club Member
SEMPO Corporate Member
sd2ad
AVP Member
AVPNext Member

• Forbes.com Entrepreneurs member
•    LinkedSEO member
•    Green Group member
•    Search Marketing Salon member

BJ Cook’s Honors:

Nominated in Marketing Sherpa Best of Blogs 2005
Empire Who's Who 2005
Board of Directors, San Diego Ad Club 2007-08

BJ Cook’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch