BJ Cook

Current

• CEO & Co-founder at Digital Operative

Past

• Marketing Consultant for Nonprofit at Eleho
• Chief Marketing Officer at SuggestionBox.com
• Director, Marketing & Business Development at digital-telepathy Inc

5 more...

Education

• Rutgers, The State University of New Jersey-New Brunswick
• Elizabethtown College

Recommended

36 people have recommended BJ

Connections

500+ connections

Industry

Marketing and Advertising

BJ Cook’s Summary

My passion is everything digital marketing. I thrive on the future of what digital means for businesses and helping people find useful solutions. I would define my experiences as cross-disciplined; covering user experience, marketing, technology and networking. My entrepreneurial spirit combined with a "make it happen" attitude offers organizations I work with the "hands on", progressive leadership they need to build their business in the following areas - people, planet, profit.

Being persistent and results-driven, I develop integrated marketing strategies that:

> Drive Customer Acquisition + Retention (profit + people)
> Develop and Engage Customer Communities (people)
> Build Better Customer Relationships
> Deliver cause marketing campaigns that fulfill CSR programs (planet + people)

Through my career, my entrepreneurial path has enabled me to partake in the following areas:

Digital Marketing Strategy & Planning
Social Media Marketing, Conversational Marketing & PR
Web 2.0 technologies
Brand Development
Analytics, Measurement & Reporting
Online Community-based Strategies
Leadership & Mentoring
Startup Environments
Emerging Platform Trends

Aside from my previous experience, my passion drives me to help organizations I believe in and use my skills to help them improve:

Writer, SearchEngineGuide.com
Founding Goorus for Gooruze.com
Council for Razoo.com
VP, Marketing for Eleho.org
Investor, CheerOutLoud.com

Past Positions That Led Me Here:
SEO Specialist - Gate1Travel
New Media Designer - Gate1Travel
Online Content Writer - Xplore Communications
SEO Consultant - JasonHunterDesign
Web Designer focused on web standards - LaundryMedia

BJ Cook’s Specialties:

digital marketing, internet marketing strategy, search engine optimization, paid search, SEO, CPC, PPC, product marketing, email marketing, social media marketing, social networking, media buying & planning, online marketing, market research, business development, green marketing, usability, conversational marketing, influence 2.0, enterprise 2.0, experiential marketing, entrepreneurship, startups, widgets, mobile marketing, customer experience, innovation, VOC, emerging platforms, UI design, UX

BJ Cook’s Experience

• CEO & Co-founder

  Digital Operative

  (Privately Held; Marketing and Advertising industry)

  October 2008 — Present (1 year 3 months)

  Digital Operative is a digital marketing agency and we care about customer experience as it relates to marketing and technology. Our clients lean on us to develop the right solutions and build integrated marketing strategies.
  
  Feel free to contact me and we'll do an audit of your customer experience for free.
  
  > We develop strategies for bringing new products to market, driving buzz for digital campaigns, increasing leads, crowdsourcing innovation from customers and growing your online business.
  
  > We build things that people want to use. That engage them. That empowers them to be ambassadors for brands.
  
  > Our process works and has helped many companies develop successful online presences and marketing initiatives.
  
  Our digital marketing services include:
  >Strategy - Integrated planning for web and mobile
  >Process - Audience Profiling, Prototyping, Wireframing, PRDs
  >eCommerce - online stores, shopping carts, Magento integration
  >Interactive Marketing - SEO, PPC, Social Media, SMS mobile marketing, guerilla marketing, email marketing
  >Technology - LAMP environment, Zend framework, XHTML, CSS, AJAX, Information Architecture, Mobile Application development (iphone, Blackberry, Android)

Additional Information

BJ Cook’s Interests:

digital marketing, iphone applications, internet marketing, online marketing, media planning, SEO, organic business strategies, small business consulting, jazz, iTunes, painting, beach volleyball, AVP, eating out, good bottle of Southeast Australian wine, snowboarding, soccer, photography, travelling, web 2.0, web 3.0, identity 2.0, blogging, podcasting, YouTube, Flickr, Mashable, web standards design, my black lab

BJ Cook’s Groups:

SMA-NA
San Diego Ad Club Member
SEMPO Corporate Member
sd2ad
AVP Member
AVPNext Member
SWOM - Society Word of Mouth member

•    LinkedSEO
•    Inbound Marketers - For Marketing Professionals
•    Rutgers Alumni
•    eMarketing Association Network
•    The-Green-Group.com
•    Technology Marketing Community
•    Online Advertising Professionals
•    The CMO CLUB
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    Sports Marketing 2.0
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Startup Specialists
•    Southern California Venture Capital Community
•    Social Media Today
•    Marketing 2.0 Community
•    Ecommerce and Online Marketing Experts
•    STRIKK - Social entrepreneurship & innovation
•    San Diego Marketing Professionals
•    LION500.com (Open Networkers)
•    MarketingProfs
•    Customers 1st
•    CMO Executive Network
•    The Experiential Marketing Forum
•    SANDIOS - San Diego Online Society
•    Marketing Operations
•    Social Media Club
•    Digital_Nomads
•    So Cal Action Sports Network
•    San Diego Ad Club Job Exchange
•    National CEO Network

BJ Cook’s Honors:

Nominated in Marketing Sherpa Best of Blogs 2005
Empire Who's Who 2005
Board of Directors, San Diego Ad Club 2007-08
Founding Gooru, Gooruze.com
Council - Razoo.com

BJ Cook’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch