BJ Cook

Current

• CEO & Co-founder at Digital Operative
• Marketing Consultant for Nonprofit at Eleho

Past

• Chief Marketing Officer at SuggestionBox.com
• Director, Marketing & Business Development at digital-telepathy Inc
• Chief Strategist at digital-telepathy

4 more...

Education

• Rutgers, The State University of New Jersey-New Brunswick
• Elizabethtown College

Recommended

32 people have recommended BJ

Connections

500+ connections

Industry

Internet

Websites

• My Company
• Follow Me On Twitter
• My Blog

BJ Cook’s Summary

My passion is everything digital. I would define my experiences as cross-disciplined; covering design, marketing, development and sales. My entrepreneurial spirit combined with a "make it happen" attitude offers organizations I work with the "hands on", progressive leadership they need to build their business in the following areas - people, planet, profit.

Being persistent and results-driven, I develop integrated marketing strategies that:

Drive Customer Acquisition + Retention (profit + people)
Grow Online Communities through Social Media
Build Better Customer Relationships
Deliver interactive campaigns for brand awareness

Through my career, my entrepreneurial mindset has allowed me to specialize in the following areas:

Online Marketing Strategy & Planning
Social Media Marketing, Conversational Marketing & PR
Web 2.0 technologies
Brand Development
Analytics, Measurement & Reporting
Online Community-based Strategies
Leadership & Mentoring
Startup Environments
Emerging Platform Trends

Aside from my previous experience, my passion drives me to help organizations I believe in and use my skills to help them improve:

Writer, SearchEngineGuide.com
Founding Goorus for Gooruze.com
Council for Razoo.com
VP, Marketing for Eleho.org
Investor, CheerOutLoud.com

Past Positions That Led Me Here:
SEO Specialist - Gate1Travel
New Media Designer - Gate1Travel
Online Content Writer - Xplore Communications
SEO Consultant - JasonHunterDesign
Web Designer focused on web standards - LaundryMedia

BJ Cook’s Specialties:

digital marketing, internet marketing strategy, search engine optimization, paid search, SEO, CPC, PPC, product marketing, email marketing, social media marketing, social networking, media buying & planning, online marketing, market research, business development, green marketing, usability, conversational marketing, influence 2.0, enterprise 2.0, experiential marketing, entrepreneurship, startups, widgets, mobile marketing, customer experience, innovation, VOC, emerging platforms, UI design, UX

BJ Cook’s Experience

• CEO & Co-founder

  Digital Operative

  (Privately Held; Marketing and Advertising industry)

  October 2008 — Present (10 months)

  Digital Operative is a digital agency that infects technology with marketing.
  
  > We develop strategies for bringing new products to market, driving buzz for digital campaigns, increasing leads, crowdsourcing innovation from customers and growing your online business.
  
  > We build things that people want to use. That engage them. That empowers them to spread to their own network.
  
  > Our process works and has helped many companies develop successful online presences and marketing initiatives.
  
  Our digital marketing services include:
  >Strategy - online business, startup marketing, new products, etc.
  >Planning - Prototyping, Wireframing, Roadmaps
  >eCommerce - online stores, shopping carts, Magento integration
  >Digital Marketing - SEO, PPC, Social Media, SMS mobile marketing, guerilla marketing, email marketing
  >Technology - LAMP environment, Zend framework, XHTML, CSS, AJAX, Information Architecture, Mobile Application development (iphone, Blackberry, Android)

• Marketing Consultant for Nonprofit

  Eleho

  (Non-Profit Organization Management industry)

  November 2007 — Present (1 year 9 months)

  Eleho is a young non-profit organization that is striving to bring change to the world through action-oriented campaigns, web-based community networking and generation bridging. Our first project is The Road, a film that is going to bring the atrocities that are happening in Burma to the eyes of the world. Learn more about this film at www.eleho.org

Additional Information

BJ Cook’s Websites:

• My Company
• Follow Me On Twitter
• My Blog

BJ Cook’s Interests:

digital marketing, iphone applications, internet marketing, online marketing, media planning, SEO, organic business strategies, small business consulting, jazz, iTunes, painting, beach volleyball, AVP, eating out, good bottle of Southeast Australian wine, snowboarding, soccer, photography, travelling, web 2.0, web 3.0, identity 2.0, blogging, podcasting, YouTube, Flickr, Mashable, web standards design, my black lab

BJ Cook’s Groups:

SMA-NA
San Diego Ad Club Member
SEMPO Corporate Member
sd2ad
AVP Member
AVPNext Member
SWOM - Society Word of Mouth member

•    LinkedSEO
•    Inbound Marketers - For Marketing Professionals
•    Rutgers Alumni
•    eMarketing Association Network
•    The-Green-Group.com
•    Technology Marketing Community
•    Online Advertising Professionals
•    The CMO CLUB
•    IMM 2.0 - Intelligent Mobile Marketing (+10000 members) Join now!
•    Sports Marketing 2.0
•    Chief Marketing Officer (CMO) Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Startup Specialists
•    Southern California Venture Capital Community
•    Social Media Today
•    Marketing 2.0 Community
•    ECOM Experts, e-commerce / online marketing (6500+ Members)
•    STRIKK - Social entrepreneurship & innovation
•    San Diego Marketing Professionals
•    San Diego C-Level Executives
•    LION500.com (Open Networkers)
•    MarketingProfs
•    Customers 1st
•    CMO Executive Network
•    The Experiential Marketing Forum
•    SANDIOS - San Diego Online Society
•    Social Media Club
•    Digital_Nomads
•    So Cal Action Sports Network
•    Professional Keynote Speakers - by Jorge Olson
•    San Diego Ad Club Job Exchange
•    Sales and Marketing Professionals Promoting HighTech and Technology in Los Angeles and its Vicinity

BJ Cook’s Honors:

Nominated in Marketing Sherpa Best of Blogs 2005
Empire Who's Who 2005
Board of Directors, San Diego Ad Club 2007-08
Founding Gooru, Gooruze.com
Council - Razoo.com

BJ Cook’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch