Bennet Bayer

Current

Unified Communications Practice Leader, Solutions Marketing & Development at Avnet

Past

Executive Officer at RoamAbout Management
VP/GM Mobile Business at Unisys
Managing Director, Global Multimedia Services at BT Global (Infonet)

Director, Advanced Products Division at CASIO Computer
GM / Sales Leadership at Comcraft, Inc.

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Education

University of Oxford
University of Wisconsin-Oshkosh

Recommended

7 people have recommended Bennet

Connections

374 connections

Industry

Information Technology and Services

Websites

Bennet Bayer’s Summary

Results-based executive driving rapid growth & large-scale mobile, telecom, network services and online business. Three $0-$200m business success’ with 150+ new services, applications & products launched globally. Extensive “C-level” relationships, proven international business turnaround & trouble-shooting. Helped lead two IPO's, 37 significant JVs, M&A (including $780m AT&T Unisource) and global relationships. Provides a polished public/media presence.

Aligns profitable market opportunity with technology, people and goals whilst providing focus on direction and strategy; evangelist, using positive motivation and building consensus with a talent for communication with, and fostering cooperation among, diverse audiences. Drives positive performance with consummate skills in deal-making, strategic acumen and operational delivery.

CORE SKILLS

Markets:
* Tier 1 Carriers, Large NSP’s & Mobile Operators
* Technology OEM’s
* Enterprise/SMB (B2B)
* Consumer Mass Retailers (B2C)
* Online (SaaS, Social Networks, Portals, Content & Infrastructure)
* Public Sector & Banking

Technologies:
* Converged Next-Gen Voice/Data Networks (NGN)
* VoIP, IMS, SS#7, Unified Communications
* Mobile Networks, NFC, RFID, WiMAX, LBS
* Mobile VAS / Software Applications
* e-Commerce and mobile-Commerce
* Content delivery, Market Analytics, Natural Search, SEO & SEM
* Large-scale B/OSS, CRM, Knowledge Management
* Enterprise, Web 2.0 & Care 2.0

Competencies:
* Corp. Governance, start-up to 1,500+ in global teams
* P&L to $350m
* Strategy & International Business Acumen
* Business Case, ROI, Quantitative Analysis & Business Modeling
* Hardware/Software Development
* MRD, PRD & Lifecycle Management
* Large Deal-making & Operational Delivery

Bennet Bayer’s Specialties:

Leadership, Strategy, Product Marketing, Deal-making, Channel Development, Technology & Operations.

BSS, OSS & "Care 2.0" - the blend of brand, user experience and CRM technology to foster 1-2-1 customer relationships.

Convergence of mobile, VoIP, UC & online business.

Development, ROI, Metrics, Launch & Lifecycle for emerging technology services, products & applications.

"Herding Cats" & "Finding the Money" - in short all the elements necessary to drive technology business.

Bennet Bayer’s Experience

Unified Communications Practice Leader, Solutions Marketing & Development

Avnet

(Public Company; AVT; Wholesale industry)

September 2009 — Present (4 months)

Defining the go-2-market strategy and practice architecture, finding the necessary partners, solutions and driving it to market.
Executive Officer

RoamAbout Management

(Telecommunications industry)

April 2002 — September 2009 (7 years 6 months)

International interim executive management, strategy, marketing and emerging technology implementation driving positive operating performance and guidance utilizing domain expertise combined with an understanding of technology application.

During this time also led the 2003 start-up, global launch and 2008 liquidity of RoamAbout Mobile ($11.8m), a unique MVNO providing International roaming & mobile VAS applications.

Achievements: Projects/Revenue increase ($2 to $500), teams of 1 to 1,170; managed outsourced off-shore project resources in India, Sweden, US, Czech Republic, Bangladesh & Afghanistan.

Executive Projcts with IBM, Verizon, Obingo, Afghan Wireless, HT/Microsoft, Fluor, Community Connect, AuriQ Systems, Square/BRAC
VP/GM Mobile Business

Unisys

(Public Company; 10,001 or more employees; UIS; Outsourcing/Offshoring industry)

December 1999 — April 2002 (2 years 5 months)

Defined global wireless strategies developing new repeatable revenue streams. Responsible for the legacy messaging business, mobile VAS software projects, outsourcing & infrastructure projects. Key closer for JV, M&A activity & major sales opportunities.

Achievement: $161m to $389m (w/P&L); grew team of 3 to 356, added global market overlay of 240 and 1,200 outsourced resources in NZ, India & Sweden.

Tenure Overview:
* Built & launched 73 new mobile VAS applications including SFA, ERP, SCM, legacy Apps mobilization, m-Commerce (banking, payments), Lifestyle (games, etc.) & Infrastructure (security & portals).
* Established wireless ASP (6-million users) as part of JV with Microsoft & Ericsson (MOSO) with transaction processing of 10m/day.
* Custom software projects; speech recognition (OEM for Microsoft); video mail (3GPP), 3G system testing and Multimedia Message Service (MMS). Infrastructure included launch/support of Microsoft ICSA and MIS.
Managing Director, Global Multimedia Services

BT Global (Infonet)

(Telecommunications industry)

August 1995 — December 1999 (4 years 5 months)

Turnaround & re-launch converged services. Global responsibility for Next-Gen integrated packet telephony (VoIP) providing global reach for most PTT’s in the world; includes: IXC voice, International bandwidth arbitrage (London Carrier Ring), pan-European Call Center business (2,500 seats), conferencing & wireless backhaul.

Achievement: $12m to $368m (w/P&L); grew team of 23 to 269 plus sales overlay of 1,300 in global teams in overlay to 120,000+ reps of tier-one carriers.

Tenure Overview:
* Conceived, developed & launched “Inter@Xion” a Next-Gen CO VoIP solution; $12m to $163m.
* Led Due Diligence in $780m acquisition of AT&T Unisource Comm. Services (AUCS) with full P&L for IXC voice business.
* Developed & launched 8 new global services along with a large (19m user) custom B/OSS, 73-node global network, operations and 40 data centers.
* Implemented Data RAS & International wireless roaming transport/termination business.
Director, Advanced Products Division

CASIO Computer

(Telecommunications industry)

October 1989 — August 1995 (5 years 11 months)

Formed & led Advanced Comm. Prod. Div. and Global Bus. Dev. w/RBOC/IXC business segments; held P&L of $52M, supervised 137 w/mktg, sales and R&D. Product development. Lived in Tokyo with OEM production in 4 locations.

Significant contributions:
· 27 unique products, w/63% of Casio operating profit.
· Intro analog video conferencing - 7.9% of world mrk (chipset & codec dev.).
· Introduction of the QV-10 Digital Camera the first digital camera released to the retail market.
· Conceived and developed a: Wireless Telephone System, KSU-less Telephone/System & Wireless KSU-less (first of its kind), low earth satellite text messaging systems.
· Developed the Chameleon Internet Appliance, Wireless LAN wiring concentrator for SOHO & home markets with associated firmware, chipset and production engineering development.
GM / Sales Leadership

Comcraft, Inc.

(Telecommunications industry)

March 1982 — October 1989 (7 years 8 months)

Started in sales, then sales management, then promoted to business GM of what grew into the 7th largest interconnect in California and VAR ($17m). Large NEC and Mitel PBX systems, LAN system integration, large cable plant installation and Outside Plant (OSP) design and implementation. P&L with supervison of 150+ engineers and customer care. Major achievements:

* Managed MAC and Centrex for 72,000 City of LA users.
* NEC PBX system installation at over twenty 3,000 station locations.
* Major NOC design and build-out.
* OSP projects at Shell Oil, Universities and over 100 hospitals.

Bennet Bayer’s Education

University of Oxford

MA , International Marketing , 1999 — 2001

Emphasis on International business law
University of Wisconsin-Oshkosh

BS , Communications, Marketing , 1978 — 1981

Additional Information

Bennet Bayer’s Websites:

Bennet Bayer’s Interests:

Wireless and emerging technology, global VoIP, making money & driving new business. Travel, history, playing golf or tennis, ocean kayaking and fishing, attending the theater or opera, music of any kind. Good friends, food and wine.