Birgit Starmanns

Current

• Senior Director, Customer Value Network, Financials at SAP America

Past

• CRM Liaison, Americas, SAP CRM Product Management at SAP Labs
• Vice President, CRM Product Management, Partner Channel Management at SAP Labs
• Director Product Management, mySAP CRM E-Commerce at SAP Labs, LLC

• Product Manager, E-Commerce at SAP Labs LLC
• Project Manager E-Commerce at SAP Labs LLC
• Senior-level Consultant & Manager at Various consulting organizations

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3 more...

Education

• College of William and Mary
• College of William and Mary

Recommended

1 person has recommended Birgit

Connections

500+ connections

Industry

Computer Software

Websites

• My Company
• My Company
• My Website

Birgit Starmanns’s Summary

Strong product marketing and product management skills with a focus on market and customer requirements and the "big picture" of integration of cross-functional business processes. Proven strength in outbound product marketing and management, including analyst interactions, highly rated presentations at trade shows and customer workshops, definition and execution of product management-driven marketing programs, and executive sponsorship and management of relationships with strategic customers.

Birgit Starmanns’s Specialties:

Team management, product marketing and management, and consulting. Functional specialties include management accounting, profitability and product costing, project systems, integration of financials into logistics, customer relationship management, partner relationship management (PRM), sell-side e-commerce, and sales and distribution. Industry experience includes high-tech, retail, telecommunications, chemicals, oil and gas, aerospace and defense research, and consumer products.

Birgit Starmanns’s Experience

• Senior Director, Customer Value Network, Financials

  SAP America

  (Public Company; 10,001 or more employees; SAP; Computer Software industry)

  February 2008 — Present (1 year 11 months)

  Develop solution-focused customer communities and networks focusing on Financials, including ERP Financials, EPM (Enterprise Performance Management) and GRC (Governance, Risk and Compliance). Create value-oriented thought leadership, support strategic customers and deals, and enable the field with value-based thought leadership and Business Transformation Studies (benchmark-based customer success stories). Create and manage the online CVN community to allow customers to continue to share information. In addition to the primary focus of ERP Financials, also support selected CRM customers.

• CRM Liaison, Americas, SAP CRM Product Management

  SAP Labs

  (Public Company; 10,001 or more employees; SAP; Computer Software industry)

  September 2007 — February 2008 (6 months)

  Single point of contact of the SAP CRM Product Management organization, for all CRM capabilities, and the SAP Americas field organization. Responsibilities include supporting the sales organization on critical sales deals and customer events, ensuring knowledge transfer of upcoming functionality to the field by initiating and managing product management-driven events, and defining an engagement model in which product management can pro-actively and scalably support the field.

• Vice President, CRM Product Management, Partner Channel Management

  SAP Labs

  (Public Company; 10,001 or more employees; SAP; Computer Software industry)

  April 2006 — August 2007 (1 year 5 months)

  Responsible for the Partner Channel Management application within SAP CRM, including developing the product strategy, defining the solution, enabling the sales and implementation of the solution, working with strategic customers, and managing a global team of product managers.

• Director Product Management, mySAP CRM E-Commerce

  SAP Labs, LLC

  (Public Company; 10,001 or more employees; SAP; Computer Software industry)

  July 2003 — March 2006 (2 years 9 months)

  Heading up the product management team in Palo Alto for Sales functionality within CRM, including Sales, E-Commerce and Channel Management. Continuing responsibilties in the US for the E-Commerce product.

• Product Manager, E-Commerce

  SAP Labs LLC

  (Public Company; 10,001 or more employees; SAP; Computer Software industry)

  September 2000 — July 2003 (2 years 11 months)

  Product manager for E-Selling applications, with responsibilities for roll-in of requirements, specification of new functionality, and roll-out of functionality. Responsible for roll-out activities in the US, including event coordination for E-Selling, and communication to SAP, partner, and customer audiences.

• Project Manager E-Commerce

  SAP Labs LLC

  (Public Company; 10,001 or more employees; SAP; Computer Software industry)

  April 1999 — September 2000 (1 year 6 months)

  SAP Simplification Group
  - Responsible for managing the team developing the Accelerated Internet Selling implementation package for the Online Store for releases 4.6B and 4.5B, including preconfiguration, add-on development, and guidebooks.
  - Also responsible for the development of the configuration and documentation for the Preconfigured Client (PCC) in the areas of product costing and project system.
  - Developed business process and configuration documents in product costing for various manufacturing environments for the “Product Costing Made Easy” guidebook.

• Senior-level Consultant & Manager

  Various consulting organizations

  (Privately Held; Management Consulting industry)

  July 1990 — April 1999 (8 years 10 months)

  Companies: Price Waterhouse (1990 - 1996), Spearhead System Consultants (1996 - 1997), Sapient Software - now Bramasol (1997 - 1998), The Amber Group (1998 - 1999)
  - Strong project management skills with a focus on the integration of cross-functional business process. Nine years of SAP product management and implementation experience.
  - Performed management and implementation tasks in the software, chemical (specialty, agricultural, and bulk), high-tech manufacturing, retail, aerospace and defense research, and consumer products industries.
  - Functional focus includes E-Commerce, controlling, and sales and distribution. Skills within the controlling module include product costing, profitability analysis, profit centers, cost centers, orders, and project systems, concentrating on the integration to sales, production, and finance. Sales and distribution skills include sales processes and revenue recognition with the use of variant configuration.

Birgit Starmanns’s Education

• College of William and Mary

  MBA , MIS , August 1988 — May 1990

  Activities and Societies:

  Secretary MBA Association
  Co-Editor, W&M Business Review

• College of William and Mary

  BA , English, German , August 1984 — May 1988

  Activities and Societies:

  Alpha Phi Omega
  Staff Writer for the Flat Hat (student newspaper)

Additional Information

Birgit Starmanns’s Websites:

• My Company
• My Company
• My Website

Birgit Starmanns’s Groups:

Toastmasters, District 4 Public Relations Officer for 2009-2010 term; PR Committee Head 2008-2009, SAP TM Club VP Public Relations 2007 - 2009; SAP TM Club VP Education 2006-2007.
Highly rated speaker at SAP Insider, ASUG, and industry conferences;
The Crossings Rowhome Homeowners Association, Director;
William and Mary Alumni Association: frequent Homecoming panel speaker;
Churchhill Club;
Forum for Women Entrepreneurs and Executives;
National Association for Female Executives;
International Tap Association;
Mountain View Tennis Club

•    Women 2.0
•    Chemical Industry SAP User Group
•    Ask Liz Ryan
•    College of William and Mary Alumni Network
•    SpeakerMatch
•    Social Media Marketing
•    SAP CRM
•    William & Mary Mason School of Business Graduate Alumni
•    Mason School of Business at The College of William and Mary
•    Toastmasters District 4
•    The Official Toastmasters International Members Group
•    SAP CO-PA
•    8595 Club of William & Mary
•    Churchill Club
•    William and Mary Class of 1988
•    Experience SAP CRM

Birgit Starmanns’s Honors:

Toastmasters International, ACB/ACL (Advanced Communicator Bronze, Advanced Leader Bronze);
Toastmasters District 4 Golden Quill award for best District newsletter, Fall 2008 and Spring 2009

Birgit Starmanns’s Contact Settings

Interested In:

• career opportunities
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch