
Product Manager
Austin, Texas Area

Product Manager
Austin, Texas Area
Experienced Product Manager in diverse software application areas. Presently developing social media technologies for publishers, companies and brands.
Interested in networking with members of the social media community and hiring bright and highly motivated individuals.
Product Management, Search Engine Optimization (SEO) for social media, Social Media Analytics, Web 2.0, Community building, user engagement, social networking
(Public Company; Computer Software industry)
April 2009 — Present (8 months)
• Create industry-leading innovative transactional / commerce related web features to increase user engagement, conversion, retention and overall user satisfaction.
• Manage the end-to-end product lifecycle: collect and analyze both internal and external user needs, translated into innovative new web based opportunities, create and evangelize business plans/ROI analysis, write product specifications, drive product development, and coordinate with both internal and external customers to evolve our web presence.
• Define, track and improve key product metrics. Direct research and data analysis efforts to identify customer needs and improve the lead quality and ultimately grow revenue.
(Privately Held; Internet industry)
August 2007 — March 2009 (1 year 8 months)
• Established overall product line strategy; launched new features and managed ongoing performance for one of industry’s leading social media platform
• Defined and created Product Requirement Documents to guide engineering deliverables including writing specifications, use cases and wireframes.
• Managed the product release process by working collaboratively with Professional Services, Sales, Engineering and Operations.
• Evaluated competitors' products and analyzed market trends to educate internal and external stakeholders.
• Defined and released one of industry’s first Facebook Connect implementations by working collaboratively with beta customers & Facebook partners.
• Guided the product through extensive SEO modifications resulting in significant increase in page traffic and improved Google page rank.
• Designed a state of the art Social Media Analytics software module to help customers understand the ROI of Social Media.
(Public Company; 1001-5000 employees; NATI; Computer Software industry)
March 2005 — August 2007 (2 years 6 months)
• Manage and define roadmaps for five products with sales in excess of $1.5M in 2005, that are pivotal to CEO’s top business goal for 2007
• Lead multinational team of ten engineers to prioritize feature requests, design software architecture, plan software testing, and manage overall project timeline resulting in on time delivery of quality products to manufacturing
• Organized requirements gathering through usability sessions, surveys, individual interviews and rapid prototyping to satisfy all relevant stakeholders
• Designed a unique business process for license management that facilitates multiple highly profitable partnerships with external companies.
• Collaborated with an external company to co-develop and release a revolutionary product, allowing domain experts to leverage the power of embedded systems.
• Consulted with SMU university to create a software product that is VP of Academic Marketing’s key educational product for 2006, resulting in 188% increase in sales
(Public Company; 1001-5000 employees; NATI; Computer Software industry)
January 2000 — February 2005 (5 years 2 months)
• Developed software for four releases of National Instrument’s flagship software product - LabVIEW
• Architected, implemented, and tested several major pieces of LabVIEW platform
• Filed four patents in last three years on new technologies
• Presented technical seminars to customers in U.S. and Germany
MBA , Marketing, Strategy Management , 2004 — 2007
Luminary Micro Consulting project:
• Analyzed competitive landscape for a fabless semiconductor company, and created a business and marketing plan to launch new products
• Developed business strategies with emphasis on identifying the challenges faced by the startup company trying to compete against entrenched competition
Whole Food Consulting Project:
• Consulted for Team Member Services at selected Whole Foods Market stores to identify traits for successful leadership, based upon current employees, to facilitate burgeoning organic growth in the future
• Presented results of leadership analysis and recommended action items to senior management of Whole Foods Market
BS , Computer Science , 1995 — 1999
1990 — 1993
social media, web analytics, SEO, community building, web 2.0, site catalyst, google analytics, social networking
The University of Texas at Austin