Owner/CIO, FITTmaxx Institute
Phoenix, Arizona Area
Owner/CIO, FITTmaxx Institute
Phoenix, Arizona Area
As the Chief Innovative Officer of FMI, Biray leverages social media & technology to help devise a responsible, transparent, impactful, measurable company strategy. She is also the Director of Programming; her goal is to ensure that all workshops & courses offered at the institute are timely and cutting-edge. Teaching health and fitness professionals how to effectively integrate fitness and interactive technologies together in their services, products, and education has become her passion.
Biray's background in communications and experiences in entertainment media has helped her better understand the indirect influences they have on (un)healthy behaviors. She left her career in 'showbiz' to complete her master's degree in Exercise and Wellness from Arizona State University. There, she explored the combined effects of technology and entertainment media in their relation to behavior change and obtaining health benefits.
Biray currently resides in Chandler, Arizona where she is an adjunct faculty in the Exercise Science/Physical Education department at Mesa Community College. She is also a master presenter for BOSUTM Balance Trainer, an ACE and AFAA certified Group Fitness Instructor and Personal Trainer.
(Privately Held; 11-50 employees; Health, Wellness and Fitness industry)
October 2006 — Present (1 year 8 months)
Write articles that highlight the advantages and limitations of web 2.0 technologies and exergaming on the health, fitness, and wellness industries.
Present at IDEA World Convention on sessions that discuss how professionals can integrate technology to enhance their services
(Self-Employed; Myself Only; Health, Wellness and Fitness industry)
January 2005 — Present (3 years 5 months)
(Educational Institution; Health, Wellness and Fitness industry)
August 2004 — Present (3 years 10 months)
(Health, Wellness and Fitness industry)
2004 — 2006 (2 years)
2004 — 2006
web 2.0, new technology, health, fitness, wellness, education, exergames, internet, health promotion, cycling, running
IDEA Health & Fitness, American Council on Exercise, Fastrac, Games for Health, ExerciseFriends.com, NASM, AFAA, ACE