
Interactive Marketer | e-Commerce Professional | Entrepreneur
Greater Minneapolis-St. Paul Area

Interactive Marketer | e-Commerce Professional | Entrepreneur
Greater Minneapolis-St. Paul Area
A results oriented internet professional with ten years of experience in online marketing, e-commerce and web publishing. Over the last decade I’ve been successful by capitalizing on my passion for promoting great products and services in innovative ways to both businesses and consumers. Strong interpersonal skills combined with the unique ability to grasp technical principles and adapt them into successful marketing tools has allowed me to assume additional responsibilities throughout my career, ultimately building ideas into business models.
Interactive Strategy and Management | E-Commerce | Online Marketing | Luxury Markets | Search Advertising | Web Analytics | Site Optimization & Usability | Team Leadership | Social Media | Business Development | Forecasting | P&L | Budgeting | Online Advertising | Entrepreneurial | Strategic Planning | Internet Publishing | SEO | Web 2.0
(Privately Held; Computer Software industry)
March 2009 — Present (5 months)
(Internet industry)
August 2006 — Present (3 years)
Joined 3LUXE to develop and execute the business plan and architect 3LUXE.com to realize that plan and the initial vision. To support this, key business partnerships have been made to fulfill technical requirements and provide revenue streams. In addition, recruited and manage a virtual team of contractors responsible for the marketing, research, writing, public relations, design and development of 3LUXE.
(Public Company; DRIV; Internet industry)
August 1999 — July 2006 (7 years)
Responsible for growing key client relationships and increasing online revenues and driving statistical improvements in Digital River’s managed marketing programs (email, search, delayed payments, try-before-you-buy and merchandising) by instilling a process to forecast, measure and optimize campaigns with my team.
(Public Company; DANKY; Business Supplies and Equipment industry)
September 1998 — August 1999 (1 year)
(Public Company; 10,001 or more employees; CAT; Machinery industry)
January 1997 — August 1998 (1 year 8 months)
(Privately Held; 11-50 employees; Marketing and Advertising industry)
June 1995 — December 1996 (1 year 7 months)
BS , Marketing , 1992 — 1996