Bill Wise

Bill Wise

Online Marketing Executive

Greater New York City Area

Current
  • GM, Global Exchange at Yahoo!
Past
  • President, Media at Right Media
  • CEO at Did-it
  • COO at MaxOnline
  • SVP, Products & Strategy at Ask.com
  • VP/ GM, DoubleClick Media at DoubleClick Inc.
  • Director, Financial Planning & Investor Relations at DoubleClick Inc.
  • Audit & Business Advisory Senior at Arthur Andersen LLP
Connections
500+ connections
Industry
Online Media
Websites

Bill Wise’s Summary

Internet and online marketing executive with extensive management and financial background.

Bill Wise is an extremely sound executive, who has the ability to hang with finance, sales, marketing, product development, and engineering folk alike. That kind of broad skill set has proven to be an invaluable asset in the interactive industry. Bill Wise is also a popular industry speaker, online advertising veteran, author (you can read his blog at: www.hallmarkmedia.com), weekly columnist for MediaPost's Search Insider, and in the past, a regular contributor to DM News.

Bill Wise’s Specialties:

Strong skillset in taking small online companies with semi-proven business models and turning them into viable, large businesses. Skills also include competitive analysis, financing, mergers and acquisition, business management, pricing & yield management strategies, strategic sales, company positioning, product roadmaps, and executing strategic business and operating plans.


Bill Wise’s Experience

  • GM, Global Exchange

    Yahoo!

    (Public Company; 10,001 or more employees; YHOO; Online Media industry)

    July 2007Present (1 year 2 months)

  • President, Media

    Right Media

    (Privately Held; 201-500 employees; Online Media industry)

    March 2007July 2007 (5 months)

    NOTE: Yahoo! acquired Right Media in July, 2007

  • CEO

    Did-it

    (Privately Held; 51-200 employees; Online Media industry)

    January 2005February 2007 (2 years 2 months)

  • COO

    MaxOnline

    (Privately Held; 51-200 employees; Online Media industry)

    July 2002December 2004 (2 years 6 months)

    NOTE: MaxOnline was acquired by Ask.com.

  • SVP, Products & Strategy

    Ask.com

    (Public Company; 1001-5000 employees; ASKJ; Online Media industry)

    May 2004December 2004 (8 months)

    Following the acquisition of ISH/ MaxOnline, headed up the sales integration and product strategy of MaxOnline, Excite Network and Ask.com to form AJinteractive, now IAC Advertising Solutions.

  • VP/ GM, DoubleClick Media

    DoubleClick Inc.

    (Public Company; 1001-5000 employees; DCLK; Online Media industry)

    November 1999June 2002 (2 years 8 months)

    NOTE: DoubleClick Media was acquired by MaxOnline in June 2002.

  • Director, Financial Planning & Investor Relations

    DoubleClick Inc.

    (Public Company; 1001-5000 employees; DCLK; Online Media industry)

    September 1997October 1999 (2 years 2 months)

  • Audit & Business Advisory Senior

    Arthur Andersen LLP

    (Privately Held; 10,001 or more employees; Accounting industry)

    June 1993August 1997 (4 years 3 months)

    - Certified Public Accountant (CPA)


Additional Information

Bill Wise’s Websites:

Bill Wise’s Interests:

Sports, travel, wine enthusiast, theater-frequenter

Bill Wise’s Groups:

Kiwanis Club, Larchmont Newcomers Club

  •    AlbanyNYCAlumni
  •    DoubleClick Alumni
  •    Online Marketing Experts
  •    Yahoo Alums
  •    Google Group
  •    Success Networking
  •    Behavioral Targeting Standards Consortium

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