
Online Marketing Executive
Greater New York City Area

Online Marketing Executive
Greater New York City Area
Internet and online marketing executive with extensive management and financial background.
Bill Wise is an extremely sound executive, who has the ability to hang with finance, sales, marketing, product development, and engineering folk alike. That kind of broad skill set has proven to be an invaluable asset in the interactive industry. Bill Wise is also a popular industry speaker, online advertising veteran, author (you can read his blog at: www.hallmarkmedia.com), weekly columnist for MediaPost's Search Insider, and in the past, a regular contributor to DM News.
Strong skillset in taking small online companies with semi-proven business models and turning them into viable, large businesses. Skills also include competitive analysis, financing, mergers and acquisition, business management, pricing & yield management strategies, strategic sales, company positioning, product roadmaps, and executing strategic business and operating plans.
(Public Company; 10,001 or more employees; YHOO; Online Media industry)
July 2007 — Present (1 year 2 months)
(Privately Held; 201-500 employees; Online Media industry)
March 2007 — July 2007 (5 months)
NOTE: Yahoo! acquired Right Media in July, 2007
(Privately Held; 51-200 employees; Online Media industry)
January 2005 — February 2007 (2 years 2 months)
(Privately Held; 51-200 employees; Online Media industry)
July 2002 — December 2004 (2 years 6 months)
NOTE: MaxOnline was acquired by Ask.com.
(Public Company; 1001-5000 employees; ASKJ; Online Media industry)
May 2004 — December 2004 (8 months)
Following the acquisition of ISH/ MaxOnline, headed up the sales integration and product strategy of MaxOnline, Excite Network and Ask.com to form AJinteractive, now IAC Advertising Solutions.
(Public Company; 1001-5000 employees; DCLK; Online Media industry)
November 1999 — June 2002 (2 years 8 months)
NOTE: DoubleClick Media was acquired by MaxOnline in June 2002.
(Public Company; 1001-5000 employees; DCLK; Online Media industry)
September 1997 — October 1999 (2 years 2 months)
(Privately Held; 10,001 or more employees; Accounting industry)
June 1993 — August 1997 (4 years 3 months)
- Certified Public Accountant (CPA)
Sports, travel, wine enthusiast, theater-frequenter
Kiwanis Club, Larchmont Newcomers Club