Principal at Create with Context
San Francisco Bay Area
- Current
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- Principal and CEO at Create with Context
- Past
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- Product Strategist at eBay
- Associate Partner at Accenture
- Director of Integrated Strategy at Sapient
- Senior Manager at Andersen Consulting
- Recommended
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4 people have recommended Bill - Connections
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269
connections
- Industry
- Design
- Websites
Bill Westerman’s Summary
As co-founder at Create with Context, Bill is helping drive the next generation of strategic design firms, creating a unique blend of primary research, idea generation, concept development, and early-stage design that draws a clear line from customer needs through to digital product design. His recent clients include Accenture, Adobe, Panasonic, and Yahoo, as well as a variety of early-stage startups.
Bill Westerman’s Specialties:
Ethnography, usability testing, heuristic/expert evaluation, innovation, ideation, concepting, retail, ecommerce, mobile technology, technology R&D, futures
Bill Westerman’s Experience
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Principal and CEO
Create with Context
(Design industry)
August 2005 — Present (3 years 3 months)
We are a strategic design firm, helping companies create better digital products and services based on deep customer insights. We design websites, software, and digital interfaces that are understandable and easy to use. Recent clients include Accenture, Adobe, Amway, Habitat for Humanity, and Yahoo!
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Product Strategist
eBay
(Public Company; 1001-5000 employees; ebay; Information Technology and Services industry)
November 2005 — April 2006 (6 months)
Helped with research and development of mobile platform strategy for eBay and related properties.
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Associate Partner
Accenture
(Public Company; 10,001 or more employees; ACN; Information Technology and Services industry)
December 2000 — August 2005 (4 years 9 months)
- Innovation lead, responsible for defining and managing new service offerings based on emerging technologies
- Labs director, leading long-term strategy and daily operations of Silicon Valley R&D group, including project definition, program development, and media outreach
- Innovation workshops director, running client outreach program supporting 100+ visits per year by c-level client executives
- Client Director, working directly with clients to execute projects based on emerging technologies, such as:
-- Developed enterprise technology blueprint for mega-development in New York
-- Helped telco provider identify markets for ad-hoc wireless sensor networking
-- Defined retail technology scenarios for major software developer -
Director of Integrated Strategy
Sapient
(Public Company; 1001-5000 employees; SAPE; Information Technology and Services industry)
November 1999 — December 2000 (1 year 2 months)
- Helped major Mexican bank identify emerging competitive threats from rise of internet banking
- Developed strategy for major oil company to better interact with customers via electronic means
- Defined Sapient corporate approach to mobile market, helping shape key proposals in US and UK
- Helped build Integrated Strategy practice in San Francisco office from three to 10 people
- Clarified major computer hardware company's e-marketplace strategy for online hardware sales -
Senior Manager
Andersen Consulting
(Privately Held; 10,001 or more employees; ACN; Information Technology and Services industry)
July 1991 — November 1999 (8 years 5 months)
- Led enterprise architecture review and EAI software selection for California insurer
- Created unified enterprise architecture and led performance testing project at national insurer
- Developed enterprise architecture blueprint and best practices assessment for startup network infrastructure provider
- Defined mobile computing architecture and usability guidelines for global tobacco company
- Authored formal Andersen perspective on systems building using component software
