
USA-ONE "Senior Partner" supporting Enterprise Content Management Solutions
Greater Denver Area

USA-ONE "Senior Partner" supporting Enterprise Content Management Solutions
Greater Denver Area
I am an accomplished business development, marketing and IT consulting professional with deep domain knowledge of the Internet, enterprise content management [ECM] and the enterprise IT marketplace. I am a strategic thinking corporate-entrepreneur who is adept at quickly translating product features into revenue generating value propositions while also defining the business centric responsibilities required to deliver the product/service. My domain expertise in marketing, BD and IT afford me the ability to lead organizations and projects cross-functionally.
My real claim to fame is the ideation that put the plastic cap at the end of a shoelace; touted in many Hollywood movies, now known as the fruglebinder. ;-)
(Computer Software industry)
August 2004 — Present (5 years 4 months)
USA-ONE provides a series of services brought together under one roof to help businesses and business people wade through the endless volumes of data that consume hours upon hours of business productivity each and every day. Using ultra new concepts and products based in contextual data design, USA-ONE brings to market new products in the areas of content management, data warehousing, business intelligence, data abstraction, and mobile data distribution. USA-ONE is a licensed FileBound reseller.
Today, information overload impedes business productivity because decision makers have so much data from too many sources. To solve the information overload phenomena, prodigal information management experts and Neurophysiology researchers agree that the software of tomorrows business must use context to help data workers find and relate relevant information.
(Privately Held; Information Technology and Services industry)
April 2008 — February 2009 (11 months)
As a "Senior Partner" consultant with USA-ONE supporting Zunesis; managed complex IT projects revolving around the design, implementation and optimization of end-to-end enterprise infrastructure solutions.
Zunesis' examples of work include enterprise storage and backup, mission-critical computing, virtualization and consolidation, disaster recovery, and the financial modeling required to prioritize IT projects with the greatest return on investment. Armed with a broad portfolio of products and services and an impressive depth of experience, the Zunesis charter is simple: to help its customers successfully move, secure and preserve their most valuable asset – information.
(Marketing and Advertising industry)
August 2004 — January 2008 (3 years 6 months)
www.goelementz.com - elementz™ [a subsidiary of USA-ONE] is an interactive marketing and sales agency dedicated to driving message, offer and presentation decisions resulting in significant lifts in response and acquisition ratios. Our agency provides a unique balance of services designed to optimize business performance.
• Relationship Incubation Technology
• Strategic Business Consultation
• Interactive Media and Creative Services
elementz™ is in the automated lead generation and lead incubation business to help clients increase “lead to closed” sales ratios while reducing the volatility associated with those leads. Our clients immediately realize lower marketing costs and higher performance levels.
(Privately Held; 11-50 employees; Information Technology and Services industry)
2005 — 2005 (less than a year)
In this short-term consulting engagement, I was in charge of rebuilding both the Indigio sales process and the Indigo marketing presence.
(Public Company; 5001-10,000 employees; RHD; Marketing and Advertising industry)
March 2000 — August 2005 (5 years 6 months)
In this CTO-like position, representing Strategic Technology Initiatives in support of all Dex business units, recommended and lead the acquisition for ROI focused IT systems development, integration and web-based strategies. Using expertise in strategy development, IT management, marketing, product development, sales, web and software development, vendor management, budgetary analytics and aggressive turnaround leadership skills, lead mid-course corrections over a number of unfinished enterprise initiatives including the implementation of: PeopleSoft’s ERP, DexOnline.com’s architecture and hardware infrastructure replacement, an 80 employee IT outsourcing agreement, a 2,500 employee desktop refresh and an enterprise hosting facility selection. Directed the IT development of DexOnLine.com and Dex’s Intranet portal initiatives.
(Computer Networking industry)
1998 — 2000 (2 years )
Managed regional marketing and sales through direct and channel accounts. Developed, implemented and executed a regional business plan; defined strategic channel decisions; provided goals, programs, and account strategies.
(Privately Held; 51-200 employees; Marketing and Advertising industry)
1995 — 1998 (3 years )
Responsible for marketing and direct sales activities in two divisions of this Internet services business. USA.NET managed more than 33 million mailboxes and processed more than 70 million messages a day on behalf of its customers, including American Express, Palm, Netscape, Register.com and Goodyear. Lead business strategist in product plan development. Co-author of the NetAddress product.
(Public Company; Printing industry)
1986 — 1995 (9 years )
Started with Deluxe as an inbound TeleSale Representative and was eventually promoted to the Sale Trainer position, then onto an Assistant Sales Manager. During my years in sales, I went from selling standard catalogue forms and checks to selling all custom forms, stationary and checks. Because of my superior understanding of selling, I was promoted to lead sales trainer and was responsible for training 100’s of sales people. In early 1993, I authored, executed and managed the first Deluxe e-commerce marketing strategy by using the ARPANET, then to become the Internet’s World Wide Web as a new distribution channel for Deluxe Business Systems products. Registered and launched www.deluxe.com. Accountable for system design, programming management, marketing, public relations and sales to satisfy organizational objectives.
(Public Company; 10,001 or more employees; DLX; Printing industry)
1986 — 1995 (9 years )
MBA , Marketing Strategy & International Business , 1993 — 1995
Fly Fishing & Travel
AIIM, Rocky Mountain DMA, Boulder Software Club