Bill Siegel

Current

• PRESIDENT at Souhegan Business Advisors

Past

• PRINCIPAL & FOUNDER at Oriole Strategic Consulting Associates
• SENIOR CONSULTANT/MARKETING MANAGER; Advisory Services at Global Insight
• DIRECTOR, CORPORATE COMMUNICATIONS (PR & Marketing) at Tecnomatix Technologies

• DIRECTOR, CORPORATE COMMUNICATIONS at Segue Software
• Principal and Founder at Siegel Marketing Communications
• MANAGER, CREATIVE SERVICES (Global) at Hewlett Packard
• SENIOR MANAGER, MARKETING COMMUNICATIONS (Worldwide) at Apollo Computer
• MANAGER, MARKETING COMMUNICATIONS at Data General

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Education

• Clark University

Recommended

19 people have recommended Bill

Connections

327 connections

Industry

Public Relations and Communications

Websites

• My Website

Bill Siegel’s Summary

In this recession have you:

>> CUT YOUR PR AGENCY LOOSE? Are you beginning to regret this decision now?
>> *CUT YOUR PR BUDGET? And how have those cuts affected your PR programs?

WHAT'S LEFT OF YOUR PR STRATEGY now that you have fewer resources?

Over-budgeted or unnecessary programs rob profitability. SUCCESSFULLY EXECUTED PROGRAMS RECOVER & PROTECT THE BOTTOM LINE.

Based on 20+ years in Communications and PR high-tech, low-tech, and even "no-tech" companies, I brought together the talent to create SOUHEGAN BUSINESS ADVISORS.

We see PR and Communications groups as virtual P&L centers, due to their potential to affect Profit Recovery, Protection, & Retention (Let's call it "PRPR").

A key principal that every communications manager should remember is that:
BUDGET CUTS NEEDN'T SACRIFICE THE FUTURE!

A few examples of how we've helped companies SAVE $$ AND TIME, and RETURN $$ TO THE BOTTOM LINE:

>> SAVED $200K in PR expenses for one company
>> SHAVED 60% off Annual Report costs for another
>> SLASHED 50% OFF TIME to develop sales proposals, giving sales staff more time to find and close business
>> CUT PR COSTS BY 50%, by managing search for new PR agency to clarify message communications through aggressive press outreach
>> MANAGED BUDGET DOWNTURNS, while maintaining priorities and preserving resources

"PERCEPTION IS REALITY".
Management, the sales force, analysts, shareholders, customers and prospects react to what they see. RAISE THEIR PERCEPTION OF YOUR BRAND AND CORPORATE IMAGE WITH PRPR.

We offer decades of accumulated experience in virtually every facet of PR and Comms management: from initial concept to customer perception.

PRPR helps ensure your operation is seen as a key element in the company's strategic planning.

How will you survive these difficult times, while protecting the future? Let's talk. CALL OR EMAIL:
603-321-8272
Email bmsiegel@comcast.net

Bill Siegel’s Specialties:

*Budget and Resource Protection
*Launch Planning
*Global Messaging & Branding Strategies
*Project Management: Concept to Production
*Coordination with Partner Executives
*Award-Winning Annual Reports & Promotional Materials
*Team Building/Coaching
*Profit Recovery, Protection, and Retention (PRPR)

Bill Siegel’s Experience

• PRESIDENT

  Souhegan Business Advisors

  (Public Relations and Communications industry)

  January 2008 — Present (1 year 11 months)

  Has this recession forced you to:
  CUT YOUR PR AGENCY LOOSE? Are you regretting this now?
  CUT YOUR PR BUDGET? How has this affected your PR programs?
  
  NOW WHAT?
  With fewer resources at hand, WHAT'S LEFT OF YOUR PR STRATEGY?
  
  Over-budgeted or unnecessary programs rob profitability. WELL EXECUTED PROGRAMS RECOVER & PROTECT THE BOTTOM LINE.
  
  Based on 20+ years in Communications and PR for high-tech, low-tech, and "no-tech" industries, I brought together the talent to create SOUHEGAN BUSINESS ADVISORS.
  
  PRPR means looking at comms groups as virtual P&L centers, and measuring Profit Recovery, Protection, & Retention.
  
  See how we've helped other companies SAVE $$ AND TIME, and RETURN $$ TO THE BOTTOM LINE:
  > SAVED $200K in PR costs for one company
  > SHAVED 60% OFF ANNUAL REPORT COSTS
  >SLASHED 50% off sales proposal development time, giving sales staff more time to close business
  > CUT PR COSTS 50%, by managing search for new PR agency to focus on message clarification through aggressive press outreach
  > MANAGED BUDGET DOWNTURNS, maintaining priorities and preserving resources
  
  "PERCEPTION IS REALITY".
  Management, the sales force, analysts, shareholders, customers and prospects react to what they see. PRPR CAN HELP RAISE PERCEPTIONS OF YOUR BRAND AND CORPORATE IMAGE.
  
  PRPR helps make your operation become a key part of the company's strategic planning.
  
  BUDGET CUTS NEEDN'T SACRIFICE THE FUTURE!
  You CAN survive these difficult times, while protecting your future! Let's talk:
  603-321-8272
  Email bmsiegel@comcast.net
  
  OUR SPECIALTIES:
  *Budget & Resource Protection
  *Launch Planning
  *Global Messaging & Branding Strategies
  *Project Management: Concept to Production
  *Coordination with Partner Executives
  *Award-Winning Annual Reports
  *Team Building/Coaching
  *Process Streamlining & Optimization
  *Profit Recovery, Protection, & Retention (PRPR)

• PRINCIPAL & FOUNDER

  Oriole Strategic Consulting Associates

  (Management Consulting industry)

  May 2008 — August 2008 (4 months)

  Oriole Strategic Consulting Associates comprised an experienced team of senior Marketing-PR-Marketing Communications professionals with a wide array of expertise.
  
  We provided full-service from strategy and concept, through research and development, to production and distribution of deliverables in all areas of corporate, division, regional, and local communications.
  
  Oriole Strategic Consulting associates, consultants, partners, and network members carried with them a broad set of career experiences and distinguished accomplishments in critical areas of corporate management and strategic positioning, including Marketing Communications, Public Relations, and Proposal Management.
  
  The operation has since been combined and expanded with that of Souhegan Business Advisors (see above)

• SENIOR CONSULTANT/MARKETING MANAGER; Advisory Services

  Global Insight

  (Public Company; Information Services industry)

  November 2005 — May 2008 (2 years 7 months)

  Global Insight, recently acquired by IHS, was a leading economic forecasting and consulting firm. Clients include national and regional governments and agencies, corporations and organizations worldwide. While there, I:
  >>Took initiative to work directly with Consultants and Principals on client projects, successfully helping to improve quality and timely delivery
  >>SAVED UP TO 50% of major sales proposal development time, by standardizing and modularizing process
  >>PROPOSED AND IMPLEMENTED client case study program for several targeted industry segments
  >>CREATED AND DOCUMENTED production templates for Marketing programs and product development
  >>DEVELOPED LARGE-SCALE ON-LINE SURVEYS for client industry associations with as many as 20,000 members

• DIRECTOR, CORPORATE COMMUNICATIONS (PR & Marketing)

  Tecnomatix Technologies

  (Public Company; TCNO; Computer Software industry)

  2000 — 2004 (4 years )

  Tecnomatix was the industry leader in large-scale process management software for shop-floor control. While there, I:
  >>SAVED COMPANY UP TO $100K OR MORE and months of development time, by managing company Web site redesign through use of existing internal resources and talent pool
  >>CUT ~100K PER YEAR from press re;lease production and distribution by controlling wire services more closely
  >>WROTE AT LEAST 75% of new Web site content; monitored and managed key content on daily basis
  >>INTEGRATED GLOBAL PR AND MARKETING STRATEGIES, resulting in stronger U.S. presence, more effective worldwide collaboration and more consistent, more powerful brand and company image
  >>WITHIN TWO MONTHS, succeeded in speeding up collaborative projects worldwide by organizing and streamlining worldwide PR planning, organization
  >>DEVELOPED MULTI-FACETED JOINT MARKETING PROGRAMS with executives at strategic partners such as Ford, GM, UGS, and others, playing leading role in defining strategic plans, key messages, and deliverables
  >>SUCCESSFULLY PROPOSED MANAGEMENT TRANSITION PLAN to CEO after elimination of Marketing VP position
  >>ANSWERED CALL FROM NEW PARENT COMPANY (UGS) to help integrate global branding messages and collateral

• DIRECTOR, CORPORATE COMMUNICATIONS

  Segue Software

  (Public Company; SEGU; Computer Software industry)

  2000 — 2000 (less than a year)

  Segue was a leading developer of Web site monitoring and QC software. While there, I:
  >>SAVED AT LEAST 50% ON PR AGENCY FEES by managing search for new team within first few weeks on job -- focusing strategy and successfully integrating new account team with in-house PR and Product/Channel Marketing teams
  >>SAVED ESTIMATED $50-70K AND WEEKS OF PRODUCTION TIME on Annual Report planning, concept, and production, by taking initiative to control costs without sacrificing quality; also increased department morale and productivity by including more staff in process
  >>CUT 40-50% WITHIN 6 MONTHS FROM GLOBAL OVERALL GLOBAL MARKETING COSTS by terminating off-message advertising, streamlining event and trade show calendar, and PR spending
  >>SAVED SEVERAL HUNDRED THOUSAND DOLLARS in trade show and event expenses and contract fees by working closely with event manager to control over-committed calendar
  >>REDEFINED AND EXPANDED COPE OF MEDIA AND COMMUNICATIONS COLLATERAL MODEL to fit changing company business model

• Principal and Founder

  Siegel Marketing Communications

  (Public Relations and Communications industry)

  1997 — 2000 (3 years )

• MANAGER, CREATIVE SERVICES (Global)

  Hewlett Packard

  (Public Company; HPQ; Computer Hardware industry)

  1989 — 1997 (8 years )

  HP acquired Apollo Computer in 1989, their first-ever major acquisition. I was charged with managing the redefinition of Marketing Communications strategy and deliverables planning to fit HP message and Marketing model.
  >>SAVED HP COUNTLESS HUNDREDS OF THOUSANDS OF DOLLARS by successfully integrating two geographically dispersed Marketing Communications teams -- eliminating redundacy, streamlining planning and production, and managing global operations of newly defined group
  >>SUCCESSFULLY MANAGED TEAM TRANSITION during challenging economic time and several waves of staff layoffs, without sacrificing major programs or Marketing Communications support

• SENIOR MANAGER, MARKETING COMMUNICATIONS (Worldwide)

  Apollo Computer

  (Public Company; HPQ; Computer Hardware industry)

  1984 — 1989 (5 years )

• MANAGER, MARKETING COMMUNICATIONS

  Data General

  (Public Company; DGN; Computer Hardware industry)

  1981 — 1984 (3 years )

Bill Siegel’s Education

• Clark University

  BA , History, English , 1968 — 1972

  Activities and Societies:

  Social Affairs Board, Advanced Studies (graduate courses in geography, history, and education while still an undergrad)

Additional Information

Bill Siegel’s Websites:

• My Website

Bill Siegel’s Interests:

JAZZ JOURNALISM: >>Articles published by In Motion Magazine, AllAboutJazz, JumpArts, PlanetJazz (Canada), and jazz'halo (Belgium) magazines >>Featured columnist: Pulsar Sound Radio Web site >>Researching and writing book comprising articles, essays, interviews and reviews related to music of the late saxophonist, Jim Pepper >>Photo-journalist covering jazz events and interviewing jazz leaders >> Mrmbrt, Jazz Journalists Association

Bill Siegel’s Groups:

Member:
*Association of Writers
*Boston Creative Group
*Boston Marketing Group
*Advertising Professional
*Jazz Journalists Association
*Jazz Writers (facilitator)
*Marketing & Communication Network
*Media: MKT & Communication Consultants
*The Recruitment Network
*Your Book Is Your Hook
*WEbook: Passionate writers with day jobs

•    Advertising Professional
•    Apollo Computer Alumni
•    The Recruitment Network
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Green
•    Association of Writers
•    Your Book Is Your Hook!
•    WEbook: Passionate writers with day jobs
•    Marketing & Communication Network
•    Media, MKT & Communication Consultants
•    Jazz Writers
•    JazzCorner
•    Boston Creative Group
•    Boston Marketing Group
•    Managing a Multi-Generational Workforce
•    Public Relations and Communications Jobs Community
•    LocalHires
•    FOOW? Career Group

Bill Siegel’s Honors:

>>Cover article, "Thinking Mingus", rated #1 most-read article on AllAboutJazz.com, February 2006
>>Panelist, Portland (OR) Jazz Festival: "Remembrance: Tribute to Jim Pepper", February 2005
>>Essay, "Jazz and the Politics of Identity": Feature Article, InMotion magazine ("Art Changes") since November 2004
>>Featured Speaker, Harvard University: "Native American Music and the Development and Future of Jazz"

Bill Siegel’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• expertise requests
• business deals
• reference requests
• getting back in touch