Bill Scully

Current

Dir. eMarketing at Siemens Water Technologies

Past

Municipal Market Manager at US Filter Corporation
General Manager at Westates Carbon Municipal Systems

Education

New York Institute of Technology-Old Westbury

Recommended

3 people have recommended Bill

Connections

160 connections

Industry

Marketing and Advertising

Websites

Bill Scully’s Summary

Currently Director of eMarketing for Siemens Water Technologies, responsible for the company's web marketing strategy, search marketing, and electronic customer relationship programs.

I've been involved in marketing and Search Engine Optimization (SEO) for over 10 years, and has merged the business requirements of a dozen separate companies and websites into a single highly ranking enterprise site while managing internal customer satisfaction.

I'm recognized as a successful senior level business professional with extensive and diversified experience in industrial and municipal water sales, marketing and project management. I'm self-motivated and committed high-energy leader with a solid record of accomplishments and a demonstrated ability to implement best business practices and build teams that produce bottom line results.

Previous experience as a Process Improvement Manager, Engineering Manager, Marketing Manager and General Manger allows me to see the larger goal thru the weekly fires and focus on what's important. Extremely analytical and can’t help but think in terms of continuous improvement with a focus on project execution and ROI.

I've spoken at Search Engine Strategies (SES) Conferences, DMA B2B, SilverPop's Customer Conference, DMA B2B Interactive, and Search Marketing Expo (SMX West).

Bill Scully’s Specialties:

Team Building
Search Engine Marketing
Search Engine Optimization including Organic and PPC.
IA Design and Usability Testing
Web Analytics

Bill Scully’s Experience

Dir. eMarketing

Siemens Water Technologies

(Public Company; Utilities industry)

2002 — Present (7 years )
Municipal Market Manager

US Filter Corporation

(Public Company; 1001-5000 employees; Mechanical or Industrial Engineering industry)

1999 — 2001 (2 years )

Responsible for coordination of Marketing, and Marketing Communications. Develop market strategies for domestic organic growth and new market development.
General Manager

Westates Carbon Municipal Systems

(Privately Held; 51-200 employees; Renewables & Environment industry)

December 1991 — December 1993 (2 years 1 month)

Managed Municipal Odor Control Systems Division that provided activated carbon, chemical scrubbing, and biological scrubbers to treat wastewater plant and sewer distribution system odors.

Bill Scully’s Education

New York Institute of Technology-Old Westbury

1984 — 1990

Additional Information

Bill Scully’s Websites:

Bill Scully’s Interests:

Search Engine Marketing (SEM), Search Engine Optimization (SEO), Interactive Marketing, Social Marketing, User Interface Design, Paintball

Bill Scully’s Groups:

- Chairperson - SEMPO In-House Committee (Search Engine Marketing Professional Organization)
- AWWA Internet Advertising Board Member
- Coach Tolland Soccer Tops Division for Special Needs
- Board of Directors - March, Inc. a non-profit for developmentally disabled assisted living
- Coach Tolland/Mansfield Special Olympics
- BrainShark Customer Advisory Board

LinkedSEO
Online Marketing, Web Analytics, and E-commerce Group -- WebAnalysts.Info
Search Engine Marketing Professional Organization (SEMPO) - OFFICIAL GROUP FOR THE ORGANIZATION
SMX - Search Marketing Expo
MarketingExperiments Optimization
SIEMENS-World-Wide Network [17,000+ Members]
Search Marketing Salon
Siemens Industry - Stay connected!
Global SEO Professionals
Boston Area Search Engine Marketing
Web Analytics
SEO & PPC
SEMPO In-House Marketing Committee