Senior Manager, Sales Development at EMC
Colorado Springs, Colorado Area
- Current
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- Senior Manager, Sales Development at EMC Corporation
- Past
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- Senior Director, Business Development at USA.NET
- Director of Marketing at DMW Worldwide
- International Market Development Director at Sun Microsystems
- Senior Product Marketing Manager, Enterprise Management Products at Sun Microsystems
- Solaris Product Marketing Manager at Sun Microsystems
- Sales Tools Product Manage at Sun Microsystems
- Major Accounts Program Manager at Sun Microsystems
- Manager of Computer Operations at ELXSI, Inc.
- Education
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- University of California, Berkeley
- University of Colorado at Colorado Springs
- Recommended
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4 people have recommended Bill - Connections
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496
connections
- Industry
- Computer Software
- Websites
Bill Petro’s Summary
• Experienced and award winning Senior Marketing Professional for globally respected technology providers including EMC Corporation and Sun Microsystems. A record of achievement in Senior Management roles driving Product Development, Marketing, International Market Development, Sales and Field Training.
• An accomplished Technology Evangelist, Public Speaker, Author and Humorist poised to leverage the leading edge of technology in pursuit of global market growth. Publisher of a widely-read blog at www.billpetro.com and a respected presenter at press and government briefings both domestically and internationally.
• Demonstrated expertise in Product Strategy Definition and International Market Development. Keynote Speaker at several successful Latin American and Asian Telecommunications Summits. A featured presenter at numerous Enterprise Computing Advantage Seminars and business conferences worldwide.
• An exceptional Sales and Marketing Manager consistently selected by management to develop today’s markets and build tomorrow’s top sales leaders and organizations. Delivered sales and partner sales certification training as well as press and customer presentations in Europe, Asia, the Middle East, Africa and Latin America.
• A highly regarded business mentor and coach who balances creativity with strategy to anticipate and identify business development opportunities and create new and unique solutions that define the essence of Marketing Best Practices.
• A quick study in any product or market with proven success in the marketing and advancement of IT, Storage and OS Technologies, Virtualization, Social Media, Internet, ASPs, and Enterprise Management. Launched Java™ technology and Solstice™ Enterprise Management product line worldwide.
See also: www.billpetro.com/bio
Subscribe to "History of the Holidays" email newsletter at: www.ipost.com/billpetro/prefs
Bill Petro’s Specialties:
IT expertise, Virtualization, Storage specialty, Internet strategy, Corporate Marketing, Product Marketing, Product Management, New Product Introduction, International Development, Business Development, Management, Sales Training, Teaching, Conference Speaker.
Bill Petro’s Experience
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Senior Manager, Sales Development
EMC Corporation
(Public Company; 10,001 or more employees; EMC; Computer Software industry)
March 2000 — Present (8 years 3 months)
Senior Sales Development Manager in Colorado Springs, Colorado with responsibilities for development and delivery of corporate messaging and customer presentations. Also responsible for training and development of direct Sales as well as Reseller & OEM Partners. Train and speaks nationally and internationally. Manage eLearning courseware for Partner Sales Accreditation training. Consult on training with major OEMs. Develop and deliver Virtualization (VMware) Sales Training to Direct & Reseller Sales Reps and customers.
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Senior Director, Business Development
USA.NET
(Privately Held; 201-500 employees; Internet industry)
1999 — 2000 (1 year)
Senior Director of Business Development at USA.NET, pioneers in Web email and advanced messaging services in Colorado Springs, Colorado. Responsible for driving strategic business partnerships with OEMs, platform vendors, and Wireless Information Device partners (Personal Digital Assistants and wireless email and phone devices) at the company, the world's largest Messaging ASP.
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Director of Marketing
DMW Worldwide
(Privately Held; 51-200 employees; Computer Software industry)
1998 — 1999 (1 year)
Director of Marketing at DMW Worldwide, creators of enterprise-wide secure e-business solutions. Responsible for all corporate marketing strategy, planning, and activities, reporting directly to the CEO. Managed product marketing managers and directed the marketing communications group.
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International Market Development Director
Sun Microsystems
(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)
July 1987 — July 1998 (11 years 1 month)
International Marketing Development Director focusing on Java™ technology, Internet, Solaris, and Enterprise Management Software for Sun's International Marketing organization. Worldwide speaker at Internet symposia, IT conferences, Telco summits, business seminars, product launches, press events, and sales training. Introduced Java technology in dozens of cities worldwide.
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Senior Product Marketing Manager, Enterprise Management Products
Sun Microsystems
(Public Company; 10,001 or more employees; SUNW; Computer Software industry)
1992 — 1995 (3 years)
Managed System Management and Storage Management products: drove competitive analysis, customer requirements, forecasting, pricing, promotion, & collateral:
- Software Installation, Solstice AutoClient, AdminTools, DiskSuite, and Online Backup.
- Software licensing advisor to Executive staff.
- Chairman: Common Operating System Environment (COSE standards committee) Licensing Sub-working Group -
Solaris Product Marketing Manager
Sun Microsystems
(Public Company; 10,001 or more employees; SUNW; Computer Software industry)
1990 — 1992 (2 years)
System Software Marketing, Mountain View, CA
Corporate CD-ROM Czar, responsible for Sun's first CD-ROM product: SunOS 4.1.
- Developed program for multi-million dollars cost saving and successfully helped migrate Sun's software product teams from tape to exclusive CD-ROM distribution.
- Wrote the CD-ROM Developers Toolkit to enable ISVs to migrate to CD-ROM and presented at numerous industry conferences.
- Led in development and promotion of Rockridge CD-ROM standard (extension of ISO 9660). -
Sales Tools Product Manage
Sun Microsystems
(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)
1989 — 1990 (1 year)
Marketing Programs, Mountain View, CA
Developed a variety of marketing programs for the field.
- Produced successful audiotape for field sales with VP of Corporate Marketing and sales team:
"How to Sell Competitively against HP, Digital, and IBM."
- Researched and wrote NT and Macintosh competitive reports for field. -
Major Accounts Program Manager
Sun Microsystems
(Public Company; 10,001 or more employees; SUNW; Computer Hardware industry)
1987 — 1989 (2 years)
Program Management Office, Mountain View, CA
Post-sales account manager for largest strategic corporate OEMs.
- Drove customer issues with internal engineering, marketing, manufacturing, order operations, legal to insure greater mutual success.
- Participated on technology strategy teams as a focal point for divisional activity for corporate strategic plans, facilitating and driving product strategy. Set up & coordinate quarterly technology reviews.
- Expedited shipments of systems as well as needs for information on futures and engineering changes. -
Manager of Computer Operations
ELXSI, Inc.
(Public Company; 201-500 employees; Computer Hardware industry)
1984 — 1987 (3 years)
Managed all headquarters' development, marketing, and production computers, including two PRIME 750, three ELXSI 6400 super-minis, Sun and Apollo workstations, and selection and installation of Macintosh network.
- Responsible for purchasing supplies, arranging maintenance, backups and hardware upgrades.
- Managed two computer operators. Trained users & customers on operating systems and text editors.
- Developed user interface and system administration tools. Helped set up Internet service.
- Coordinated bug database. Did database creation and maintenance.
- Set up benchmarks and alpha tested new releases of EMBOS and UNIX.
- Produced and shipped customized product tapes for all customer sites.
- Programmed in shell script, C, and Pascal.
Bill Petro’s Education
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University of California, Berkeley
Bachelor of Arts, History, Religious Studies, Computer Science, Languages, 1971 — 1976
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University of Colorado at Colorado Springs
MBA, Marketing
On hold due to extensive travel schedule
- Activities and Societies:
- Advisory Board: University of Colorado School of Business
Board: Colorado Institute for Technology Transfer and Implementation
Additional Information
Bill Petro’s Websites:
Bill Petro’s Groups:
Sun Alumni Association, EMC Corporation, Campus Crusade for Christ, University of California Berkeley, Cal Alumni Association, Bowles Hall Alumni Association, UC Berkeley Karate Club, University of Colorado College of Business
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SUNAlumni member -
Forbes.com Personal Technology Forum member -
Marketing Mavens member
Bill Petro’s Honors:
American Chemical Society: Chemistry Award
Bill Petro’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- expertise requests
- reference requests
- getting back in touch
