Vice President at LMG Consulting, LLC
San Francisco Bay Area
- Current
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- Vice President at LMG Consulting, LLC
- VP/Account Director at McCann Worldgroup
- Past
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- Marketing Consultant - Lead Generation at Palm Inc.
- VP, Marketing at HumanConcepts
- Marketing Program Management at Borland
2 more...
- Education
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- Clemson University - College of Business and Behavioral Science
- University of San Francisco - Masagung Graduate School of Management
- Recommended
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3 people have recommended Bill - Connections
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149
connections
- Industry
- Marketing and Advertising
- Websites
Bill Lawler’s Summary
Senior technology marketing professional (agency & client-side) w/MBA experienced in enterprise and start-up environments, with exceptional demand generation, campaign development and team-building skills:
• Digital Program Development Planned, managed and optimized global customer acquisition and retention programs with emphasis on digital/interactive vehicles including paid/organic search, content syndication/PPL, online display media, email, websites, ad networks and social media marketing (communities, blogs, forums, LinkedIn, Twitter, Facebook, website)
• Lead Management Built/managed teams (marketing, inside sales) which created closed-loop lead management systems and workflows aligning marketing and sales activities throughout the entire revenue cycle; BANT lead scoring, lead nurturing, triggered messaging and sales enablement tools creating Sales Qualified Leads (SQL’s)
• SEO/SEM Built integrated SEM/SEO strategies designed to drive both paid and organic search traffic into optimized websites; paid search/PPC/contextual ads, keyword discovery and management, site optimization
• Social Media Marketing Developed social media strategy to grow, shape, monitor a social media presence through online community building; created internal blogs/forums, LinkedIn, Facebook and Twitter profiles, external commenting (industry blogs, tech sites, user groups) to seed thought leadership and ideas creating interest/driving inbound online traffic
• Content Development Created content/copy for online and offline marketing vehicles including email/landing pages, websites, advertising, direct mail, product data sheets and various marketing collateral
Hands-on strategic and tactical leadership with 12 years B2B/B2C technology marketing experience with the world's top tech companies (Oracle, Palm, Nortel, Siemens), software start-ups (Moai) and a global advertising agency (McCann Erickson)
Bill Lawler’s Specialties:
• Online Demand Generation
• Digital Program Development
• Social Media Marketing
• Segmentation/Targeting
• Lead Management Process
• SEM/SEO
• Offer Development
• Content Development
• Campaign Analytics/Optimization
• Marketing Automation Tools
