Bill Kobel

Current

• Vice President, Strategy and Integrated Communications at JPL

Past

• Vice President, Marketing, Communications, and Strategic Planning; Global Transitions Group at Platinum Equity
• Director, Corporate Communications at Synertech Health System Solutions
• Manager, Health and Marketing Promotions at Capital Blue Cross

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Connections

154 connections

Industry

Marketing and Advertising

Bill Kobel’s Summary

Accomplished executive with a proven track record of developing and executing strategies to drive revenue growth, improve profitability and enhance customer retention. Results-oriented leader and team builder adept at creating strategic marketing and business plans, brand strategies and integrated communications programs to achieve results in high growth and turnaround environments. Extensive experience covering all facets of marketing across diverse industries in North America and Europe, including mergers and acquisitions, information technology, telecommunications, health care and manufacturing.

Bill Kobel’s Specialties:

Strategic Marketing and Business Planning • Brand Strategy Development and Management • New Product Launches • Product Management, Packaging and Promotion • Channel Management • Budget Development and Management • Project Management • Market and Competitive Research and Analysis • Mergers and Acquisitions • Marketing Communications • Media and Analyst Relations • Integrated Offline and Online Campaigns

Bill Kobel’s Experience

• Vice President, Marketing, Communications, and Strategic Planning; Global Transitions Group

  Platinum Equity

  (Privately Held; 10,001 or more employees; Venture Capital & Private Equity industry)

  October 1998 — April 2006 (7 years 7 months)

• Director, Corporate Communications

  Synertech Health System Solutions

  (Privately Held; 501-1000 employees; Information Technology and Services industry)

  July 1996 — October 1998 (2 years 4 months)

• Manager, Health and Marketing Promotions

  Capital Blue Cross

  (Privately Held; 1001-5000 employees; Insurance industry)

  April 1987 — July 1996 (9 years 4 months)

Additional Information

Bill Kobel’s Honors:

2005 Editor's Choice Award, Communications News magazine