
Performance Excelerator
Toronto, Canada Area

Performance Excelerator
Toronto, Canada Area
I am a trusted advisor to CEO's and executive teams. I work with senior leaders to clarify and focus their organizational goals around the customer -- then align priorities and accountability to improve performance, productivity and profits.
I leverage experience gained from 25+ years working with some of the best known brands in the world to equip leadership teams with the principles, processes and tools to change the attitudes and behaviours of their teams -- to engage their people with vision, strategy, values and change that fosters and rewards exceptional performance and productivity -- resulting in improved business results.
I am a "just do it" guy with real operational experience and have worked in senior leadership roles with national and international organizations such as the Hudson Bay Company (The Bay, Home Outfitters), InBev (owners of Labatt and Anheuser Busch), Lever, Lexus Automobiles, J&J/McNeil Consumer Products, Procter & Gamble and the Province of Ontario.
I understand the principles that drive employee engagement and customer loyalty -- that grow sales and increase profits By drawing on real life experience, I am able to communicate these principles with clarity and understanding.
I have been described as “high energy”, “fun”, “thought provoking” and “full of practical ideas”. As a speaker, my interactive programs underline the critical role of customer service as a competitive advantage in the business landscape and inspire a customer-focus across the organization.
Employee Engagement
Organizational Culture Change
Exceptional Customer Service
Branded Customer Experience
Workshops/Facilitation & Professional Speaking
Team Building
Brainstorming
(Marketing and Advertising industry)
1993 — Present (16 years)
We work with leadership teams to improve business results by focusing organizational goals around the customer -- then aligning priorities, accountability and service delivery model to drive performance and productivity. This is accomplished by equiping the leaders with the principles, processes and tools to change the attitude and behaviour and cultivate an engaged "customer-focused" culture that fosters and rewards exceptional performance and productivity.
Contact: bill@billhogg.ca
(Marketing and Advertising industry)
September 2006 — May 2008 (1 year 9 months)
Responsible for re-branding the organization in support of a new Branded Customer Experience. This included establishing, developing and implementing all internal and external marketing and communication activities, internal training programs, establishing service standards, employee recognition, and customer service escalation.
(Privately Held; 11-50 employees; Internet industry)
January 2004 — August 2006 (2 years 8 months)
Responsible for building a disciplined marketing practice that drives strategic thinking and business growth to provide integrated digital solutions that enhance and deepen traditional marketing channels.
(Privately Held; Internet industry)
2002 — 2003 (1 year)
Recruited to Canada’s largest interactive technology implementer, the challenge was to build a marketing team capable of interacting with senior marketing clients and developing strategically sound interactive programs with the ability to impact and track business growth.
(Marketing and Advertising industry)
2001 — 2002 (1 year)
A privately held advertising agency with a historical retail focus, the challenge was to apply disciplined strategic thinking and process to an unstructured, fast paced retail environment that is highly personality driven.
(Privately Held; Marketing and Advertising industry)
1990 — 1993 (3 years)
As both Account Director and first Director of Creative Services, database skills were required in both strategic planning and creative development with overall responsibility for developing, creating and managing full database marketing programs on behalf of a select group of leading-edge package goods clients -- including production and program execution.
(Marketing and Advertising industry)
1989 — 1990 (1 year)
(Public Company; Marketing and Advertising industry)
1983 — 1988 (5 years)
(Public Company; IPG; Marketing and Advertising industry)
1981 — 1983 (2 years)