LinkedInBill Hartnett

Bill Hartnett

Senior Marketing, Digital and Creative Executive

Location
Greater New York City Area
Industry
Marketing and Advertising
Previous
  1. Current TV,
  2. EPIX - Studio 3 Partners,
  3. NBC Universal
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Background

Summary

An experienced cable, broadcast and digital executive who helps companies take advantage of technological innovation to use content as part of the marketing mix. Combines knowledge of traditional, social, and digital media with strong creative and strategy skills to help any company reach relevant consumers directly.

Specialties: Digital marketing, social media marketing, brand strategy, television marketing and promotion, content marketing, ad sales marketing, team leadership, copywriting, video production, public speaking

Experience

Executive Vice President, Marketing

Current TV
(9 months)New York, New York

-Oversaw Current's marketing and brand strategy for traditional and digital platforms.
-Built 15 person staff from ground up and managed $11 million budget handling brand, consumer, affiliate, social media, ad sales marketing and creative services.
-Worked closely with Current's heads of Sales, Distribution, Programming, Communications, Research and Finance.
-Launched "Politically Direct" brand repositioning with multi-million dollar media campaign resulting in increased ratings and brand awareness.
-Launched seven new shows in seven months, including The Young Turks with Cenk Uygur, The War Room with Jennifer Granholm, Viewpoint with Eliot Spitzer, The Bill Press Show, Talking Liberally with Stephanie Miller, The Gavin Newsom Show and Joy Behar: One Week Only.
-Managed Current's primary social accounts and worked with outside vendors including PeopleBrowsr (Kred), Social Flow, GetGlue, Crimson Hexagon and others to gather insights, improve curation and drive engagement across Current's social media footprint..

Creative Consultant

EPIX - Studio 3 Partners
(2 months)

Senior Vice President, NBC News Marketing

NBC Universal
(3 years 2 months)New York, New York

-Led 50 person marketing and creative services staff and implemented $16 million budget.
-Responsible for marketing, branding and promotion of NBC News and MSNBC as well as on-air work for NBC late night and NBC Specials.
-Solidified MSNBC's position as The Place for Politics, creating consistent brand identity, voice and design. The channel experienced two solid years of ratings growth.
-Launched The Rachel Maddow Show and The Ed Show.
-Developed overall brand architecture for NBC News. Maintained #1 ratings for Today, NBC Nightly News and Meet the Press for 12 years.
-Instrumental in media planning, budgeting, digital and social media innovation, hiring staff, leading staff meetings, hiring vendors and large event production.
-Oversaw development of Facebook and Twitter accounts for dozens of NBC News and MSNBC talent and shows. Worked with key talent and editorial teams to train on social media platforms. Within a few months of launch Ann Curry, Rachel Maddow and David Gregory all had more than 1 million Twitter followers.
-Organized and ran the NBC News Social Media Taskforce, working across the division to create a social strategy and tactical execution plan. Brought in outside experts to share knowledge and best practices.
-Developed and presented social media seminars to educate news division staff on use of Twitter for marketing, communications, community management and journalism.
-Drove creative and content for the NBCU CES booth for 3 consecutive years. Coordinated all NBCU properties, creating a unified corporate presence in a high profile booth.
-Created marketing and promotional campaigns for secondary NBC News properties including TheGrio, NBC Learn and NBC News Archives.
-Developed NBC News OOH strategy to create content for all OOH platforms including American Airlines, NYC Taxicabs, PATH trains and stations and 5 Times Square digital billboard.
-Member of NBCU Marketing Council, NBC News Diversity Council and NBC News Growth Council.

Vice President, NBC Agency

NBC Universal
(4 years 1 month)New York, New York

-Oversaw day-to-day operation of East Coast On-Air Marketing team.
-Supervised 30+ person staff in all on-air promotion as well as digital, viral, event and word-of-mouth marketing. Primary properties included Today, NBC Nightly News, Dateline, Meet the Press, Late Night with Conan O'Brien and Saturday Night Live.
-Brought outside film, graphics and production work in-house at NBC, saving hundreds of thousands of dollars annually. Also, reworked music licensing agreements and refocused/reduced production footprint saving nearly a million dollars annually.
-Transitioned NBC News on-air promo team into future-focused marketing group.
-Launched Today with Kathie Lee and Hoda and Later Today and oversaw major talent transitions for Today, Meet the Press, and NBC Nightly News. All talent transitions were seamless, long-term efforts requiring massive cross-network cooperation and planning.
-Created micro-sites, online content and casual games to supplement annual "Where in the World is Matt Lauer?" Today event. These efforts resulted in creating early interest in the major on-air stunt and drove deeper engagement online.
-Developed, designed and successfully pitched NBC News on iTunes.

Senior Director, Creative Services, NBC Agency

NBC
(3 years 8 months)

Director, NBC Advertising & Promotion

NBC
(1 year 4 months)

Freelance Writer/Producer/Director

NBC/AMC/Cinemax/HBO/Bravo/FOX
(3 years 7 months)

Disc Jockey

WFMU 91.1 FM
(4 years)East Orange, NJ

Programmed a weekly radio show. Set up station giveaways and promotions. Worked in the music department.

Promotion Writer/Producer

WWOR TV
(3 years 7 months)

Promotion Producer/Director

KTZZ TV
(1 year 3 months)

Disc Jockey

KCMU (now KEXP) 90.3 FM
(5 years)Seattle, WA

Programmed a weekly radio show. Participated in station promotion and fundraising efforts. Worked in music department. Trained new volunteers as disc jockeys.

Promotion Writer/Producer

KSTW TV
(1 year 7 months)

Promotion Assistant

KTZZ TV
(1 year 1 month)

Station Manager & Disc Jockey

KZUU 90.7 FM
(2 years)Pullman, WA

Oversaw 50+ person volunteer staff at campus radio station. Supervised programming, marketing, underwriting, engineering and music departments.

Skills

  • Social Media Marketing
  • Digital Media
  • Copywriting
  • Creative Direction
  • Video Production
  • Broadcast
  • Social Media
  • Advertising
  • Digital Marketing
  • Television
  • Marketing Communications
  • Digital Strategy
  • Facebook
  • Broadcast Television
  • Media Planning
  • Marketing
  • Content Strategy
  • Team Leadership
  • Music
  • Public Speaking
  • New Media
  • Executive Management
  • Radio
  • News
  • Innovation
  • Brand Architecture
  • Entertainment
  • Video
  • Event Planning
  • Integrated Brand...
  • Cable Television
  • Online News
  • Blogging
  • Social Networking
  • Strategy
  • Journalism
  • Film
  • Mobile Marketing
  • Brand Development
  • Brand strategy
  • Staff Mentorship
  • Content Marketing
  • Television News
  • Promotions
  • Publicity
  • Content Management
  • Online Advertising
  • Social Television
  • HTML
  • CSS
  • See 35+  See less

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