Bill Handy
Principal at h3 Strategic Communications
- Location
- Tulsa, Oklahoma (Tulsa, Oklahoma Area)
- Industry
- Public Relations and Communications
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Bill Handy's Overview
- Current
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- Counsel at Schnake Turnbo Frank | Public Relations
- Principal at h3 Strategic Communications
- Lecturer at Oklahoma State University
- Past
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- Visiting Assistant Professor at Oklahoma State University
- Owner at Dog Dish
- Assistant Vice President of Communications at Bank of Oklahoma
- Assistant Public Affairs Manager at State Farm Insurance
- Education
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- Oklahoma State University
- Webster University
- Recommendations
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5 people have recommended Bill
- Connections
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500+ connections
- Websites
Bill Handy's Summary
I help organizations achieve their objectives by leveraging new communication platforms and some old fashioned ones too. My passion is moving the conversation from "we want a Facebook page" to "How are we going to make a difference." At H3 we've created some amazing and successful efforts.
My bio is below:
Bill Handy has more than fifteen years of advanced technical, management and academic experience in the field of public relations, marketing, strategic communications and strategic planning.
He Co-Owns H3 Strategic Communications with his business partner and wife. They previously owned, Dog Dish, an upscale retail boutique for pets and pet owners which they sold in 2009.
He is a past Visiting Professor in the Oklahoma State University School Media and Strategic Communications and is considered an expert in public relations, strategic communications, social media and emerging communication technology. He created and still teaches the one of the first courses in the U.S. dedicated solely to the study of social media as it relates to strategic and tactical uses. Most recently he headed up the iPad Pilot at Oklahoma State University which continues to receive international attention.
He has received a number of awards and accolades, most recently Oklahoma State University’s Ad Club Professor of the Year and the Oklahoma Alliance for Animals James Kraft Lifetime Achievement Award. Bill was inducted into the Golden Key International Honour Society as an Honorary Member and was the the 2009 recipient of the Achafoa Mortar Board Chapter Golden Torch Award which is given to a single faculty member, from each college, whom the chapter believes has made significant contributions toward the success of students, specifically for their dedication to promoting scholarship, leadership and service.
Super human strength - The ability to know the difference between a goal, objective, strategy and tactic.
Specialties
Strategic communications, public relations, social media engagement, strategic planning, and academic initiatives.
Bill Handy's Experience
Principal
h3 Strategic Communications
Privately Held; 1-10 employees; Public Relations and Communications industry
2009 – Present (3 years) Tulsa, Oklahoma
We provide strategic communications counsel to industry leaders, international non-profits and educational institutions with an emphasis in the area of emerging communication technology/social media.
Highlights of 2010 include:
*The development of an online awareness effort surrounding a one billion dollar capital campaign and the successful development and implementation of a comprehensive, social media based resource/website for new students to a state university. This successful launch has led to a more comprehensive enterprise wide social platform for students and faculty.
Highlight of 2011 - The green-light to move ahead with OKStateU, an university wide social media site created specifically for Oklahoma State University students. The decision was based on the successful launch and achieved objectives of OKStateU 1.0, a test pilot of sorts.
Lecturer
Oklahoma State University
Educational Institution; 1001-5000 employees; Higher Education industry
May 2007 – Present (5 years 1 month)
Although I've shifted my focus back to the practice side of the industry I've agreed to stay on and teach the Social Media course I created for the University.
Visiting Assistant Professor
Oklahoma State University
Educational Institution; 1001-5000 employees; Higher Education industry
January 2007 – June 2011 (4 years 6 months)
I am a Visiting Professor* at Oklahoma State University in the School of Media and Strategic Communications where my area of research and scholarship includes public relations, strategic communications, emerging electronic communications (some call it social media) and PR technology. I also developed and teach the first university course dedicated solely to the study of Social Media as it relates to public relations, marketing and communications.
In 2010 along with my responsibilities as a faculty member I coordinated the successful launch of an iPad pilot program which received international attention, developed the first OSU iTunesU course which includes an entire course curriculum and responded to more than nineteen media interviews related to university activity and my work in the field of strategic communications.
In 2009 I developed and current teach one of the first higher education courses in the U.S. dedicated solely to the strategies and tactics associated with Social Media as it relates to strategic communications.
This same year I received the Achafoa Mortar Board Chapter Golden Torch Award which is given to a single faculty member, from each college, whom the chapter believes has made significant contributions toward the success of students, specifically for their dedication to promoting scholarship, leadership and service.
I also received two nominations for the College of Arts and Science Outstanding Professor and was inducted into the Golden Key International Honour Society in recognition of my commitment to higher education and outstanding job as a Visiting Professor.
*Visiting professor are not tenure track and not required to publish research. I am required to keep my fingers on the pulse of the Public Relations and Strategic Communications industry as well as new research/scholarship specific to this area of emphasis. Simply put I stand at the crossroads of academia and practice.
Owner
Dog Dish
October 2002 – October 2009 (7 years 1 month)
An upscale retail boutique for pets and pet owners. We built this from an idea (I still have the original note cards) into the largest pet boutique in Green Country.
It was also my playground to try new and innovative ways to engage customers through a variety of traditional and new communication techniques. With the exception of Dog Dish TV (we never could get that off the ground) all the implemented ideas were successful in helping achieve specific objectives.
We sold this business in 2009 not because we were looking to sell but because we were approached by a buyer and the one thing I know to be true - when opportunity knocks you better answer the door.
Highlights included:
Being highlighted by the Tulsa Chamber of Commerce and Mayor’s office as examples of model entrepreneurship via print, radio and television advertisements and public presentations.
Successfully increased sales by more than 15% annually since opening (industry standard is 4.6%) through a variety of successful strategic integrated marketing campaigns.
Creator and author of “Tails from the Dish” a bi-monthly e-newsletter with a 21% read rate (retail industry standard is 6%).
Increased the visibility of Dog Dish through more than fifty-eight coordinated feature stories in local and national print, broadcast and online media.
Co-produced three, sixty and thirty second commercials.
Developed, coordinated and promoted more than seventy-two in-store events for customers to attend with their pet.
Created and implemented a strategic philanthropy plan to streamline incoming requests and maximize the awareness of contributions.
Responsible for development and coordination of all aspects of dogdish.com website, including the transition to a social site which provided customers with the ability to create their own profile pages, upload content, post reviews, blogs, video and images, as well as the opportunity to interact with each other online.
Assistant Vice President of Communications
Bank of Oklahoma
Public Company; 1001-5000 employees; BOKF; Banking industry
March 2000 – October 2001 (1 year 8 months)
Responsible for the day-to-day operations of the bank's corporate internal and external communications including its online publication and annual report.
Assistant Public Affairs Manager
State Farm Insurance
Privately Held; 10,001+ employees; Insurance industry
1992 – 2000 (8 years)
Responsible for the selection, training, development and management of a public relations, public affairs and internal communications division with a budget of $1.5 million.
Coordinated all internal and external messages including executive support, speech writing, weekly executive updates, company newsletters and publications.
Increased overall understanding and awareness of company issues through a successful redesign of a monthly internal publication distributed to more than 2000 associates and a regional Intranet site.
Developed specific loss reduction campaigns through a variety of mediums including news stories, brochure development and public service announcements which resulted in an overall decrease in the number of claims.
Increased positive story placement by 400% in two years through a media campaign designed to build relations with key journalism professionals.
Created a five-year “Child Passenger Safety Education Campaign”, an integrated marketing campaign dedicated to reducing the number of children injured and killed in vehicle crashes.
Developed a team of dedicated public relations professionals to provide 24/7 crisis communication response which resulted in the successful handling of all crisis communications during my tenure.
Enhanced the ability to impact state and federal legislation through an internal grassroots campaign resulting in legislative relations between every legislator, both state and federal, and at least one company associate.
Created and promoted integrated marketing opportunities and tools for the sales division to use in professional marketing campaigns.
Increased the visibility of the company’s philanthropic efforts while reducing the overall dollar amount of contributions with the development and implementation of a contributions matrix that provided consistent and focused consideration of all philanthropic support.
A history of successful speaking engagements as an expert on legislative issues.
Bill Handy's Honors and Awards
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James Kraft Lifetime Achievement Award
Oklahoma Alliance for Animals- December 2009
Awarded for support of animal related efforts. Other recipients include Dean Michael D. Lorenz, DVM among others.
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Golden Key International Honour Society Honorary Member
Golden Key International Honour Society- September 2009
For recognition of academic achievement.
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Achafoa Mortar Board Chapter Golden Torch Award
Achafoa Mortar Board Chapter - Oklahoma State University- March 2009
The Achafoa Mortar Board Chapter Golden Torch Award is given to a single faculty member, from each University College, whom the chapter believes has made significant contributions toward the success of students, specifically for their dedication to promoting scholarship, leadership and service.
Bill Handy's Skills & Expertise
- Strategic Communications
- Public Relations
- Social Media
- Social Media Marketing
- Social Media Development
- Public Speaking
- Online Marketing
- Marketing Strategy
- Interactive Marketing
- Advertising
- Online PR
- Online Communications
- Online Communities
- Corporate Communications
- Communications Strategy
- Communications Planning
- Integrated Marketing
- Integrated Media
- SMO
- Strategic Planning
- Non-profits
- Research
- Community Relations
- Media Relations
- Social Networking
- Crisis Communications
Bill Handy's Education
Oklahoma State University
MS, Mass Communications
2001 – 2006
Webster University
BS, Business Administration and Marketing
1989 – 1992
Bill Handy's Additional Information
- Websites:
- Groups and Associations:
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PRSA
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- Honors and Awards:
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2009 recipient of the Achafoa Mortar Board Chapter Golden Torch Award which is given to a single faculty member, from each college, whom the chapter believes has made significant contributions toward the success of students, specifically for their dedication to promoting scholarship, leadership and service.
2009 Golden Key International Honour Society Inductee
2010 Advertising Club Professor of the Year
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