CEO at WireSpring Technologies, Inc.
Miami/Fort Lauderdale Area
- Current
- Education
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- Duke University
- Connections
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210
connections
- Industry
- Marketing and Advertising
- Websites
Bill Gerba’s Summary
The bulk of my experience and expertise involves using technology to meet and exceed marketing objectives. I'm particularly active in the digital signage (digital out-of-home or "dOOH") space, and have worked on numerous shopper marketing, retail media and digital signage projects in retail, health care, hospitality and other vertical markets.
Bill Gerba’s Specialties:
digital signage, shopper marketing, out-of-home advertising (OOH), narrowcasting, kiosks, self-service, competitive analysis, new-media marketing, corporate blogging, technology program management, application design, user interface design, participant observation
Bill Gerba’s Experience
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CEO
WireSpring Technologies, Inc.
(Computer Software industry)
May 2000 — Present (9 years 7 months)
As co-founder and CEO, I help to build and maintain WireSpring's position as an industry leader in the digital signage, interactive kiosk and retail media fields. My day-to-day tasks are varied and include traditional sales and marketing activities, lots of blogging, and overseeing the ongoing development of our core software product line.
Additional Information
Bill Gerba’s Websites:
Bill Gerba’s Interests:
advertising, marketing, digital signage, retail anthropology, cultural anthropology, writing, creative problem solving, technology, history, surfing
Bill Gerba’s Groups:
POPAI,POPAI Digital,Kiosks.org Association,FORTUNE Business Leader Council
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Digital Out of Home -
Next Gen Market Research (NGMR) The fastest growing Consumer Insights group -
Shopper Insights & Marketing Professionals -
Retail Industry Experts -
POPAIdigital - Digital Media in Retail -
Digital Signage Link -
Kiosk Industry Group -
Retail Industry Professionals Group -
Digital Signage Advertising -
In-Store Implementation Network -
Digital Signage Experts Group -
Worldwide Digital Signage Network -
Digital Signage -
Digital Signage Industry Connection -
Out-of-Home Advertising Professionals -
OOH Digital Signage Forum -
Digital Signage Audience Measurement -
Duke University Alumni Network -
FOLIO: MediaPRO -- Magazine & eMedia Publishing Professionals -
POPAI - The Global Association for Marketing at Retail -
Global OOH Media -
Digital Signage @work -
In-Store Advertising Professionals -
In-Store TV Professionals -
Audience Metrics
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Digital Signage Universe -
Digital Signage Expo -
In-Store Execution Professionals -
Open Digital Signage -
Linux based Kiosk solution -
Healthcare Digital Media
