Bill Fowle

Current

• Vice President at TMP Directional Marketing
• CTO/CMO at Asset LifeCycle

Past

• Search Strategist at H&R Block
• Director at Output Technology Solutions | A division of DST Systems Inc.

Education

• University of Kansas

Recommended

37 people have recommended Bill

Connections

500+ connections

Industry

Internet

Websites

• Marketing
• Perspective
• Recycling

Bill Fowle’s Summary

Seasoned SEO expert in support of the strategic acquisition, fulfillment, growth and retention of existing/new business as it relates to search engine marketing client programs. An experienced internet veteran, involved in many areas of online activities and technology including: SEO, PPC, Local Search, top tier bid management technologies, website architecture, content management systems, social media, Web 2.0, and technology integration. Experience managing large and small media budgets while allocating the media mix to maximize delivery of transactions/leads at the optimal cost per acquisition. Proven track record for driving growth and delivering against extremely aggressive metrics. Strong understanding of internet media economics. Extensive and disciplined approach to online conversion optimization. Great working relationship with key contacts at the major search engines. Interested in the development, deployment , integration, and innovation of information systems and technologies which support internal business operations of an organization and end-user/client solutions.

Bill Fowle’s Specialties:

SEO, passion for Web 2.0, SMO, Social Media Marketing, SEM, PPC, Conversion Optimization, Advanced Website Design & Development & Hosting & Usability & Analytics, CMS (Interwoven, Vignette, etc.), Search Engine Algorithms, Link Building/Development/Partnerships

Bill Fowle’s Experience

• Vice President

  TMP Directional Marketing

  (Privately Held; 501-1000 employees; Marketing and Advertising industry)

  February 2006 — Present (3 years 6 months)

  Responsible for supporting the strategic acquisition, fulfillment, growth and retention of existing/new business search engine marketing client programs along with product development and elements of technology as it relates to search engine marketing, lead generation, conversion optimization, and all that encompasses 'search'.

• CTO/CMO

  Asset LifeCycle

  (Renewables & Environment industry)

  April 2004 — Present (5 years 4 months)

  Responsible for the development and deployment of information systems and technologies which support internal business operations of the organization, including: database applications, network infrastructure, desktop services, website design/development, SEM/SEO, PR, branding, and ecommerce initiatives.

• Search Strategist

  H&R Block

  (Public Company; 10,001 or more employees; hrb; Financial Services industry)

  August 2001 — April 2006 (4 years 9 months)

  Involved in many areas of online activities and technology, including website architecture, content management system administration, all optimization and search related initiatives.

• Director

  Output Technology Solutions | A division of DST Systems Inc.

  (Public Company; 10,001 or more employees; dst; Information Technology and Services industry)

  August 1993 — September 2001 (8 years 2 months)

  Responsibilities included client data archival/retrieval solutions such as long-term data archiving (microfiche/film) and more readily accessible data retrieval solutions (digital).

Bill Fowle’s Education

• University of Kansas

  Bachelors , Environmental Science

  Activities and Societies:

  Phi Kappa Theta Fraternity

Additional Information

Bill Fowle’s Websites:

• Marketing
• Perspective
• Recycling

Bill Fowle’s Interests:

SEO, 2012, Mayans, the internet, Sumerians, ancient/current/future technology, gadgets, electronics, wind energy, solar power, taking pictures, ancient pyramids/cultures/societies, history, Atlantis, SETI, space exploration, sushi, seafood, college basketball, professional baseball, plate tectonics, genetic manipulation, stem cell research, cloning, environmental issues, overcoming obstacles through the implementation and use of technology...

Bill Fowle’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch