Business Development / Developer Relations
Greater New York City Area
- Current
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- Consultant at POD Associates
- Past
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- Business Development & Developer Relations at Manifesto Games
- Sales & Business Development at Arkadium Games
- Director of Business Development, Online Media at American Express Publishing
- Consultant at Crossover Technologies
- Education
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- Stern School of Business, NYU
- Dartmouth College
- Recommended
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3 people have recommended Bill - Connections
-
500+
connections
- Industry
- Computer Games
- Websites
Bill Folsom’s Summary
Experienced media professional (books, magazines, internet, games) now specializing in the videogame industry
Bill Folsom’s Specialties:
Broad experience in marketing, sales, business development, IT management and production. Key competencies in content acquisition, online marketing and promotion, strategic planning and creating/nurturing partnerships. Excellent communication, teambuilding, and cross-discipline skills. Flexible and effective problem-solver.
Bill Folsom’s Experience
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Consultant
POD Associates
(Computer Games industry)
January 2009 — Present (11 months)
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Business Development & Developer Relations
Manifesto Games
(Privately Held; Computer Games industry)
December 2005 — December 2008 (3 years 1 month)
Responsible for establishing key strategic partnerships for this PC 'indie label' game publisher which specializes in digital distribution. Licensed over 200 games from 70 developers worldwide, as well as sublicensed out to alternate online distributors.
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Sales & Business Development
Arkadium Games
(Privately Held; 1-10 employees; Computer Games industry)
November 2004 — February 2005 (4 months)
Responsible for sales and licensing of Arkadium's tournament-based online multi-player game system as well as both advergaming and custom game development projects
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Director of Business Development, Online Media
American Express Publishing
(Public Company; 201-500 employees; Publishing industry)
July 1999 — November 2002 (3 years 5 months)
Directed marketing and web development for TravelandLeisure.com and FoodandWine.com including business development, online advertising, e-commerce initiatives and value-add for print advertising. Managed 3-6 staff, freelancers and consultants. Selected achievements include:
* Tripled number of 2001-2002 magazine subscriptions generated from the web by: creating a 100% reliable order system; keyword buys on Google and Overture; online sweepstakes; partnerships with AOL Time Warner, Earthlink, etc.; creating and testing of new advertising creative.
* Managed the conversion of web content management system from a rigid, non-dynamic single-user type, to a flexible, scalable one based on an industry standard. Completed the project in aggressive 3-month timeframe and fulfilled AOL partnership contract terms.
* Created customized online marketing enhancements for online and print advertisers, working with a diverse variety of advertising clients. -
Consultant
Crossover Technologies
(Public Company; 11-50 employees; Entertainment industry)
October 1996 — December 1996 (3 months)
Analyzed this online and cd-rom game developer's game design client proposals in an attempt to standardize into modular templates.
Bill Folsom’s Education
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Stern School of Business, NYU
MBA , Marketing , September 1988 — June 1994
- Activities and Societies:
- Researched business opportunities on the internet, independently and in conjunction with Prof. Ajit Kambil, responsible for the EDGAR SEC database internet project. Independent research completed on the future of electronic publishing, including professional journals and ebooks.
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Dartmouth College
BA , Psychology , September 1980 — June 1984
- Activities and Societies:
- Activities included Outward Bound, Barbary Coast Jazz Ensemble, Foreign language study
Additional Information
Bill Folsom’s Websites:
Bill Folsom’s Interests:
cave exploration, videogames, technology, baritone saxophone
Bill Folsom’s Groups:
* Member, International Game Developers Association, volunteer for local NYC chapter
* Treasurer, Northeastern Cave Conservancy
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International Game Developers Association -
NYU Stern School of Business -
Dartmouth College Alumni -
Casual Games -
Social Game Developers
Bill Folsom’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- new ventures
- job inquiries
- expertise requests
- reference requests
- getting back in touch
