SEM Analyst at KoMarketing Associates
Greater Boston Area
- Current
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- SEM Analyst at KoMarketing Associates
- Past
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- Intern at KoMarketing Associates
- Marketing Intern at Rolf C. Hagen USA Corp.
- Partner at 2 Poor College Kids
- Accounting Assistant at Rolf C. Hagen
- Education
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- Bentley University
- Westborough High School
- Recommended
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2 people have recommended Bill - Connections
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110
connections
- Industry
- Internet
- Websites
Bill DeRusha’s Summary
Enthusiastic young professional with a passion for learning and bringing creativity to the workplace. Interested in internet marketing, web 2.0, SEM/SEO, as well as traditional advertising including print media and television advertising. Excels in learning new skills (especially computer skills) and constantly strives to be challenged.
Bill DeRusha’s Specialties:
Keyword research, competetor analysis, social media strategy, video production, finalcut pro, HTML, XHTML, PHP, CSS & JavaScript
Bill DeRusha’s Experience
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SEM Analyst
KoMarketing Associates
(Privately Held; 1-10 employees; Internet industry)
June 2008 — Present (1 year 6 months)
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Intern
KoMarketing Associates
(Privately Held; 1-10 employees; Internet industry)
May 2007 — May 2008 (1 year 1 month)
• Performed keyword research and keyword generation for clients’ paid search campaigns
• Generated leads for clients to support organic search campaigns and general link building strategies
• Created and edited strategy guides for using social networks to build web presence
• Integrated all client leads into Salesforce.com after customizing the database to suit the company’s specific needs
• Performed website maintenance including custom PHP scripts, design work, and wordpress integration
• Contributed to the company blog as a writer and by adding back-end customizations like PHP scripts and plug-ins -
Marketing Intern
Rolf C. Hagen USA Corp.
(Privately Held; 51-200 employees; Consumer Goods industry)
June 2006 — January 2007 (8 months)
• Assisted marketing team in their overall duties
• Managed Electronic Asset Database including updating, maintaining, and adding images of current products
• Created and distributed publication ad booklet to sales force detailing the ads which will be run through 2006
• Created and distributed support material catalog to sales force containing POP and promotional items to offer clients
• Updated copy, formatting, and images in instruction manuals using QUARK
• Assisted in new product launches to distributors
• Headed a full market analysis of current Hagen aquatic products including SWOT analysis and expert interviews -
Partner
2 Poor College Kids
(Partnership; 1-10 employees; Food & Beverages industry)
June 2004 — August 2004 (3 months)
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Accounting Assistant
Rolf C. Hagen
(Privately Held; 201-500 employees; Warehousing industry)
June 2002 — August 2003 (1 year 3 months)
• Proficient in accounts payable and accounts receivable functions
• Assumed full responsibility in accounts receivable and accounts payable during functional vacation periods
• Streamlined accounts receivable and accounts payable areas by creating and adapting multiple report spreadsheets
• Assisted human resources, sales, and customer service in special projects
• Spearheaded a multi-departmental shift from paper records to scanned “DocStar” electronic records
Bill DeRusha’s Education
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Bentley University
Bachelor of Science , Marketing , 2004 — 2008
- Activities and Societies:
- Alpha Psi Omega, Bentley Jazzband.
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Westborough High School
Diploma , 2000 — 2004
Additional Information
Bill DeRusha’s Websites:
Bill DeRusha’s Interests:
SEM, social media, advertising, TV, film, script writing, print media, baseball, football, stage acting, improv acting, saxophone, guitar, snowboarding, programming, web design, web development
Bill DeRusha’s Groups:
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Bentley University Alumni -
Bentley University Alumni - Class of 2008
Bill DeRusha’s Honors:
President's Academic Scholarship: Bentley College 2004
Hartnett Business Plan Award: Bentley College 2006
Dean's List: Bentley College 2005, 2006, 2007
