Bill Church

Bill Church

Retired writer living and thriving in Durham, North Carolina.

Raleigh-Durham, North Carolina Area
Writing and Editing

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Bill Church's Overview

  • Free Lance Writer at Bill Church Writes

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Bill Church's Summary

Bill Church, brings extensive experience as a journalist to his present role as a freelance writer and blogger. Since moving to Austin, Texas in 2009, Bill has founded and written a very popular blog about the Austin TV news scene, "The Austin Listening Post." As a freelance writer, he has written for the Impact newspaper chain and produced marketing materials for corporations.

From 2004-2009, Bill founded and ran his own communications company, Florida-based Sandpiper Public Relations. He interviewed leading South Florida executives and wrote numerous company and personal profiles for the Scripps Treasure Coast Newspaper chain. For National City Bank’s (now PNC's) Florida operations, Bill researched and wrote a quarterly online employee newsletter. Bill also served as an adjunct instructor in communications at Florida Atlantic University, teaching courses in news reporting & writing and in public relations.

Previously, Bill had a very successful career in television news at four different major market network affiliates. After early years as a news writer, on-air reporter and news producer, Bill rose to news director, leading all news writing and production operations of a 40-person San Antonio, Texas network television affiliate.

Bill then began a second career, directing media relations at a Fortune 500 multinational manufacturer, at a large utility and for a major region of one of the world's largest international professional services firms. A major portion of his time included the writing of news releases, news “pitch” letters, internal print and electronic newsletters, and speeches.

Bill earned bachelors and masters degrees in journalism from the Medill School of Journalism at Northwestern University,


Writing for print or web, editing, specialties in personal and corporate profiles, business, sports, politics, music, food & wine, internal and external corporate writing, media training,especially for broadcast.

Bill Church's Experience

Free Lance Writer

Bill Church Writes

March 2009Present (5 years 7 months) Raleigh-Durham Area

Bill is a mostly-retired free lance writer who lives and works in the Raleigh-Durham area. He is a veteran of three different journalistic careers--television news, public relations and teaching.

Founder & Principal

Sandpiper Public Relations LLP

January 2004March 2009 (5 years 3 months)

•Founded Florida-based public relations consulting and writing firm.
•Researched and wrote internal web-based employee newsletter for major bank.
•Wrote wine column for leading gourmet wine store owner.
•With change in career to freelance writing, spent several years writing corporate profiles for the Scripps Treasure Coast Business Journal and personal profiles of leading citizens and philanthropists for the Luminaries section of the Scripps Treasure Coast chain on the east coast of Florida.

Adjunct Instructor of Communications

Florida Atlantic University

Educational Institution; 1001-5000 employees; Higher Education industry

January 2005April 2008 (3 years 4 months)

Taught undergraduate courses in News Reporting and Writing and in Public Relations

Director Public Relations, Lake Michigan Area

Ernst & Young LLP

Privately Held; 10,001+ employees; Accounting industry

July 1990June 2004 (14 years)

•Directed all media relations/public relations activities for the third largest office of one of the world's largest accounting and professional services firms offering audit, tax and consulting services.
•Ongoing media relationship building, news release writing, story placement and media response in Chicago, Milwaukee, and West Michigan.
•Worked with wide range of reporters and editors in general media and trade press. Established a proactive media relations program that took the firm's Chicago office from virtually no media coverage to frequent stories, quotes, interviews and mentions in print and broadcast media both locally and nationally, including the Wall Street Journal, New York Times and CNN. Included stories across all functional and industry lines.
•Trained firm's partners and other professionals with no knowledge of media in dealing with reporters in print and broadcast interview situations.
•Conceived and implemented an internal web site for Lake Michigan Area internal communications. Previously, conceived and wrote internal print newsletter, followed by electronic newsletter.
•Served as firm liaison to the Chicago Marathon to guarantee maximum benefit in support of firm role as title sponsor of the Ernst & Young Team Challenge.

Bill Church's Skills & Expertise

  1. Writing
  2. News Stories
  3. Business Profiles
  4. News Releases
  5. Newsletters
  6. Feature Writing
  7. Employee Communications
  8. Press Releases
  9. Internal Communications
  10. Editorial

Bill Church's Education

Northwestern University

MSJ and BSJ, Journalism


Contact Bill for:

  • consulting offers
  • new ventures
  • business deals
  • reference requests
  • getting back in touch

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