Bhooshan Pandya (Certified Usability Analyst)

Current

Marketing Manager - User Experience Design at Tata Consultancy Services

Past

Senior Designer at Right IT Solutions
Visualiser at Milestone Interactive (Sole Proprietorship)

Education

Human Factors International
L S Raheja School of Art

Recommended

3 people have recommended Bhooshan

Connections

134 connections

Industry

Design

Websites

Bhooshan Pandya (Certified Usability Analyst)’s Summary

I have about a decade of experience in design and usability. My current job provides me the creative room to work and take critical decisions. My ultimate aim is to institutionalize Usability within an organization that will enable the company to make user-friendly GUIs and improve upon the user's experience.

I also spend time in understanding the role of communication design for emarketing and the role that technology can play. As more and more organizations compete on-line to sell their ideas, there is a definite need to translate the leadership vision and values through deft and crisply designed documents. The proper use of technology ensures the unobtrusive delivery of the message to the end-user. However, I personally believe it can only be achieved if the user-experience exceeds the user's expectation from the website. Excessive use of eye-candy technology ultimately blinds the user from his task.

Going forward, I would like to initiate research and analysis in the field of Human Computer Interaction (HCI), a field where I have associated myself over the past few years. HCI is also closely knit to user experience design which is the prime motivator for on-line transactions and dissemination of information. At the same time, I am also interested in studying brand communication strategy for on-line marketing and how usability principles can help in achieving the results seamlessly without compromising the least on the overall user-experience.

Bhooshan Pandya (Certified Usability Analyst)’s Specialties:

› User Experience Design
› Visual/Graphic Design
› Online Branding and Identity
› Human Factors
› Usability Engineering
› Interaction Design
› User Research
› Communications Design
› Online Marketing
› eMarketing
› Customer Experience

Bhooshan Pandya (Certified Usability Analyst)’s Experience

Marketing Manager - User Experience Design

Tata Consultancy Services

(Public Company; 10,001 or more employees; Information Technology and Services industry)

May 2004 — Present (4 years 5 months)

Working on TCS' Corporate Website which includes:
• Maintaining UI Design Standards, Information Architecture, Task & Process Flow
• Creating page layouts, Conceptual Design, High/Low Fidelity Prototyping
• Devising User Interfaces and applying usability principles to portals as well as applications, the primary role is to improve the GUI, solve navigational issues, presenting new ideas to the team members, helping developers in improving the UIs, standardizing templates and prototypes
• Creating personas
• Working with Team and / or business analysts to understand user needs, business and functional requirements to develop interactions and navigation systems
• Monitoring the performance and results of product; identifying and evaluating improvement options
• Responsible for the visual quality, overall look and feel of the site
• Working at bridging user and business requirements; applying and instigating branding awareness through a quality design framework
Senior Designer

Right IT Solutions

(Privately Held; 1-10 employees; Computer Software industry)

November 2003 — April 2004 (6 months)

In my short tenure at the company I successfully designed their brand identity and implemented the same across various media including the web and direct mailers. My other responsibilites included designing of pages and implementing the same into HTML.
Visualiser
Milestone Interactive (Sole Proprietorship)

(Sole Proprietorship; 11-50 employees; Design industry)

April 1999 — April 2002 (3 years 1 month)

Designing web pages & implementing the same, Graphics optimisation and integration into templates.

Bhooshan Pandya (Certified Usability Analyst)’s Education

Human Factors International

Certified Usability Analyst (CUA), Human Computer Interaction, 2005 — 2006

Any individual who wishes to inculcate usability must attend the HFI sessions. Personally I have found the training very enriching and the instructors are also from the field itself. The atmosphere is very cordial and the literature provided by the institute is also very exhaustive.

Activities and Societies:

Treasurer for SIGCHI's Mumbai chapter, the Special Interest Group for Computer Human Interaction.
L S Raheja School of Art

G D Art (Com.), Graphic Advertising and Typography, 1992 — 1998

I was a singer during my academic years.

Activities and Societies:

Participated in numerous talent contests including:
• Semi-Finalist for 'Siyaram's Antakshari on JAIN TV
• Finalist for TALENT 95 Sangeet Khazana contest

Additional Information

Bhooshan Pandya (Certified Usability Analyst)’s Websites:

Bhooshan Pandya (Certified Usability Analyst)’s Interests:

User Experience Design is my core interest for research. Making applications and webpages usable is my ultimate goal. The aim is to make this world usable through the science of usability and institutionalizing the same at my workplace.

Bhooshan Pandya (Certified Usability Analyst)’s Groups:

Currently the treasurer for SIGCHI Mumbai chapter. The aim of this highly acclaimed institution is to bring interaction designers under one umberella., SurfUnion Forums