Brian Handrigan

Current

• Accountable, Mobile & New Media Marketing at GraMATR, LLC

Past

• Accountable Marketing Strategy/ Tools, Advanced Analytics and Digital Media at Marketing Direct, Inc.
• Technology & Business Strategy at The Odyssey Group
• Director Business Development at Vention

• Digital Media, Internet Strategy & Asset Management at Vertis
• Digital Media, Internet Strategy & Asset Management - Fusion DSG (UK) at Vertis
• Digital Media, Internet Strategy & Asset Management - Digital Solutions Group at Vertis
• Digital Media, Internet Strategy & Asset Management - Digital Dimensions at Vertis

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4 more...

Education

• Fontbonne University
• Rhode Island College
• United States Naval Academy

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Recommended

12 people have recommended Brian

Connections

174 connections

Industry

Executive Office

Websites

• Accountable & Mobile Marketing
• The Accountable Marketing Blog

Brian Handrigan’s Summary

Business & Marketing strategist with a bent towards accountable media.
From Database Marketing through Direct Mail, email, sms text & online / interactive media, I have worked to better understand, track and optimize accountable marketing programs with best practice based influences.

Brian Handrigan’s Specialties:

Advanced analytics program definition / management, new media technologies (sms, mms, email, internet, Interactive, etc), small to large scale marketing database design, implementation & management. Experience understanding healthcare marketing challenges - specifically HMO individual marketing challenges for under & over 65 product categories & PBM optimization challenges.

Brian Handrigan’s Experience

• Accountable, Mobile & New Media Marketing

  GraMATR, LLC

  (Privately Held; Marketing and Advertising industry)

  July 2007 — Present (2 years 5 months)

  Responsible for business management, client strategy development, new media (social, sms text, email, web, interactive, SEO / SEM, etc.) integration.
  Driving strategic technology direction via marketing database, data warehousing, data mining & business intelligence principles.

• Accountable Marketing Strategy/ Tools, Advanced Analytics and Digital Media

  Marketing Direct, Inc.

  (Privately Held; Marketing and Advertising industry)

  September 2001 — June 2007 (5 years 10 months)

  Developed strategic technology platform for marketing intelligence services
  Managed Advanced Analytics Group
  Member of the Executive team
  Drove client marketing strategy
  Responsible for new media strategy (internet, interactive, sms text, email, SE), SEM, etc.)
  Active in business & client relationship development

• Technology & Business Strategy

  The Odyssey Group

  (Privately Held; Management Consulting industry)

  December 2000 — September 2001 (10 months)

  Managing principal driving business activities along with client technology management consulting and strategic planning initiatives.

• Director Business Development

  Vention

  (Privately Held; 51-200 employees; Internet industry)

  July 2000 — December 2000 (6 months)

  Dot com implosion experience...

• Digital Media, Internet Strategy & Asset Management

  Vertis

  (Privately Held; Marketing and Advertising industry)

  October 1999 — June 2000 (9 months)

  Post Ex-Pat transition position

• Digital Media, Internet Strategy & Asset Management - Fusion DSG (UK)

  Vertis

  (Privately Held; Marketing and Advertising industry)

  February 1998 — October 1999 (1 year 9 months)

  Launched & Managed Fusion DSG digital asset management & workflow services company in European Union Market.

• Digital Media, Internet Strategy & Asset Management - Digital Solutions Group

  Vertis

  (Privately Held; Marketing and Advertising industry)

  January 1997 — February 1998 (1 year 2 months)

• Digital Media, Internet Strategy & Asset Management - Digital Dimensions

  Vertis

  (Privately Held; Marketing and Advertising industry)

  December 1994 — January 1997 (2 years 2 months)

  Pre-Aquisition by Vertis, drove technology, services & business strategies along with President of this Start-Up

Brian Handrigan’s Education

• Fontbonne University

  MBA , 2000 — 2001

• Rhode Island College

  BA , English - 19th Century American Literature , 1989 — 1991

• United States Naval Academy

  1987 — 1989

Additional Information

Brian Handrigan’s Websites:

• Accountable & Mobile Marketing
• The Accountable Marketing Blog

Brian Handrigan’s Interests:

Family, business strategy, new media marketing, proximity / location marketing, customer relationship marketing, golfing, reading.

Brian Handrigan’s Groups:

•    On Startups - The Community For Entrepreneurs
•    Inbound Marketers - For Marketing Professionals
•    Business Intelligence Group
•    eMarketing Association Network
•    TopLinked.com (Open Networkers)
•    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
•    Cloud Computing
•    MEDICARE MARKETING ASSOCIATION
•    LinkedWorking St. Louis
•    RoR (Ruby on Rails) Open Source Network
•    Database Marketers
•    TopLinked Marketing Professionals
•    TopLinked Entrepreneurs
•    EO Accelerator
•    Masters of Digital Assets
•    Ebooks, Ebook Readers, Digital Books and Digital Content Publishing
•    St. Louis Small Business Monthly
•    The Ad Club of Saint Louis
•    Job Hunt 2.0
•    Life in a Six Word World
•    Friends of Brand Amplitude

Brian Handrigan’s Honors:

St. Louis RCGA Gate Award for service on the board of the Technology Gateway

Brian Handrigan’s Contact Settings

Interested In:

• career opportunities
• consulting offers
• new ventures
• job inquiries
• expertise requests
• business deals
• reference requests
• getting back in touch