
Web Metrics Analyst at IBM India Pvt Ltd
Kolhāpur Area, India

Web Metrics Analyst at IBM India Pvt Ltd
Kolhāpur Area, India
Responsible for providing reporting and analysis of the online
channel and its visitors.
Drive website performance by analyzing multiple sources of data and providing expert knowledge and insight into online business and customer behavior as well as in-store influence of the website.
Measure and analyze site clickstream data,traffic patterns, funnel conversion, as well as content and product performance.
Make recommendations for optimization of the online customer experience by utilizing the full ecosystem of data sources including web analytics, transactional data, offline data, customer insights, industry research and competitive intelligence.
Meet with internal clients to assess needs and relay appropriate insights.
Identify business challenges, conduct analyses and provide insights with recommendations to address business needs.
Troubleshoot data collection issues and project manage data collection resolution/solution.
Dream to work on a wide variety of projects across the Enterprise and exposure to many business teams with the ability to make recommendations for continuous
improvement.
(Marketing and Advertising industry)
August 2009 — Present (5 months)
(Privately Held; Marketing and Advertising industry)
August 2008 — August 2009 (1 year 1 month)
1. Working independently to meet multiple project deadlines
2. Configure and customize various Web analytics tools to meet client business reporting needs
3. Generating reports from external and internal data sources and ensuring that team members have the information necessary to make informed business, marketing and sales decisions
4. Generate and automate key metric reports and assuming the role of Web reporting expert for project related initiatives.
(Privately Held; Marketing and Advertising industry)
August 2007 — August 2008 (1 year 1 month)
(Privately Held; 51-200 employees; Market Research industry)
May 2006 — July 2007 (1 year 3 months)
Analysis of different kind of media related projects.
• Representative in INTER UNIVERSITY M.Sc. I STUDENT COMPETITION IN STATISTICS 2004-2005 organized by Pune University held in year 2004-2005 secure first rank at all India Level
Topic: Estimating the average km per lit of petrol for two wheelers / four wheelers. How far manufactures claim is reasonable?
Tools Used: Factor Analysis, ANOVA, Linear Regression.
It was part of inter-university competition promoted by Indian Statistical & Probability Society (ISPS, 2005-2006).