Bhupesh Shah

Current

Part-Time Professor at Seneca College
Owner at ethnicomm inc.
Part-time Instructor at Humber Institute of Technology and Advanced Learning

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Past

Director of Marketing at Karcher Canada Inc.
Group Product Manager at The Clorox Company of Canada, Ltd.
Marketing Manager & Buyer at Canadian Tire Corporation, Limited

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Education

Humber College
York University - Schulich School of Business
University of Toronto at Scarborough

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Recommended

11 people have recommended Bhupesh

Connections

261 connections

Industry

Marketing and Advertising

Websites

Bhupesh Shah’s Summary

Bhupesh Shah’s Specialties:

MARKETING: Planning/Execution; Ethnic; B2B/B2C; Blue Ocean; Product Portfolio Optimization; Pricing and Promotion; Customer Retention; Email; SEM; PPC; e-Comm; Forums; Blogs & DAO

COMMUNICATIONS: SEO; Website/Blog Copywriting; Public Speaking; Multimedia Presentations; Online/Offline PR

BUSINESS DEVELOPMENT: Sales Strategy; Channel Strategy; Alliances and Mfgr’s Rep

TEACHING: Marketing; Sales; Purchasing; Int’l Logistics; Customer Service; Negotiation; Presentation and Office

Bhupesh Shah’s Experience

Part-Time Professor

Seneca College

(Educational Institution; Higher Education industry)

January 2009 — Present (7 months)

Currently teaching International Business Management and Organizational Behaviour to students in the International Accounting and Finance Progam (Faculty of Business)
Owner

ethnicomm inc.

(Privately Held; 1-10 employees; Marketing and Advertising industry)

November 2005 — Present (3 years 9 months)

Sales, marketing and consulting services that enable successful market entry into Canada for American, European and Asian-based companies and organizations.
Part-time Instructor

Humber Institute of Technology and Advanced Learning

(Educational Institution; 501-1000 employees; Higher Education industry)

September 2005 — Present (3 years 11 months)

Teaching Design Management, Marketing, Purchasing, International Logistics and Customer Service to students enrolled in the Bachelors of Industrial Design, Logistics Diploma and Supply Chain Management Post-graduate programs. Have also taught Computer Basics (Word/Excel), Case Studies in Design, and Economics of Design courses.
Director of Marketing

Karcher Canada Inc.

(Privately Held; 11-50 employees; Marketing and Advertising industry)

November 1999 — January 2006 (6 years 3 months)

• managed the $42MM consumer, commercial and industrial products portfolio
• directed in-house creative for all advertising, sales and marketing support materials
• launched two off-price brands to protect market share and ensure quality in entry-level products
• developed expertise in strategic channel management
• directly increased sales to national retail accounts by 215% over five years
• increased sales to commercial customers by 70% over five years
• initiated change in retail product returns process which resulted in net cost savings of over 10%
• gained deep understanding of how a European-based organization is managed
Group Product Manager

The Clorox Company of Canada, Ltd.

(Public Company; 51-200 employees; Marketing and Advertising industry)

January 1998 — November 1999 (1 year 11 months)

• spearheaded Internet website on behalf of Clorox Canada
• managed the $40MM non-household products portfolio (Armor All/STP, Scoop Away/Jonny Cat litter, Kingsford charcoal, Hidden Valley Ranch dressing, Black Flag)
• exceeded volume target by 4% and profit target by 30%
• re-engineered charcoal business through pricing, trade/ consumer program and distribution changes
• initiated changes in forecasting system
• developed consumer U&A research
• identified and executed key business building projects for pesticide and car care brands
• Canadian representative on global brand leadership council
Marketing Manager & Buyer

Canadian Tire Corporation, Limited

(Public Company; 1001-5000 employees; CTC.A; Marketing and Advertising industry)

August 1990 — January 1998 (7 years 6 months)

As Marketing Manager:
• managed the $40MM convenience category and the $600MM gas, auto accessories, lube, propane and car wash categories
• managed a project to bring every site in the network up to an optimum level of marketing and merchandising standards
• increased convenience category margin by 8% and decreased promotional costs by 15% without affecting sales
• initiated the development of an electronic retail price management system to optimize network profitability

As Buyer:
• managed the $90MM automotive cooling system and electrical parts categories
• increased gross margin by 12% and sales by 15%
• successfully negotiated a 190%+ increase in co-op advertising funding

• member of the Steering Committee on Co-Op Advertising Funding
• developed a management plan for all buyers which resulted in an increase in overall co-op funding by 45%

Bhupesh Shah’s Education

Humber College

Effective Teaching 2006 — 2006
York University - Schulich School of Business

MBA , Focus on Marketing and Finance , 1988 — 1990

Activities and Societies:

Yearbook, Squash, Class Rep.
University of Toronto at Scarborough

B.Sc. , Microbiology/Biochemistry and Anthropology , 1983 — 1988

DJ at campus radio station

Activities and Societies:

Anthropology Club, Indian Students Association.

Additional Information

Bhupesh Shah’s Websites:

Bhupesh Shah’s Interests:

Bass guitar, Coaching/playing soccer, running 5K/10K races, Tai Chi, new technology, new media.

Bhupesh Shah’s Groups:

Canadian Professional Sales Association, Association of Internet Marketing & Sales, Green Enterprise Toronto, MarketingProfs, Joomla! Users Group Toronto, SAPNA