Betsy Treinen

Betsy Treinen

founder of Good People Branding

Greater Minneapolis-St. Paul Area
Marketing and Advertising

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Betsy Treinen's Overview


500+ connections


Betsy Treinen's Summary

Good People Branding is a retail and consumer branding and idea company. We are a collaborative of critical and creative thinkers. We work in brand strategy, advertising, design and online to help brands have meaningful conversations.

Clients of the people of Good People Branding have included: Target, Best Buy, Kohl's, Room & Board, Disney, Minnetonka Moccasin, Macy's, Levi's, Nickelodeon, Children's Television Workshop, Metro Magazine, Redbox, Cherokee USA.

Designers and design partnerships we have created strategies for include: Phillippe Starck, Vera Wang, Isaac Mizrahi, Karim Rashid, Cynthia Rowley, Todd Oldham, Stephen Sprouse, and Mossimo.

Celebrities we've managed projects for include: Justin Timberlake, Beyonce, Christina Aguilera, Stevie Wonder, Tina Turner and so many others.


Branding; Brand Strategy; Retail Strategy; In-Store Experience & Merchandising Strategy & Design; Trend Reporting; Retail Audits; Digital & Interactive Strategy, Design & Development; Advertising Concepting & Production, including all facets of a communications plan (Television, Print, Out-of-Home, In-store, Digital & Social Media, Guerilla Marketing)

Betsy Treinen's Skills & Expertise

  1. Brand Architecture
  2. Outdoor Advertising
  3. Retail
  4. Guerrilla Marketing
  5. In-store Marketing
  6. Social Media
  7. Graphic Design
  8. Project Management
  9. Merchandising
  10. Creative Direction
  11. Creative Strategy
  12. Advertising
  13. Email Marketing
  14. Interactive Marketing
  15. Corporate Branding
  16. Logo Design
  17. Brand Development
  18. Social Media Marketing
  19. Online Marketing
  20. Customer Insight
  21. Digital Marketing
  22. Art Direction
  23. Strategy
  24. Direct Mail
  25. Integrated Marketing
  26. Brand Management
  27. User Experience
  28. Relationship Marketing
  29. Television
  30. Marketing Strategy
  31. Marketing Communications
  32. Digital Strategy
  33. Marketing
  34. Direct Marketing

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