Betsy Daly
Senior Web Marketing & Analytics Professional
- Location
- San Francisco Bay Area
- Industry
- Marketing and Advertising
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Betsy Daly's Overview
- Current
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- Principal at MarketRight
- Past
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- Senior Web Marketing & Analytics Lead (Contractor) at Hewlett-Packard
- E-Commerce & Online Marketing Manager at Hewlett-Packard
- Business Development & US Training Manager at Hewlett-Packard
- Education
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- University of California, Los Angeles
- Recommendations
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4 people have recommended Betsy
- Connections
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201 connections
Betsy Daly's Summary
Betsy is a senior experienced and successful online marketer. She has 15+ years experience developing and implementing successful programs, websites and campaigns that drive business and exceed expectations.
Deep technical knowledge of online marketing strategy, analytics & testing, search engine optimization & performance.
Broad experience in developing successful online and offline marketing programs.
Expert communicator, strong leader and team builder.
Betsy Daly's Experience
Principal
MarketRight
June 2000 – Present (13 years) San Francisco Bay Area
Betsy is a senior experienced and successful online marketer. She has 15+ years experience developing and implementing successful programs, websites and campaigns that drive business and exceed expectations.
Deep technical knowledge of online marketing strategy, analytics & testing, search engine optimization & performance.
Broad experience in developing successful online and offline marketing programs.
Expert communicator, strong leader and team builder.
Specialties include:
Advanced Web Analytics (Omniture, Google Analytics, Webtrends)
Customer segmentation, Behavioral modeling
A/B Testing, Multivariate testing
Mobile Web Design, UI, Analytics
SEO (Google webmaster tools, Brightedge, Conductor)
Performance Optimization (Pagespeed, Yslow, waterfall analysis & optimization)
Executive Dashboards & Data visualization (Adobe, Business Objects)
Senior Web Marketing & Analytics Lead (Contractor)
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
November 2001 – December 2012 (11 years 2 months) San Francisco Bay Area
Betsy has spent the last decade working as a consultant for Hewlett-Packard in developing, innovating, and improving HP's North American Small Business Web presence.
E-Commerce & Online Marketing Manager
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
1997 – 2000 (3 years)
Instrumental in the successful launch of the first direct sales model to small business customers for HP in North America - the HP Business Store.
Responsible for overall marketing strategy, go to market campaigns, online and offline advertising (email, physical catalog, online ads, etc). Drove end-user demand generation through paid search (SEM), SEO, email acquisition campaigns, and external web marketing (search, portals, etc.).
Consistently exceeded all demand gen volume and sales revenue quotas.
Managed multiple external agencies to develop print and online media in support of revenue goals.
Created and delivered presentations to VP level management on a regular basis to communicate objectives, performance & strategic plans of the HP Business Store.
Managed agencies, extended team and budget in excess of $7M in annual marketing spend.
Business Development & US Training Manager
Hewlett-Packard
Public Company; 10,001+ employees; HPQ; Information Technology and Services industry
1994 – 1997 (3 years) San Francisco Bay Area
Developed & Managed the HP Network Solutions Provider & HP Systems
Training and Recognition (STAR) Programs (National HP Training programs for HP Channel partners)
Managed the North American Sales Training for all HP US Sales representatives. Hosted 2x/year live events (500 attendees) and ongoing remote trainings.
Pioneered use of online testing and post event assessments leading to reduced costs, increased performance and real-time improvement of trainings.
Betsy Daly's Education
University of California, Los Angeles
BA, Economics
Betsy Daly's Skills & Expertise
Betsy Daly's Additional Information
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