Sacramento, California Area
- Current
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- Strategy and Marketing Development at Self employed
- Past
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- Vice President, Strategic and Product Development at Blue Shield of California
- Senior Managing Director at Hill and Knowlton
- Vice President, Strategy Implementation (Marketing) at Sutter Health
- Education
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- Pepperdine University
- University of Puget Sound
- Recommended
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1 person has recommended Betsy - Connections
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151
connections
- Industry
- Marketing and Advertising
- Websites
Betsy Stone’s Summary
I've opened a different chapter in my life, as a strategy and marketing consultant focused on pro bono capability development for hand-picked worthy causes including hunger (River City Community Services), hospice, and children's mental health (River Oak Center for Children). My new interests include online philanthropy development for particular non-profits, consumer awareness campaigns for hospice, and the potential of cause-related social networking and online social action platforms. Prior, executive at Blue Shield of California in charge of innovative service development, creation of alliance management function, and, at various times, leader of strategic planning and research functions. Co-directed U.S. provider practice and directed West Coast healthcare practice for Hill and Knowlton international public relations. Led system-wide marketing for Sutter Health as its Vice President, Strategy Implementation. Before that, was an advertising agency account executive...
Betsy Stone’s Experience
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Strategy and Marketing Development
Self employed
(Marketing and Advertising industry)
2005 — Present (4 years )
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Vice President, Strategic and Product Development
Blue Shield of California
(Non-Profit; 1001-5000 employees; Insurance industry)
January 2001 — June 2005 (4 years 6 months)
As a member of the management team, reported to the C.E.O. and created the New Product Development function to plan, develop and launch new products and services consistent with Blue Shield's strategy. Initially also responsible for the organization's market research and strategy functions. Later these two activities were swapped for the organization's alliance management activities, including oversight of its relationship with the Blue Cross Blue Shield Association in addition to two other large alliances.
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Senior Managing Director
Hill and Knowlton
(Public Company; Marketing and Advertising industry)
1995 — 2000 (5 years )
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Vice President, Strategy Implementation (Marketing)
Sutter Health
(Hospital & Health Care industry)
1990 — December 1994 (4 years )
Betsy Stone’s Education
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Pepperdine University
M.B.A. , business , 1988 — 1990
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University of Puget Sound
B.A. , Interdisciplinary Writing , 1975 — 1979
Additional Information
Betsy Stone’s Websites:
Betsy Stone’s Groups:
Pi Beta Phi, River City Community Services volunteer, River Oak Center for Children volunteer, Jesuit High School of Sacramento volunteer and member, Strategic Communications Committee, United Way of CCR, Live United Launch Committee
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University of Puget Sound Alumni Association -
Social Media Caffé
