Marketing Strategy and Communications Director
Greater New York City Area
- Current
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- eMarketing Manager at LexisNexis Martindale-Hubbell
- Industry Consultant at Freelance
- Past
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- Regional Marketing Director at Telcordia Technologies, Inc
- Marketing Director at Telcordia Technologies
- Senior Product Manager at Telcordia
- Senior Technical Writer at AT&T & UNIX Systems Labs
- Technical and Organizational Development Trainer/Marketing Manager at Bellcore
- Technical Trainer at Bell Communications Research
- Education
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- Massachusetts Institute of Technology - Sloan School of Management
- Middlesex County College
- Middlesex County College
4 more...
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Betsy R. Schwartz’s Summary
I have strong experience in all areas of marketing and communications including increasingly responsible roles in product management, marketing communications, technical training, strategic marketing, and account servicing. I am an effective team leader with a proven record of working well with all levels of management to exceed company and customer expectations. I have deep experience in
+ Event management, product representation, and product demonstrations
+ Direct marketing, branding, lead generation strategies
+ Web technologies, search optimization, content development, web design
+ Technical and creative writing, internal and external communications
+ Executive coaching, messaging, and presentation development
+ Product management, proposal management, program management
+ B2B strategic marketing, market analysis, sales, and business development
+ Systems engineering, solution architecture, and software development processes
+ Technical customer support and services, ROI tools, business case development
+ Technical and organizational development training, instructional content
I have
* Been a featured speaker at many industry events, forums, and seminars.
* Published articles in many industry periodicals
* Increased market share 40% in 9 months and tripled revenues from $2 - $6 M.
* Increased opportunity pipeline from 2 - 20 realistic prospects in first quarter.
In addition, because I am a focused achiever, new colleagues are often surprised to discover the extent of my achievements beyond the corporate environment. In addition to more I have more than 20 years in theater and have produced hundreds of performing arts events throughout New Jersey.
I'm also a member of the Metuchen Municipal Television Production Team where I perform in front of and behind the camera, and conduct interviewing technique workshops. I am best known, however, as an international award-winning poet and playwright.
Betsy R. Schwartz’s Specialties:
COMMUNICATIONS, PRODUCT MANAGEMENT, MARKETING, SALES, WRITING, TRAINING, THEATER, EVENTS, EDUCATION, TV PRODUCTION
* Consistently high-rated performer with 15+ years experience in marketing, business development, product management, events, sales, writing, technical and organizational development training, software development processes, and web content development
* Exceptional award-winning presentation, interpersonal, speaking, team building, and writing skills
Betsy R. Schwartz’s Experience
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eMarketing Manager
LexisNexis Martindale-Hubbell
(Public Company; 10,001 or more employees; RUK; Publishing industry)
April 2008 — Present (1 year 4 months)
Manage content providers for web-based marketing services used by law firms, including custom web sites, SEO, PPC, press releases, banners, and other services. Manage writers, project managers, editors, and other emarketing staff.
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Industry Consultant
Freelance
(Telecommunications industry)
June 2007 — Present (2 years 2 months)
Strategy and communications consultant for analysts, entertainers, and IT and media executives. Technical consultant for DeMateo Moness, Coleman Research, Alliance for Community Media, Telvue, and others. Developed RFP for ACM shared server project. Wrote articles for Community Media Review. Developed PR package for Dizzy Gillespie Songbook.
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Regional Marketing Director
Telcordia Technologies, Inc
(Privately Held; 1001-5000 employees; Information Technology and Services industry)
August 2006 — May 2007 (10 months)
Regional Marketing Director Americas, Corporate Marketing. Coordination, execution, and management of marketing for all of Telcordia in the North American market to drive $700M in annual sales.
* Managed direct marketing, market strategy, events, sponsorships, messaging, case studies, and other communications. Provided leadership for market segmentation, channel development.
* Defined/executed corporate and executive messaging for presentations, events, etc. Worked with account teams on marketing objectives and execution. Thought leadership for Elements of Success campaign -
Marketing Director
Telcordia Technologies
(Privately Held; 1001-5000 employees; Telecommunications industry)
November 2004 — August 2006 (1 year 10 months)
Software and professional services marketing and communications manager, including product line management and both internal and external communications for 600 person organization with $150M in revenues.
Provide coaching, strategy and offer development, and communications planning and execution for C-level executives. Support strategic leadership for pricing, market segmentation, and channel development. Responsible for press releases, event management, web content development and design, and market research. -
Senior Product Manager
Telcordia
(Privately Held; 1001-5000 employees; Telecommunications industry)
January 1994 — December 2004 (11 years)
Develop customer/market-focused proposals and offerings for maintaining and growing $60M business serving industry leaders. Design new product offerings. Provide strategies for opportunity, alliance, and channel development. Present and design sales training for sales, marketing, customer service, and technical teams. Organize exhibits, create/make presentations, and develop demos for trade shows, conferences, meetings, customer events and sales. Produce BU marketing collateral including: CDs, videos, white papers, articles, value propositions, etc. Highlights: Several recognition awards. Conference speaker for British Telecom Network Management Integration Forum. Articles published in Telcordia and other publications. Developed business case tool for and Circuit ID Creation Tool. Developed demo for Telcordia and i2 e-commerce portal.
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Senior Technical Writer
AT&T & UNIX Systems Labs
(Public Company; 10,001 or more employees; Telecommunications industry)
1987 — 1994 (7 years)
Senior Technical Writer and Editor. Novell/AT&T UNIX Systems Labs, Summit, NJ. Full-Time Contractor. 1993–1994
Senior Technical Writer/Editor/Project Leader. AT&T Bell Laboratories (now Lucent), Holmdel, NJ. 1988–1993
> Society for Technical Communications (STC) Merit and Distinguished (highest) awards, AT&T quality awards -
Technical and Organizational Development Trainer/Marketing Manager
Bellcore
(Privately Held; 5001-10,000 employees; Telecommunications industry)
June 1982 — February 1988 (5 years 9 months)
Designed workshops, videos, and other organizational development activities for team building and quality initiatives. Basis for Team Building book by Glenn Parker. Contributed to first commercial marketing ventures by Bellcore. Created marketing plan and sales presentations. Conducted cost studies, direct mail, and market research. Developed and presented training, user support, documentation, and conference planning.
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Technical Trainer
Bell Communications Research
(Telecommunications industry)
1984 — 1985 (1 year)
Additional Information
Betsy R. Schwartz’s Interests:
Technical & Management Workshops: Telcordia Sales & Marketing Curricula, Leadership, Masters in Selling, Mini MBA, Human Factors Engineering, Project Management, International Marketing, Computer Graphics, Data Warehousing/Mining, Security Administration, Basic Telephony, Data Communications, PC Applications, Telecommunications Business & Marketing, Telephone Company Operations, Team Effectiveness, Quality of Worklife, Writing for On-line, Quality Improvement... > Creator/Producer/Writer/Host: Monthly poetry/music TV series > METV Production Team: live election anchor, videographer, interviewer. Produced 50+ shows. Numerous awards > Director 50+ theater productions; Featured Roles & Design positions; nominated for several awards. > Executive & Staff Positions: Parish Players, Board of Directors, NJ; Roundabout Theater Company technical staff. Hartley House Theater production coordinator. Hudson Guild Theater production assistant. Promenade Theater lighting technician
Betsy R. Schwartz’s Honors:
> Author only poem nominated as NJ State Poem
> 1993 Arvon Foundation International Poetry Competition, Duncan Lawrie Prize. London, UK
> 1992 Allen Ginsberg Poetry Award, First Prize (National Award)
> Two Mayor's Special Proclamations, from Mayor James E. McGreevey, Woodbridge, NJ
> METV Achievement Awards: 1996 Best Show, Best Series, Best Host, & Best Interview; 1997 Best Show, Best Performing Arts, Best Special, & Best Interview; 1998 Best Performing Arts
> Multiple television awards for best interview, best show, best production
> Theater awards for special contributions for directing, design, stage management, and production
Works Performed by Others:
> Memorial Park, Forum Theater, Metuchen, NJ
> this is just to say why she did not wax poetic Royal Shakespeare Company Riverside Studios, London, UK
> Words: A theater piece based on the poetry of Betsy Robin Schwartz Appel Farm, Elmer, NJ
Judge/Adjudicator: Various creative writing and theater competitions
Betsy R. Schwartz’s Contact Settings
Interested In:
- career opportunities
- consulting offers
- job inquiries
- expertise requests
- reference requests
- getting back in touch
