Beth Watkins

Current

Public Relations/Communications at Mount Carmel Health System

Past

Development Specialist at Mid-Ohio Foodbank

Education

The Ohio State University

Recommended

2 people have recommended Beth

Connections

225 connections

Industry

Public Relations and Communications

Websites

My Company

Beth Watkins’s Summary

A multi-faceted public relations professional with 16 years of experience in health care and not-for-profit environments, specializing in strategic public relations planning, internal communication, community relations, event coordination and project management. Intuitive communication counselor able to anticipate potential perceptions and issues from key stakeholders and devise strategy to address them. Experience with proactive and reactive media relations, crisis planning and response, creating and maintaining an annual budget and overseeing staff.

Beth Watkins’s Specialties:

Strategic communication planning, health care communication, internal communication, community relations, special event coordination, proactive and reactive media relations, crisis planning and response

Beth Watkins’s Experience

Public Relations/Communications

Mount Carmel Health System

(Non-Profit; Hospital & Health Care industry)

September 2000 — Present (9 years 4 months)

* Strategic communication planning and implementation for key system-wide initatives, including the $83 million expansion of Mount Carmel East, outpatient centers or new services, charity care and outreach efforts, systemic software roll-outs, internal structure and culture changes, two hospital campuses and the Corporate Services Center and adjacent medical park.

* Built and maintained relationships with 10 key communities in 3 counties

* Participate in crisis planning, drills and real crisis response

* Plan and coordinate events to support strategic initiatives

* Developed internal and external communication planning and implementation for orthopedics and neuroscience service line

* Pitched and placed news stories regarding new medical technology and innovation

* Responded to media inquiries at Mount Carmel East as well as on an on-call basis system-wide; handled sensitive media issues pertaining to high-profile injuries or accidents
Development Specialist

Mid-Ohio Foodbank

(Fund-Raising industry)

August 1995 — August 2000 (5 years 1 month)

* Special event coordination, including Operation Feed (community-wide food drive) and annual Golf Classic
* Wrote and designed all materials for Operation Feed campaign 1996-98
* Spoke to various organizations and led tours of Foodbank emphasizing prevalence of hunger and Foodbank's relief efforts
* Wrote news releases, targeted and contacted media for various events and notable donations
* Formulated numerous sponsorship, corporate funding and grant proposals
* Assisted with direct mail solicitation

Beth Watkins’s Education

The Ohio State University

B.A. , Organizational Communication , 1988 — 1993

Activities and Societies:

Public Relations Student Society of America

Additional Information

Beth Watkins’s Websites:

My Company

Beth Watkins’s Interests:

travel, competitive (half marathon) walking, reading

Beth Watkins’s Groups:

Public Relations Society of America, Central Ohio Chapter
- Candidate for becoming Accredited in Public Relations (APR)
- Board member, 2008-2009
- Programs Committee Co-Chair, 2006-2007

Reynoldsburg Visitors and Community Activities Bureau
- Board Member, 2007 - present

Leadership Reynoldsburg Steering Committee Member, 2007 - present