Beth Serata Miller, ABC

Beth Serata Miller, ABC

Strategic Marketing Communications and Business Writer

Houston, Texas Area

Current
  • Integrated Marketing Communications at Beth S. Miller Marketing Communications
  • Member at IABC - ESIG
  • Member at International Association of Business Communicators (IABC)
Past
  • Member at IABC Interaction
  • Consultant to Planview at Planview
  • Director of Marketing at Akili
  • Director of Industry Analyst Relations at Metamor Worldwide
  • Director of Marketing at COMSYS
  • Sr. Manager Marketing Communications at BSG
  • Manager Marketing Communications at Texas Microsystems
  • MarComm Mgr at Metier

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8 more...

Education
  • University of South Florida
Recommended
Beth has 18 recommendations 18 people have recommended Beth
Connections
415 connections
Industry
Public Relations and Communications
Websites

Beth Serata Miller, ABC’s Summary

I grow orchids and businesses through attentive care, creative strategies and delivery (I sing show tunes to my orchids and bake cookies for my grandkids), and pit-bull determination that gets the job done.

For over 30 years - with a gray hair for every project, I've guided clients into creating business clarity by targeting the right audiences with the right messages.

My approach to integrated marketing communications (IMC) is the same as my approach the care and feeding of my bromeliads, plumerias and orchids. So I've found a way to mix my passion for plants with my love of communications, and have become the Communication Gardener.

Applying the right light, soil, temperature, fertilizers, and watching out for pests keeps plants thriving and blooming. Similarly, integrated marketing communications requires a clear plan for brand messages, knowing the right audience, and the best ways to reach the masses.

I have the green thumb...and it works for plants and for business to business (B2B) communication strategy. Check it out - it really is green, and it brings in the green.

Beth Serata Miller, ABC’s Specialties:

* Brand messaging

* Business and product positioning

* Web strategy, content and search engine optimization

* Writing brochures, case studies, white papers

* Industry analyst and media relations

* Marketing and communications project management/ execution

Beth Serata Miller, ABC’s Experience

  • Integrated Marketing Communications

    Beth S. Miller Marketing Communications

    (Marketing and Advertising industry)

    May 2000 — Present (9 years 7 months)

    - Integrated Communications Strategy Development
    - Business Writing - White Papers, brochures, customer letters, case studies
    - Web Strategy & Content Writing
    - Search Engine Optimization - Keyword analysis and meta tags development
    - Fully Manage Client Marketing Communications Initiatives

  • Member

    IABC - ESIG

    (Public Relations and Communications industry)

    2000 — Present (9 years )

  • Member

    International Association of Business Communicators (IABC)

    (Public Relations and Communications industry)

    1993 — Present (16 years )

    Co-Chair Marketing - Southern Region Conference - Align 09

  • Consultant

    HCL-Axon

    (Public Company; Information Technology and Services industry)

    2007 — 2009 (2 years )

  • Consultant

    Axiom

    (Privately Held; 51-200 employees; Marketing and Advertising industry)

    2005 — 2009 (4 years )

  • Consultant

    mindWireless

    (Privately Held; 11-50 employees; Wireless industry)

    2003 — 2009 (6 years )

  • Member

    IABC Interaction

    (Public Relations and Communications industry)

    1993 — 2009 (16 years )

  • Consultant to Planview

    Planview

    (Public Relations and Communications industry)

    2004 — 2006 (2 years )

  • Director of Marketing

    Akili

    (Privately Held; 51-200 employees; Information Technology and Services industry)

    April 1999 — May 2000 (1 year 2 months)

    Directed all internal and external marketing activities including public relations, website and intranet development, sales support and collateral, internal communications and event planning.

  • Director of Industry Analyst Relations

    Metamor Worldwide

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    November 1998 — May 1999 (7 months)

    Director Industry Analyst Relations
    * Initiated contact program with key IT industry analysts resulting in 15 briefings over 4 month program.
    * Coached and briefed executive management on analyst perspective and views as part of strategic planning.

  • Director of Marketing

    COMSYS

    (Public Company; 10,001 or more employees; Information Technology and Services industry)

    October 1997 — November 1998 (1 year 2 months)

    Director of Marketing for COMSYS
    * Directed marketing communications programs for this $500 million IT staffing company, managing 11-person, nationwide staff.
    * Lead the proposal development function, including research, technical writing and team facilitation.
    * Initiated an internal communications program including regular email bulletins, teleconference calls, corporate news videos and quarterly newsletter to connect the 45 Branches, 650 internal staff members and 5000 consultants.

  • Sr. Manager Marketing Communications

    BSG

    (Public Relations and Communications industry)

    1992 — 1996 (4 years )

  • Manager Marketing Communications

    Texas Microsystems

    (Public Relations and Communications industry)

    1989 — 1992 (3 years )

  • MarComm Mgr

    Metier

    (Privately Held; 11-50 employees; Information Technology and Services industry)

    1987 — 1990 (3 years )

Beth Serata Miller, ABC’s Education

  • University of South Florida

    BA , Mass Communications , 1968 — 1972

    Activities and Societies:
    Oracle

Additional Information

Beth Serata Miller, ABC’s Websites:

Beth Serata Miller, ABC’s Interests:

My 5 grandkids, corporate communications, playing with my grandkids, business2business marketing communications, orchids, Web writing, backyard birding

Beth Serata Miller, ABC’s Groups:

International Association of Business Communicators (IABC), American Orchid Society,, Marketing & PR Innovators, Marketing & PR Innovators, Marketing & PR Innovators, Marketing & PR Innovators

  •    Inbound Marketers - For Marketing Professionals
  •    Marketing Executives Group
  •    Innovative Marketing, PR, Sales, Word-of-Mouth & Buzz Innovators
  •    University of South Florida Alumni Group
  •    International Association of Business Communicators (IABC)
  •    TEM - Telecom Expense Management
  •    B2B Online Marketing
  •    DemandGen Specialists
  •    Metier / Artemis Alumni Association
  •    HiMA
  •    mindWireless - Leading Wireless Telecom Expense Management
  •    IABC Southern Region Conference 09
  •    Twitter Twittegy

Beth Serata Miller, ABC’s Honors:

- Accredited Business Communicator (ABC)
- IABC Outstanding Chapter Volunteer - 2006
- 2008 Service Industry Advertising Awards - Silver - Trinity Lutheran Church Web Site/Home Page

Beth Serata Miller, ABC’s Contact Settings

Interested In:

  • consulting offers
  • expertise requests
  • reference requests
  • getting back in touch

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