
Digital Marketer, Web/Social Media Strategist and Coach, Problem Solver, Dog Rescuer, Pro Blogger/Writer/Speaker
Washington D.C. Metro Area

Digital Marketer, Web/Social Media Strategist and Coach, Problem Solver, Dog Rescuer, Pro Blogger/Writer/Speaker
Washington D.C. Metro Area
I am a jack of all trades in the web world and the owner of Web Strategies Internet Solutions, LLC . I consult with small to mid-size businesses and nonprofits on social media tool selection and strategy and help my clients find effective ways to leverage these mediums to meet business and marketing goals. With over 14 years experience in web development and marketing, I enjoy putting a new twist on traditional web technology. I help my clients not only choose the right tools, but help them understand their needs and how the tools work to fulfill those needs.
I started my career developing small websites and quickly moved into managing custom software development projects. I worked with companies like USA TODAY, where I was a three-time Jewell award winner. I also have ten years experience working with associations and nonprofits. With marketing technology at its height, I am now focusing on social media marketing and what that means to the business owner and/or executive director.
I founded GoodDogz.org, Inc. in 2003 to help fill a void in the animal welfare community. GoodDogz.org is a 501(c)(3) nonprofit organization dedicated to educating potential dog owners on dog selection and care and supporting the efforts of rescue groups. We believe that by assisting with good dog-owner matches, we’ll give each family the best opportunity for a life-long relationship with their new dog and help to keep dogs out of shelters. I currently serve on its board of directors as president.
social media strategy, web strategy, web consulting, web marketing, nonprofit web management, web 2.0, blogging, Wordpress, web design, online marketing, organic SEO, e-newsletters
(Non-Profit Organization Management industry)
October 2003 — Present (6 years 2 months)
GoodDogz.org is a 501(c)(3) non-profit organization dedicated to educating potential dog owners on dog selection and care and supporting the efforts of rescue groups. We believe that by assisting with good dog-owner matches, we'll give each family the best opportunity for a life-long relationship with their new dog and help to keep dogs out of shelters.
(Internet industry)
June 1998 — Present (11 years 6 months)
Since 1995, Beth Jackson has been designing and developing online solutions for large corporations, small businesses and non-profit organizations. Her extensive background in technical project management has given her clients security and peace of mind throughout the life cycle of their project's development.
(Privately Held; 11-50 employees; Internet industry)
February 2007 — July 2008 (1 year 6 months)
Managing full life cycle web development projects, managing overall team resources, consulting and creating strategic marketing and development plans for clients, managing company financials, developing social media presentations, managing sales process, drafting proposals for small business, association and municipal RFPs, RFP research, consulting on large scale technology projects.
(Public Company; 1001-5000 employees; GCI; Newspapers industry)
April 2002 — June 2007 (5 years 3 months)
Responsibilities included designing web pages, drafting functional specifications for new web applications, managing large departmental technical projects, developing new web site initiatives, managing alliance partner projects and database development.
(Privately Held; 11-50 employees; Internet industry)
April 2000 — April 2001 (1 year 1 month)
Responsibilities: managing client expectations while maintaining strategic alliances, providing web consulting services to strategic partners, assessing the client's technical needs and defining needs to developers and support team, gathering technical requirements and drafting specifications, programming in HTML using Dreamweaver primarily in a UNIX environment, completing testing objectives and usability studies, developing, drafting and reporting budgets and costs, developing and implementing project plans, corresponding with clients and technical vendors via personal meetings, conference calls and email, negotiating costs with outsourced firms, maintaining project-flow through full-cycle, completing projects within budget and exploring company revenue opportunities through alliance partnerships in the educational industry.
(Privately Held; 51-200 employees; Market Research industry)
June 1998 — April 2000 (1 year 11 months)
Responsibilities: reviewing data for accuracy, ongoing training of support personnel, producing custom reports in MS Access using specified data sets, assisting clients and the media with data queries, assisting team with development of more efficient tools, assisting Director with data issues, assisting in development of new look/content for web site and developing new capabilities for online interactive tools.
English 1989 — 1991
social media, blogging, podcasting, WIKIs, online fundraising, non-profit management, custom application development, animal welfare, business development, tattoos
Reston Chamber of Commerce, Vienna-Tysons Regional Chamber of Commerce, DC Web Women, Fairfax Chamber of Commerce, NTEN, HSUS, ASPCA, Women Who Tech, LinkedIn
Three-Time USA TODAY Jewell Award Winner - 2003, 2004, 2007