
Strategy and Support for Creative Professionals
Barnstable/Yarmouth, Massachusetts Area

Strategy and Support for Creative Professionals
Barnstable/Yarmouth, Massachusetts Area
Marketing consultant to small businesses, entrepreneurs, and nonprofits.
MBA candidate and research assistant at Simmons School of Management.
Co-creatrix of Unicorn Stories, a series of short, stop-motion animated films about a unicorn. For no good reason at all, really. Watch one at http://www.viddler.com/explore/yummygirls/videos/2/.
Writer, editor, teacher, consultant. Social media strategist.
Extensive work experience in social media marketing, small businesses and nonprofits, business and marketing writing and editing.
Research in mentoring, coaching, professional identity, quantitative and qualitative research methods, and how the internet affects consumer-organization relationships.
(Marketing and Advertising industry)
September 2007 — Present (2 years 3 months)
• Advise small businesses on social media marketing, branding, and community
• Craft integrated social media strategies for clients
• Launch strategic marketing initiatives with clear deliverables
• Teach line staff how to continue and expand use of social media
• Design and deliver customized weekly e-newsletters for each client
• Write, edit, and publish blog to support consulting business
(Non-Profit Organization Management industry)
January 2006 — September 2008 (2 years 9 months)
Created and delivered annual eight-week course on branding and social media marketing for artists and arts organizations
Designed, marketed, and managed new online community for artists on Cape Cod (www.capecodculturalexplorer.com)
Designed, marketed, wrote and edited new weekly newsletter for members and visitors to the region, featuring the arts of Cape Cod
Conceived and marketed new annual regional conference on collaboration in the arts; recruited speakers, workshop leaders, and panel presenters
Spearheaded collaborative marketing programs for artists and cultural organizations; increased participation in the Passport to the Arts from 9 to 46 cultural organizations
Redesigned curriculum for New Markets for Cape Artists, an intensive course in management and development for emerging artists on Cape Cod
Organized logistics for annual regional art exhibit of over 50 established local artists; managed relationships with participating artists; wrote catalog; coordinated educational programming
Expanded pilot concert series from 8 weekly concerts in 1 town to 64 concerts in 8 towns
Recruited and trained 500 volunteers for annual fundraising concert, Pops by the Sea
Presented to board of directors and regional conference on philanthropy the importance of social media marketing for small nonprofits and independent artists
(Non-Profit; 1-10 employees; Performing Arts industry)
January 2003 — December 2005 (3 years )
Managed marketing and PR for regional children's theater, initiated, wrote and edited theater's first online newsletter, wrote and edited annual program book, researched and made recommendations for computerizing box office and online ticket sales. Also served as Stage Manager for several productions.
(Privately Held; Publishing industry)
January 1996 — November 2005 (9 years 11 months)
Proofread manuscripts and page proofs of full-length novels for publication
Corrected documents according to the Chicago Manual of Style, AP Style Guide, and house style guides, as directed
Communicated revisions to authors with sensitivity and tact
MBA , 2008 — 2009
Founded "Little Known Fact," an award-winning weekly speaker series integrating classroom learning with students' real-life passions. Cited as an International Best Practice by the AACSB Accreditation Review Board.
Geology 1995 — 1997
AB , Geology , 1989 — 1993
Community Leadership Institute of Cape Cod and the Islands
Society for New Communications Research
Nonprofit Technology Network
Museum Computer Network
Cape Cod Technology Council
Technology in the Arts
Academy of Management
Forte Foundation Fellow 2008-2009
Sigma Xi (Honors Society)
Sibley Prize for Writing