Beth (betty) Carey

Current

Senior User Experience Consultant at Consultant (Sole Proprietorship)

Past

Senior User Experience Consultant at element^n
Manager, Product Development (focus on User Experience) at Vidavee (acquired by Vignette)
Senior User Experience Consultant at Consultant

Director of Product Development (focus on User Experience) at Bolt Media
User Experience Manager at 3Bdigital
Interactive TV Producer, Consultant (focus on User Experience) at Consultant
Information Architect at Fusebox
Front End Developer at Front End Developer, Freelance
Film/TV Production and Editor, Freelance at Film/TV Production and Editor, Freelance

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6 more...

Education

School of Visual Arts
Hampshire College

Recommended

12 people have recommended Beth (betty)

Connections

302 connections

Industry

Computer Software

Websites

http://www.bethcarey.com/cv

Beth (betty) Carey’s Summary

• 12 years experience architecting and managing product development of user-centered products for high-profile clients in the fields of Web 2.0, video, SaaS, social and creative networking, broadcast, education, mobile, pharmaceutical, financial services and more.

• Expert at producing detailed information architecture documents, including but not limited to site maps, wireframes/page schematics, and process flows. (Email me for samples.)

• Expert at producing large, complex, detailed functional specifications

• History of pleasant and effective product team leadership in product management role
* Accustomed to leading and collaborating on generation of MRDs and PRDs, product roadmaps, and competitor analysis and product differentiation idea generation
* Expert at leading team development, iterative launches and meeting deadlines using either agile development methodology or waterfall methodology

• Expert use of task tracking using and admin'ing software such as Jira and wiki such as Confluence

• I work very well with developers, configuration and systems people, as well as graphic designers, executives above me, and business stakeholders. I also enjoy mentoring junior level people in information architecture and development management.

• I have many excellent references from past jobs and many work samples.

OBJECTIVE:
A permanent, senior User Experience Architecture / Product Development staff position in web or software development in New York City. As I search for the right fit, as of May 2009 I am available for freelance consulting in New York City and abroad.

Beth (betty) Carey’s Specialties:

User experience, Information architecture, web 2.0, video software, interactive TV, agile development methodology, pleasant and effective team leadership even if team is globally distributed, meticulous product definition functional specifications, etc... http://bethcarey.com/cv

Beth (betty) Carey’s Experience

Senior User Experience Consultant
Consultant (Sole Proprietorship)

(Sole Proprietorship; Retail industry)

February 2009 — Present (6 months)

Consulting for former and new clients in the fields of mobile, social networking and pharma. Clients include but are not limited to: element^n, G2 and MRM.
Senior User Experience Consultant

element^n

(Privately Held; Computer Software industry)

August 2008 — February 2009 (7 months)

Element^n is an e-business and enterprise solutions software and consultancy firm with high profile telecom clients throughout the Mid-East and North Africa with offices in Beirut and New York.

* Led user experience design on a large, complex web-based customer-facing property management application for client Nakheel that aligned with their Oracle CRM, CFM and Property Manager databases
* Managed and mentored team of 4 information architects
* Deliverables included detailed functional specifications for property security management, online bill paying, customer registration, social networking, and rules for a dynamically served, scalable user experience
Manager, Product Development (focus on User Experience)

Vidavee (acquired by Vignette)

(Computer Software industry)

December 2006 — May 2008 (1 year 6 months)

Vidavee, a B2B SaaS, provided web video products and services to existing media, social and enterprise web frameworks. I helped build this product that was eventually bought by Vignette and absorbed into their enterprise services.

* Managed and focused a 30-person international development, user interface design and QA team in agile sprint iterations in New York, Romania, Brazil, and Beirut
* Established and coached the organization in an agile development process which resulted in fast and predictable development cycles and better communication within the company
* Managed development of suite of video software that comprised the company's service: trancoder, streamer, API management (Java, PHP and Javascript), a web-based UI admin tool, and analytics and reporting
* Wrote detailed functional specifications
* Mentored project mangers and engineering team leads in project management best practices
Senior User Experience Consultant

Consultant

(Computer Software industry)

July 2006 — November 2006 (5 months)

* Lead Information Architect on a large Web 2.0 video-based social and creative networking site, massify.com and Rokkan
* Lead Information Architect for other clients including JDS Pharmaceuticals, Sudler and Hennessey and HairPi Salon among others
Director of Product Development (focus on User Experience)

Bolt Media

(Privately Held; Online Media industry)

March 2005 — August 2006 (1 year 6 months)

Bolt.com was a large Web 2.0 creative networking site attracting 5.5 million monthly unique users. I started as Director of Information Architecture and was quickly promoted to Director of Product Development.

* Worked closely with executives to define product business requirements and produced comprehensive, detailed development documentation including functional requirements, site maps, process flows, page schematics
* Led and focused 5-10 developers and QA people in agile, iterative development based on qualitative user research and analytics
* Led formal user testing
* Maintained excellent rapport with partners and executives, department managers and staff, and mentored select staff
* Worked simultaneously on multiple tasks while dealing with changing priorities; always maintained a strong sense of accountability and ability to meet deadlines
User Experience Manager

3Bdigital

(Internet industry)

January 2004 — March 2005 (1 year 3 months)

3Bdigital provides scalable intranet and web technology solutions to companies with a focus on increasing productivity and enhanced communications with their customers.

* Provided clients with project consultation and vision on complex, web-based data management intranet applications. Clients included United Way of New York City, Colombian Coffee Federation, 877-Spirits, Wine Messenger, and Atlantic Philanthropies, among other e-commerce businesses
* Managed client engagements and produced information architecture for web-based applications that were database-driven such as inventory tracking, ecommerce, and resource management
* Produced information architecture including site maps and page schematics, functional requirements and HTML prototypes
* Managed developers and designers in development ensuring that the team met deadlines
* Collaborated on generation of proposals and pitches for existing and new accounts
Interactive TV Producer, Consultant (focus on User Experience)

Consultant

(Online Media industry)

January 2001 — January 2004 (3 years 1 month)

Fuse, (formerly MMUSA), Rainbow Media, Cablevision Network, New York, NY
January 2002 - October 2002

* As part of a team, created the production system for Dedicate Live, a live, synchronized two-screen model (web and TV broadcast) iTV program. Worked closely with TV producers, broadcast engineers, executives, and back-end programmers (Dedicate Live aired on Fuse from 2002 - 2007)
* Co-produced Dedicate Live, supervising a team of APs and PAs until the show was easy to produce for non-technical staff
* Directed to Fuse's front-end design and back-end programming vendors
* Submitted the name Fuse, among others, when Much Music USA was planning a name change, and pitched new show ideas to executives

Urban iTV, New York, NY
May 2001 - December 2001

* Created and managed production of Urban Bedtime Stories, an enhanced TV, two-screen model (web and TV broascast), proof of concept prototype broadcast.
* Read the Guardian (UK) newspaper article about it, <a href="http://www.guardian.co.uk/technology/2001/nov/15/internetnews.onlinesupplement2" target="_blank">Famous for 15MB</a> ←

Shared State Productions. New York, NY
October 2001 - January 2002
Co-produced a prototype, Game, for an interactive 3D animated TV show for game console delivery using machinama production methods.
Information Architect

Fusebox

(Privately Held; Internet industry)

June 1997 — May 2001 (4 years)

* Gathered requirements and created information architect deliverables including user task analyses, strategy briefs, site maps, process flows (including registration, shopping cart, gift giving, parental control systems, and online banking), wireframes/page schematics, and HTML click-throughs
* Worked closely with clients and in-house team in defining business requirements, functional requirements and job proposals
* Worked closely with developers and designers to ensure that development was consistent with functional and business requirements
* Started as Front End Developer / RealNetworks Administrator
* Produced and supervised production of RealNetworks streaming media presentations using complex SMIL; also did HTML, javascripting, and production design
Front End Developer

Front End Developer, Freelance

(Internet industry)

1995 — June 1997 (2 years)

Clients included Word.com (contributed too), Homearts.com, SportChannel.com and Newsworks.com
Film/TV Production and Editor, Freelance

Film/TV Production and Editor, Freelance

(Entertainment industry)

1988 — 1995 (7 years)

Prior to Internet work, worked in film/TV industry and as a litigation paralegal

Beth (betty) Carey’s Education

School of Visual Arts

MFA , Computer Art , 1995 — 1997

MFA Thesis explored the history of participatory performance art and produced a net art piece, Keybored_Lounge, drawing from these ideas. Published in the journal Leonardo Vol.31 No.5 199. Keybored_Lounge showed in a gallery in Soho NYC and a few in Europe in 1998.
Hampshire College

BA , 1983 — 1988